NBA (National Basketball Association) 的商务 (2022-23年):属性简介、赞助商、媒体形势

本赛季NBA在美国有2项个人转播协议。联盟最赚钱的年度转播协议是与ESPN的合作，九个赛季每年价值14亿美元。作为一个在全球范围内取得认可和关注的体育联盟，NBA已在全球多个国家达成转播协议。NBA仍然允许每支球队就他们自己的区域达成协议，以确保球迷能够在主场获得现场直播。本赛季NBA年度赞助协议的平均价格为2118万美元。

本报告提供在体育界盈利最高的NBA (National Basketball Association)的商业方面调查 ，社群媒体，赞助商，媒体契约等趋势。

目录

目录

第1章 报告概要

第2章 NBA比赛日收益

• NBA火柴日子收益:2022/23

第3章 社群媒体

• 社群媒体:同盟明细
• 社群媒体跟踪:专利权的比较
• 社群媒体:各运动员

第4章 媒体形势

• NBA的媒体形势:2022-23
• NBA的媒体形势:NBA总决赛
• NBA的当地/地区广播契约
• NBA 2022:欧洲的电视台的明细
• NBA 2022:其他地区的电视台的明细

第5章 同盟赞助商

• NBA赞助商形势:2022/23
• NBA赞助商组合:2022/23

第6章 装备供应商

• 装备供应商的交易额

第7章 衬衫贴片赞助商

• NBA 2022/23贴片赞助商
• 贴片赞助商:契约额
• 贴片赞助商:各部门
• 贴片赞助商:契约、伙伴关係的期间

第8章 队伍赞助商分析

• NBA赞助商形势
• 部门明细

第9章 NBA队

• NBA赞助商收入:俱乐部比较

A complete overview of the commercial landscape of the 2022/23 NBA season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the teams on an individual basis.

This season the NBA has 2 individual broadcast deals in the United States. The league's most lucrative annual broadcast deal is with ESPN, worth $1.4 billion annually across nine seasons. As a sports league recognized and followed globally, the NBA has agreed broadcast deals in countries across the globe. The NBA still allows each team to agree their own regionally based deal, ensuring fans can access live coverage in the home market. The average price of an annual NBA sponsorship deal for the current season is $21.18 million. The league has two deals in place that GlobalData estimates to be each worth over $100 million annually, with PepsiCo and Nike. The most recent deal the NBA has agreed is with fast-food restaurant company Taco Bell, a one-year deal worth $8.25 million annually. The commonest length of deal that brands have agreed with the NBA is for one year. GlobalData estimates that the Los Angeles Lakers will receive the most from sponsors across the 2022/23 season. The Orlando Magic are estimated to receive the smallest income from sponsorship partners across the 2022/23 season according to GlobalData. The restaurant sector is the most prominent with 244 deals across the NBA teams. Verizon is the brand with the most individual deals with NBA teams, sponsoring 21.

A detailed overview of the commercial landscape from the NBA's perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Scope

• The report looks to offer a detailed insight into one of the most profitable sports leagues in sport. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Reasons to Buy

• The report gives a detailed and in-depth overview of one of the biggest and most popular sport leagues in the world. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.

Table of Contents

Table of Contents

1. Report Overview

• Executive Summary
• Overview

2. NBA Matchday Revenues

• NBA 2022/23 Matchday Revenues

3. Social Media

• Social Media - League Breakdown
• Social Media Following - Franchise Comparison
• Social Media - By Athlete

4. Media Landscape

• NBA Media Landscape 2022-23
• NBA Media Landscape - NBA Final's
• NBA Local/Regional Broadcasting Deals
• NBA 2022 Broadcasters Breakdown Across Europe
• NBA 2022 Broadcasters Breakdown Across the Rest of the World

5. League Sponsorship

• 2022/23 NBA Sponsorship Landscape
• NBA's 2022/23 Sponsorship Portfolio
• NBA's 2022/23 Sponsorship Portfolio Continued

6. Kit Suppliers

• Kit Supplier Deal Values (US$ millions)

7. Shirt Patch Sponsorship

• NBA 2022/23 Patch Sponsors
• Patch Sponsorship - Deal Values (US$ millions)
• Patch Sponsorship Rights by Sector
• Patch Sponsors - Contract & Partnership Lengths

8. Team Sponsorship Analysis

• NBA Sponsorship Landscape
• Sector Breakdown
• Sector Breakdown Continued

9. NBA Teams

• NBA Sponsorship Revenue - Club Comparison
• Sponsorship Revenue Continued - Club Comparison

List of Tables

List of Tables

• Matchday Revenues Tables
• Social Media Tables
• Broadcast Deals Charts and graphs
• NBA sponsorship graphs
• Sector Breakdown charts
• NBA Team Sponsorship Revenue chart
• Club Social Media Graphs