住宿市场趋势和分析：旅行者类型、主要目的地、挑战和机遇（2022 年）

COVID-19 大流行导致 2020-21 年全球住宿业收入严重收缩，2021 年为 5885 亿美元，2019 年为 54.7 美元。它变成了一个不超过 % 的数值。 2022 年的全球酒店业将继续应对疫情带来的挑战，以及近期的不利因素，例如劳动力短缺、通货膨胀和地缘政治担忧。然而，到2022年，酒店业的市场规模（收入）预计将达到1.1万亿美元，是2019年水平的98.4%。预计 2023 年全球将全面復苏，2022-2025 年復合年增长率为 6.7%，到 2025 年收入将达到 1.3 万亿美元。

经过连续十年的增长，全球住宿业 RevPAR 在 2020 年下降了 56.8% 至平均 37.7 美元，主要原因是入住率下降。. 2021 年的 RevPAR 仍远低于 2019 年的水平，为 50.30 美元，儘管各地区和酒店类别均出现同比增长。

2021 年的数据显示，由于世界各地的大流行病控制水平不同，区域復苏趋势存在很大差异。中东在向国际游客开放方面处于领先地位，而迪拜则通过举办 2020 年世博会等重大活动引领酒店业。另一方面，在某些地区，例如欧洲和亚太地区，復苏因 COVID-19 限製而放缓。随着世界和住宿业摆脱 COVID-19 流行病，酒店、度假村和汽车旅馆等住宿设施的建设和投资正在蓬勃发展。

全球有 5,896 个价值超过 2500 万美元的住宿建设项目在运营。按地区划分，截至 2022 年 9 月 26 日，北美拥有最活跃的项目，共有 1,818 个。其次是亚太地区 (1,805)、欧洲 (1,241)、中东/非洲 (717) 和南美洲 (314)。

有几种趋势在大流行期间持续或出现。个性化、优先考虑 ESG 原则、生活方式、酒店品牌、真实体验等。除此之外，还有对通货膨胀、技术整合和网络安全投资的担忧。

在这份报告中，我们分析了全球住宿市场，包括行业的基本结构、住宿类别、在建项目以及行业近期的主要趋势（尤其是 COVID-19 大流行的影响）、变化消费者偏好、行业面临的主要挑战和机遇，以及主要参与者的概况。

内容

• 市场概况
• 住宿类别
• 主要建设项目
• 受 COVID-19 影响的市场趋势
• 主要市场趋势
• 公司案例

併购 (M&A)

• 挑战与机遇

附录

Analysis of the lodging sector including insights into lodging categories, major construction projects, market trends influenced by COVID-19, consumer trends, company profiles, sector deals, opportunities and challenges.

Key Highlights

• The COVID-19 pandemic produced a severe contraction in the global lodging sector's revenues in 2020 and 2021, with figures reaching $588.5 billion in 2021 or just 54.7% of 2019 levels. In 2022, the global hotel industry continues to navigate challenges stemming from the pandemic as well as more recent headwinds from labor shortages, inflation, and geopolitical concerns. However, according to GlobalData forecasts, the market size, as measured by revenue, of the global hotel sector is projected to reach $1.1 trillion by 2022, which is 98.4% of 2019 levels. A full global recovery is expected to occur by 2023. By 2025, revenues are estimated to reach $1.3 trillion by 2025, according to GlobalData (CAGR 2022-25: 6.7%).
• Following a decade of consecutive growth, global industry RevPAR dropped 56.8% in 2020, largely due to falling occupancy rates, to an average of $37.7 in 2020, according to GlobalData. Despite incremental YoY growth in RevPAR across regions and hotel categories in 2021, figures remained significantly below 2019 levels in 2021 at $50.30.
• Data for 2021 displays the significant variance in recovery by region, stemming from different levels of pandemic restrictions around the world. The Middle East has been a leader in opening to international arrivals, as well as hosting large events, such as Expo 2020, which has driven hotel performance in Dubai. On the other side of the spectrum, there are areas, such as Europe and Asia-Pacific (APAC), where recovery has stalled due to COVID-19 restrictions. As the world as well as the lodging sector emerges from the COVID-19 pandemic, construction and ultimately investment in hotels, resorts, motels and other accommodation is strong.
• Globally, there are 5,896 active lodging constructions projects (with a value of more than $25 million). Regionally, North America has the greatest number of active projects with 1,818, as of September 26, 2022. This is followed by Asia-Pacific (1,805), Europe (1,241), the Middle East and Africa (717) and South and Central America (314).
• There are several trends which have continued throughout or emerged from the pandemic. These include personalization, prioritization of the ESG principles, lifestyle hotel brands and authentic experiences. In addition to these, there are concerns regarding inflation, integrating technology and investment in cybersecurity.

Scope

• This report provides an analysis of the lodging sector including insights into lodging categories, major construction projects, market trends influenced by COVID-19, consumer trends, company profiles, sector deals, opportunities and challenges.

Reasons to Buy

• Gain an insight into the leading players in the lodging sector.
• Understand how they have adapted to the threat of COVID-19.
• Understand key market trends and consumer preferences.
• Gain a detailed understanding of the key trends, issues and chellenges facing loding providers.

Table of Contents

Table of Contents

• Market Snapshot
• Lodging Categories
• Major Construction Projects
• Market Trends Influenced by COVID-19
• Key Market Trends
• Company Case Studies

M&A

• Challenges and Opportunities

Appendix