后疫情时代的幽灵厨房

疫情促使品牌探索仅限外带的概念，例如由一家餐厅做饭的幽灵厨房，或多个虚拟餐厅共享一个称为主厨房的厨房。 预计 2022 年至 2027 年间，配送和外送将出现成长，尤其是在北美和亚洲。 因此，餐厅经营者对 "幽灵厨房" 进行长期投资以满足消费者的喜好非常重要。

虚拟餐厅泡沫在全球大流行封锁期间成长，当时消费者对便利性的需求达到历史最高水准。 儘管城市消费者越来越多地在家工作，但他们仍然过着快节奏的生活方式。 儘管处于高通膨时代，一些年轻消费者仍然在送货上门上花费更多。 像 "幽灵厨房" 这样只提供外带服务的公司，如果能够有效地针对年轻的高消费消费者进行微观定位，就有机会获得成功。

本报告审视了后疫情时代的幽灵厨房市场，概述了市场概况、餐厅品牌面临的挑战和机遇，以及竞争对手如何应对这一趋势。 洞察力。

目录

第一章简介

第二章趋势详情

第 3 章行为趋势

第 4 章总结

第五章附录

Abstract

This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData's TrendSights Map. The consumer insight offered throughout the report is drawn from GlobalData's Q1 2023 and Q4 2022 global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

The pandemic encouraged brands to explore delivery-only concepts like ghost kitchens, where a single restaurant prepares or where multiple virtual restaurants share a kitchen, known as host kitchens. Delivery takeaway forecast to increase in growth during the 2022-27 period, especially in North America and Asia. It is therefore important for foodservice providers to invest longterm in ghost kitchens to align with consumer preferences.

Scope

• The virtual restaurant bubble proceeded to grow during global pandemic lockdowns when consumer demand for convenience was at an all-time high.
• Although consumers in urban areas were working from home more often, they still had fast-paced lifestyles.
• Despite times of high inflation, a notable proportion of younger consumers spend highly on delivery. Delivery-only enterprises such as ghost kitchens have an opportunity to thrive if they effectively micro-target the younger, high-spending consumer groups.

Reasons to Buy

• Understand the challenges and opportunities for foodservice brands in order to tap into the ghost kitchen trend in the post-pandemic era.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.

Table of Contents

Table of Contents

01. Introduction

02. Trends Deep Dive

03. Trends in Action

04. Take-Outs

05. Appendix