Guided Health- 消费者趋势分析，2023年

在资讯经济中，注重健康的消费者现在更加自信地接受大量新的资讯工具，从而实现更明智的健康驱动选择。因此，品牌为希望更多地进行自我药疗的消费者提供健康指导非常重要消费者不断增长的健康需求表明，品牌有机会透过产品购买过程提供个人化的数位驱动的医疗保健解决方案。

製造商正在透过互动式方法（例如聊天机器人）将健康追踪器游戏化。这种类型的创新尤其会吸引受 "智慧" 技术影响的精通数位技术的年轻一代。零售、消费品、食品补充剂、个人护理领域的领导者正在利用人工智慧技术提出个人化健康解决方案，这与积极寻求客製化产品的消费者紧密结合。

本报告研究了全球Guided Health治疗市场，包括市场中出现的机会和威胁、当前的消费者趋势和潜在的未来消费者行为以及未来前景。

目录

第1章 TrendSights:Guided Health

• 趋势概要
• 什么
• 为何
• 如何
• 今后预测

第2章 附录

Abstract

"Guided Health" is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

In the information economy, health-conscious consumers now more confidently embrace an abundance of new information tools, enabling more informed health-driven choices. It is, therefore, important for brands to offer health guidance for consumers who wish to self-medicate more often. This growing consumer health demand demonstrates the opportunity for brands to offer personalized digitally-driven healthcare solutions through the product purchase journey.

Scope

• Manufacturers are gamifying health trackers through interactive approaches (e.g. chatbots).
• This type of innovation would appeal especially to digitally-savvy younger generations, who are influenced by "smart" technology.
• Leaders in retail, consumer goods, food supplements, personal care are using AI technology to suggest personalized health solutions. This aligns closely with consumers who actively seek tailored products.

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into-or challenge-current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.

Table of Contents

Table of Contents

1. TrendSights: Guided Health

• Trend Overview
• What?
• Why?
• How?
• What Next?

2. Appendix