食品服务业收缩膨胀与份量控制的比较－产品重组、重新设计、策略调整与价值认可

收缩膨胀是一个术语，描述即使产品尺寸或数量减少，产品价格仍保持不变或上涨。 收缩通货膨胀□□可能是由多种因素引起的，包括生产成本上升（例如原材料、劳动力和运输成本）、经济挑战以及在竞争激烈的市场中维持利润水平的愿望。 然而，产品尺寸的减小可能会被没有立即註意到的消费者视为欺骗或误导，导致他们为本质上较低的价格支付更多费用。 减少份量基本上是解决外食成本上升的办法，但很难维持消费者满意度。

收缩通膨的影响是渐进的，可能不会立即明显。 消费者别无选择，只能接受紧缩通货膨胀□□或避开实施紧缩通货膨胀□□的餐厅。 需要监管来确保公平，法国制定了收缩通货膨胀□□透明度法。

消费者将意识到自己的预算，无论他们对份量大小的感知价值如何。 餐厅品牌可以提供分层定价模式、订阅服务或捆绑产品来抵消通货膨胀的影响。

本报告探讨了餐饮业的收缩膨胀和份量控制，强调了产品改进、重新设计、策略调整和价值认可方面的趋势。

目录

• 简介
• 食品服务中的收缩膨胀与份量控制
• 产品改进
• 产品重新设计
• 策略调整
• 价值认可
• 摘要
• 联络我们

Abstract

Industry Insight: Shrinkflation Versus Portion Control in Foodservice asks: is it a cost-of-living solution or will consumers feel shortchanged? The report looks at product reformulation, product redesign, strategic adjustments and value perceptions.

Shrinkflation is a term used to describe when the size or quantity of a product is reduced, but the price remains the same or even increases. Shrinkflation can be a result of several factors, including rising production costs (such as raw materials, labor, or transportation), economic challenges, or a desire to maintain profit levels in a competitive market. However, it can be seen as deceptive or misleading to consumers who may not notice the reduction in product size immediately, leading them to effectively pay more for less. Shrinking portion sizes is essentially a solution to higher foodservice prices2 but the difficulty lies in ensuring consumers remain satisfied. Yelp conducted a study based on consumer foodservice reviews which delved into inflation and shrinkflation. It is evident that certain cuisines are the most impacted by rising prices and reduced portions, which brands in these areas must acknowledge to ensure consumer sentiment remains positive during financial hardship.

Scope

• The impact of shrinkflation is incremental and might not be noticeable immediately.
• Consumers are left with no choice but to accept shrinkflation or avoid foodservice outlets that are practicing this.
• Regulation is needed to ensure fairness - France has implemented a legislation for shrinkflation transparency.
• Consumers will be budget conscious regardless of portion size value perceptions
• Foodservice brands can offer tiered pricing models, subscription-based services or bundled offerings to offset the effects of shrinkflation

Reasons to Buy

• Understand how foodservice outlets are trying to combat inflation through shrinking portion sizes and the impact that this has on the consumer.
• See how this relates to portion control in terms of consumer attitudes and behavior.

Table of Contents

Table of Contents

• Introduction
• Shrinkflation Versus Portion Control in Foodservice
• Product Reformulation
• Product Redesign
• Strategic Adjustments
• Value Perceptions
• Take-outs
• Contact Us