性别认同 - 2023 年消费者趋势分析

在对与性别认同相关的趋势网站进行分析时，我们分析了性别界线的模糊性如何影响现代消费者的需求。 这一趋势是 "个人主义和表达" 和 "人口统计" 大趋势的一部分，以及世界各地的消费者如何重新定义以性别为中心的刻板角色、偏见和行销策略。专注于您正在做的事情。

随着消费者重新定义和挑战传统的性别角色，模糊 "他" 和 "女朋友" 之间界线的产品越来越受欢迎。 为了接触更多消费者并满足消费者需求，品牌现在正在为市场上的每个人提供平等的产品选择。

个人护理产品、零售和儿童产品等趋势可能在性别认同趋势中面临最大的成长机会，因为它们经常使用与性别相关的颜色、气味和印花。确实如此。 年轻的消费者和社群媒体的高度连结将使这一趋势变得更加重要。 随着年轻消费者表达他们的需求并期望全球公司效仿，上市公司准备抓住不断增长的需求。

本报告聚焦于性别认同，并总结了市场趋势和问题、消费者趋势和未来前景。

目录

第 1 章 TrendSights：性别认同

• 趋势概览
• 某事
• 为什么
• 如何
• 未来展望

第 2 章附录

Abstract

Trendsights Analysis on Gender Identity analyses how blurring the boundaries between genders shapes the demands of a modern consumer. The trend is a part of the Individualism & Expression and Demographics mega-trends, and focuses on how global consumers are redefining stereotypical gender-focused roles, biases and marketing strategies.

Consumers are redefining and challenging conventional divisions between gender roles, thus blurring the boundaries between 'for him' and 'for her' products is gaining popularity. To reach wider audience and align with consumers' demands, brands are now embracing an equal product choice for everyone in the market.

Scope

• Categories such as personal care goods, retail and children's products can face the biggest growth opportunities within the gender identity trend, as they often use gender-associated colors, fragrances or patterns.
• Young consumers and hyper-connection provided by social media, will drive the relevancy of this trend even further.
• Brands will be able to capture growing demands, as younger consumers voice their needs publicly, expecting global companies to align with them.

Reasons to Buy

• Understand the relevancy of this trend - embracing gender identity as a trend is a way to not only modernize social norms but also increase sales. By avoiding gender-focused marketing strategies and product positioning, brands can access a wider audience and reach out to consumers who were previously outside targeted demographics.
• Identify challenges related to this trend - addressing the topic of gender inequality can be challenging for companies, as they need to show consumers the genuineness and authenticity of these claims, to not come across as only profit-driven.
• Understand market dependencies - some categories might still successfully use gender targeting, however, a growing number of consumers look for gender-neutral options.

Table of Contents

Table of Contents

1. TrendSights: Gender Identity

• Trend Overview
• What?
• Why?
• How?
• What Next?

2. Appendix