数位化 - 大趋势概述和 TrendSights 分析，2023 年

Digitalization - MegaTrend Overview and TrendSights Analysis, 2023

出版日期: 2023年11月24日 | 出版商:

GlobalData | 英文 45 Pages | 订单完成后即时交付

价格

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简介目录

数位化是一种独特的互动大趋势，因为它的趋势与许多其他大趋势交叉。其影响力遍及所有消费趋势和领域。

健康问题和对网路诈骗的恐惧正在推动对更明智的购物工具的需求。 Z 世代和千禧世代正在推动数位化，其中中东/非洲和拉丁美洲因其年轻的人口结构而成为关键地区。千禧世代是最注重成分的消费群体，而 Z 世代最受社群媒体推荐的影响。

本报告调查了数位化并总结了其概述、趋势和未来展望。

Abstract

This report assesses future developments and technological impacts of the Digitalization mega-trend on brands and consumers

Digitalization is a uniquely interactive mega-trend in that its trends crossover with many other mega-trends. Its impact is felt across all consumer trends and sectors.

Scope

Health concerns and online scam fear is boosting demand for improvements in informed shopping tools.
Gen Z and Millennials are driving digitalization, with the Middle East & Africa and Central & South America being the key regions, given these regions have younger demographics.
Millennials are the most ingredient-conscious consumer group, while Gen Z are most influenced by social media recommendations.

Reasons to Buy

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.