全球内容创作者市场

随着影片内容创作格局的不断演变，YouTube 等社群媒体平台在英国和美国超越了传统广播公司，吸引了前所未有的观众时长。这种显着的转变正在推动创作者经济的爆炸式增长，预计到 2027 年，该经济规模将达到 4,800 亿美元，涵盖全球超过 2 亿的内容创作者。

市场趋势

线上内容创作：社群媒体的兴起正在重塑影片消费模式，观众越来越倾向于真实的内容。 YouTube 已超越 ITV，成为英国观看量第二大的媒体，而免费直播电视的收视率则持续下降。

创作者经济：全球创作者经济蓬勃发展，其驱动力来自那些寻求将创意变现并摆脱传统就业模式的人们。目前，34% 的内容创作者透过社群媒体谋生。

设备演进：随着专业云台摄影机（PTZ摄影机）对传统摄影机在摄影棚、教育机构和企业中的需求构成威胁，内容创作者正在为视讯设备製造商开闢一个巨大的新市场。挑战在于如何鼓励创作者从智慧型手机过渡到专用视讯设备。

自然演进：创作之路通常伴随着对更高品质设备的追求，而这种追求往往伴随着成功，这种转变既是可能的，也是必然的。

本报告对全球内容创作者市场进行了考察和分析，估算了市场规模，量化了内容製作设备的销售额，预测了未来五年的市场发展趋势，并对相关技术和竞争对手进行了评述。

目录

• 摘要整理
• 依设备类型划分的市场占有率和规模（智慧型手机、Vlog相机、单眼/微单相机、专业摄影机、电影摄影机、卡片相机）
• 区域和年龄分析
• 品牌占有率与竞争格局概述
• 购买行为与关键影响因素
• 人工智慧在内容创作上的应用
• 消费意图与市场预测
• 专业与业余创作者概况
• 对城市、半城市和农村地区超过16,000名受访者的调查

As the landscape of video content creation continues to evolve, social media platforms like YouTube now command more viewing hours than ever before, overtaking traditional broadcasters in both the UK and USA. This seismic shift is driving explosive growth in the creator economy, which is projected to reach $480 billion by 2027, with over 200 million content creators worldwide.

This new comprehensive report from Futuresource Consulting draws on extensive market research and direct feedback from manufacturers, resellers, associations, and end users. It provides a strategic framework for enterprises and brands seeking to understand and engage with the rapidly expanding video content creator market.

Market Trends:

Online Content Creation: Social media's dominance is reshaping video consumption, with audiences favouring authentic, organic content. YouTube has overtaken ITV as the UK's second most-watched media source, while free live TV continues to decline.

Creator Economy: The global creator economy is booming, fuelled by individuals seeking to monetise creativity and move beyond traditional employment. 34% of content creators now make a living from social media.

Equipment Evolution: As pro PTZ cameras disrupt traditional camcorder demand in studios, education, and enterprise, content creators represent a vast new frontier for video gear manufacturers. The challenge is to encourage creators to upgrade from smartphones to dedicated video equipment.

Natural Progression: The creator journey typically involves a shift to higher-quality gear as success grows, making this transition both possible and inevitable.

Areas Explored:

• Market sizing and quantification of device sales into content creation
• Volume, value, and installed base (2018-2025 data)
• Five-year market forecasts by volume and value
• Technology and competitive review, including key market developments and trends

Key questions answered:

• What video acquisition devices do professional and amateur content creators use, and how does this vary by genre, region, and financial success?
• How do creators make purchasing decisions, and what influences their choice of equipment?
• What can manufacturers do to improve devices for online content creation?
• How is AI being used by content creators?
• How much do creators intend to spend on gear in the next 12 months?
• Are there regional, age, or gender differences in device usage?

Table of Contents

• Executive summary
• Market share and size by device type (Smartphones, Vlog Cameras, DSLR/Mirrorless, Pro Camcorders, Cinema Cameras, Point & Shoot)
• Regional and age group analysis
• Brand share and competitive overview
• Purchasing behaviour and key influencing factors
• AI adoption in content creation
• Spending intentions and market forecasts
• Professional vs amateur creator profiles
• Questionnaire reaching 16,000+ respondents across urban, semi-urban, and rural locations