数位化 - 大趋势概述和 TrendSights 分析，2023 年

数位化是一种独特的互动大趋势，因为它的趋势与许多其他大趋势交叉。 其影响力遍及所有消费趋势和领域。

健康问题和对网路诈骗的恐惧正在推动对更明智的购物工具的需求。 Z 世代和千禧世代正在推动数位化，其中中东/非洲和拉丁美洲因其年轻的人口结构而成为关键地区。 千禧世代是最注重成分的消费群体，而 Z 世代最受社群媒体推荐的影响。

本报告调查了数位化并总结了其概述、趋势和未来展望。

目录

• TrendSights：数位化
• 趋势快照
• 趋势分析
• 摘要
• 为什么
• 如何
• 谁
• 未来展望
• 联络我们

Abstract

This report assesses future developments and technological impacts of the Digitalization mega-trend on brands and consumers

Digitalization is a uniquely interactive mega-trend in that its trends crossover with many other mega-trends. Its impact is felt across all consumer trends and sectors.

Scope

• Health concerns and online scam fear is boosting demand for improvements in informed shopping tools.
• Gen Z and Millennials are driving digitalization, with the Middle East & Africa and Central & South America being the key regions, given these regions have younger demographics.
• Millennials are the most ingredient-conscious consumer group, while Gen Z are most influenced by social media recommendations.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

• TrendSights: Digitalization
• Trend Snapshot
• Trend Analysis
• What?
• Why?
• How?
• Who?
• Take-Outs and Implications
• What Next?
• Contact us