平板电脑的全球市场预测(2025年)

市场趋势

2024年，全球平板电脑市场（包括消费级及企业级设备）预计将出货1.841亿台，较2023年成长6.9%。 B2B领域出货量预计将大幅成长11.6%，达到6,480万台。这一增长主要源自于新冠疫情期间购买设备的替换需求增加。零售领域出货量预计在2024年成长4.5%，达到1.19亿台，反映出消费者对数位产品的需求增强。

目录

• 全面的PDF报告
• 摘要整理
• 简介
• 美国关税的分析
• 市场成长
• 市场竞争
• 产品趋势

This global tablet market report presents Futuresource's research into the tablet market, highlighting key trends at a regional level, while an accompanying Excel dataset provides trends and data at a country level.

Shipment data is presented at sell-in level. Tablet market share, installed base and ownership levels are assessed, based on retail sales and assumptions relating to replacement rates.

The report acts as a strategic framework for any enterprise operating within the tablet market or its adjacent sectors.

Market Trends:

In 2024, the global tablet market, encompassing both consumer and enterprise segments, shipped a total of 184.1million units, representing a 6.9% YoY increase compared to 2023. In the B2B sector, shipments increased significantly by 11.6% year-over-year (YoY), reaching 64.8 million units. This rise was mainly influenced by the growing end-of-life replacement activity of the devices purchased during the COVID-19 period. Retail segments saw a 4.5% increase in shipments to 119 million units in 2024. This reflects strengthened consumer demand for digital products.

Areas Explored:

• Global tablet market share and market sizing, by quantifying and tracking worldwide sales of tablets
• Market analysis
• Product, technology and competitive reviews, interpreting key market developments and trends

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business with interests in the tablet market will benefit from this report, particularly:

• Manufacturers and their suppliers
• Intermediaries and supply chain
• Retailers
• CE market strategists, marketing and sales professionals
• Investors

Table of Contents

• Comprehensive PDF report
• Executive summary
• Introduction
• U.S. Tariff Analysis
• Market Development
• Market Competition
• Product Trends