全球运动服饰市场（~2027）

随着消费者服饰偏好持续偏向运动服饰款式，2022 年全球运动服饰市场规模将扩大 6.4%。 2023年，欧洲和北美的高通膨对消费者支出造成压力，成长放缓至4.6%，但运动服饰市场的表现持续跑赢整体服饰市场。 这是因为运动休閒单品的多功能性和舒适性不断受到重视，性价比变得更加重要，消费者不断优先考虑健康和健身并尝试新的运动。

由于通膨缓解，消费者信心有所改善，预计运动装业绩将在 2024 年再次回升，但随着市场变得更加成熟，运动装业绩将逐渐放缓，直到 2027 年。

从 2022 年到 2027 年，随着新兴中产阶级继续拥抱街头服饰和运动休閒等全球趋势，运动服饰的成长率将在亚太地区最高。

随着越来越多的设计师品牌专注于将运动元素融入其设计中，以捕捉运动休閒和街头服饰趋势，全球运动服饰市场的奢侈品领域将在预测期内实现最强劲的成长。据预测

随着新品牌推出网上商店以及年轻消费者更喜欢网上商店的便利性和广泛的选择，网上商店的受欢迎程度预计将持续下去。

本报告对截至 2027 年全球运动服饰市场的历史和预测数据进行了分析。 它概述了主要趋势，以及按地区和类别组别划分的销售和成长。 也介绍了全球顶级运动服饰品牌及其当前的竞争格局。

目录

执行摘要

全球运动服饰市场的主要趋势

• 推动全球运动服饰市场的因素
• 抑制全球运动服饰市场的因素
• 主要趋势
• 品牌和运动团队透过合作来提高认知度
• 获利的一级方程式赛车为品牌创造了新的曝光途径
• 运动服饰品牌促进女性运动成长
• 成功的策略
• 全球运动服饰市场：到 2027 年全球市场规模
• 全球运动服饰市场：2017 年、2022 年、2027 年
• 全球运动服饰市场：2017-2027
• 全球运动服饰市场：2027 年以前按通路的表现
• 全球线上运动服饰市场：2017-2027
• 全球运动服饰市场：2017-2027 年（按通路成长）
• 2017 年、2022 年、2027 年全球运动服饰市场（按通路份额）
• 全球运动服饰市场：到 2027 年的表现（按地区）
• 2017 年、2022 年、2027 年全球运动服饰市场（按地区）
• 2017-2027 年全球运动服饰市场（按地区成长）
• 全球运动服饰市场：预测概况（按地区）
• 2017-2027 年全球十大运动服饰市场（价值为本）
• 十大运动服饰市场（以成长预测）
• 全球运动服饰市场：2027 年以前按类别划分的表现
• 2017 年、2022 年、2027 年全球运动服饰市场（按类别）
• 2017-2027 年全球运动服饰市场成长（按类别）
• 2017-2027 年全球运动服饰市场（按子分类）
• 全球运动服饰市场：2027 年以前以运动服饰类型划分的表现
• 全球运动休閒市场：2017 年、2022 年、2027 年
• 2017 年、2022 年、2027 年全球运动服饰市场（依运动服饰类型划分）
• 2017-2027 年全球运动服饰市场成长（依运动服饰类型）
• 全球运动服饰市场：到 2027 年的价格定位与体育活动表现
• 2017 年、2022 年、2027 年全球运动服饰市场（按价格排名）
• 2017-2027 年全球运动服饰市场（以价格地位成长）
• 2017-2027 年按体育活动划分的全球运动服饰市场
• 竞争格局：主要市场占有率与品牌概况
• 10大品牌：市占率：2021-2023
• 赢家与输家的前景
• 特色运动服品牌
• Nike
• Adidas
• Puma
• Lululemon
• On Running、Hoka
• Alo Yoga、Anta
• 特色品牌

附录

• 按国家/地区划分的运动服饰市场
• 运动服饰市场（按类别和产品细分）

研究方法与询问

Abstract

The Global Sportswear Market to 2027 report offers an analysis of both the historic and forecast data of the global sportswear market through to 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the top global sportswear brands and their current competitive position.

The global sportswear market grew 6.4% to $441.0 in 2022, as consumer apparel preferences remained geared towards sportswear styles. In 2023, while growth slowed to 4.6% due to high inflation in Europe and North America weighing heavily on consumer spending, the sportswear market continued to outperform the total apparel market, as the versatility and comfort of athleisure items remained highly desirable as value for money became more important, and consumers continued to prioritize their health and fitness and try out new sports.

Key Highlights

Sportswear performance is anticipated to pick up again in 2024 as easing inflation allows consumer confidence to improve, though will gradually slow out to 2027 as the market becomes more etablished.

Between 2022 and 2027, sportswear growth will be highest in Asia-Pacific, as its large emerging middle-class continues to embrace global trends such as streetwear and athleisure.

The luxury segment of the global sportswear market will experience the strongest growth in the forecast period, as more designer brands focus on incorporating sports elements into their designs to tap into the athleisure and streetwear trends.

Online penetration will continue to grow in the market, as new brands launch as online pureplays, and young shoppers continue to prefer the convenience and wide choice the channel offers.

Reasons to Buy

• Find out what is driving the sportswear market's strong growth, and the differentiation between categories out to 2027.
• Learn about the geographical differences within the sportswear market, and which are the key countries driving growth in the market.
• Identify what makes the leading sportswear players successful and how you could integrate these strategies within your own business.

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

KEY TRENDS IN THE GLOBAL SPORTSWEAR MARKET

• Global Sportswear Market Drivers
• Global Sportswear Market Inhibitors
• Key Trends
• Brands and sports teams capitalize on collaborations to grow visibility
• Lucrative Formula 1 creates a new avenue of exposure for brands
• Sportswear brands encourage growth of women in sport
• Strategies for Success
• The Global Sportswear Market: Global Market Size to 2027
• Global Sportswear Market, 2017, 2022 & 2027
• Global Sportswear Market 2017-2027
• The Global Sportswear Market: Channel Performance to 2027
• Global Online Sportswear Market 2017-2027
• Global Sportswear Market by Channel Growth 2017-2027
• Global Sportswear Market by Channel Share, 2017, 2022 & 2027
• The Global Sportswear Market: Regional Performance to 2027
• Global Sportswear Market by Region, 2017, 2022 & 2027
• Global Sportswear Market by Regional Growth, 2017-2027
• Global Sportswear Market: Regional Forecast Summary
• Top 10 Global Sportswear Markets by Value, 2017-2027
• Top 10 Sportswear Markets by Forecast Growth
• The Global Sportswear Market: Category Performance to 2027
• Global Sportswear Market by Category, 2017, 2022 & 2027
• Global Sportswear Market by Category Growth, 2017-2027
• Global Sportswear Market by Sub-Category, 2017-2027
• The Global Sportswear Market: Sportswear Type Performance to 2027
• Global Athleisure Market 2017, 2022 & 2027
• Global Sportswear Market by Sportswear Type, 2017, 2022 & 2027
• Global Sportswear Market by Sportswear Type Growth, 2017-2027
• The Global Sportswear Market: Price Position & Sports Activity Performance to 2027
• Global Sportswear Market by Price Position, 2017, 2022 & 2027
• Global Sportswear Market by Price Position Growth, 2017-2027
• Global Sportswear Market by Sports Activity, 2017-2027
• Competitive Landscape: Leading Market Shares & Brand Profiles
• Top 10 Brands: Market Shares 2021-2023
• Winners & Losers Outlook
• Sportswear Brands in Focus
• Nike
• Adidas
• Puma
• Lululemon
• On Running and Hoka
• Alo Yoga and Anta
• Brands to Watch

APPENDIX

• Sportswear Market by Country
• Sportswear Market by Category & Product Segment

METHODOLOGY & CONTACTS

List of Tables

List of Tables

• Sportswear Market Value by Country ($ bn) 2017, 2022, 2023 & 2027 with Forecast Growth ($ bn) and CAGR (%) 2023-2027
• Sportswear Market Value by Product Segment ($ bn) 2017, 2022, 2023 & 2027 with Forecast Growth ($ bn) and CAGR (%) 2023-202

List of Figures

List of Figures

• Global Sportswear Market Value, 2017, 2022 & 2027 ($ bn) with five-year CAGR (%)
• Global Sportswear Market Value ($ bn) 2017-2027, and Annual Growth (%)
• Global Online Sportswear Market ($ bn) and Online Penetration (%), 2017-2027
• Online, O