全球鞋类市场（~2027）

全球鞋类市场规模在 2022 年仅成长 1.3%，比 2019 年成长 3.5%，而 2023 年将成长 3.3%。虽然这种增长是由高通膨期间价格上涨推动的，但运动鞋的流行也支撑了市场，因为消费者仍然关心自己的健康和福祉，并在购买时优先考虑物有所值。在亚太地区的推动下，2023年至2027年整个市场预计复合年增长率为5.6%。随着亚太地区城市化进程的持续推进和年轻人口的增加，亚太地区在整个市场中的占有率预计将增长 2.4 个百分点，达到 38.7%。由于高通膨导致消费者减少非必需品购买，而且美国是一个更成熟的市场，成长空间较小，预计美国的占有率在预测期内将下降 1.4 个百分点，至 33.0%。表现最低。

调查范围

• 预计2023年至2027年全球鞋类市场将以5.6%的复合年增长率成长，其中运动鞋和亚太地区的表现预计将超过这一增速。
• 由于技术创新，线上鞋类市场将保持强劲直至 2027 年。
• 耐吉 (Nike) 引领鞋类市场，但匡威 (Converse) 和范斯 (Vans) 继续失去市场占有率。

本报告审视了全球鞋类市场，提供了到 2027 年的历史和预测数据分析、依地区和类别组划分的销售和成长，以及主要趋势的摘要。本报告也涵盖全球领先的鞋类品牌和当前的竞争格局。

目录

• 执行摘要
• 促进因素和抑制因素
• 全球鞋类市场的主要趋势
• 全球市场规模（~2027）
• 通路绩效（~2027）
• 区域表现（~2027）
• 市占率、品牌概况

附录

This report offers analysis of both the historic and forecast data of the global footwear market through to 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights key global footwear brands and their current competitive position.

After growing by just 1.3% in 2022, to surpass 2019 levels by 3.5%, the global footwear market saw slightly stronger growth of 3.3% in 2023. While this increase was bolstered by rising prices amid high inflation, the market was also supported by the popularity of trainers, as consumers remained concerned about their health and wellbeing and prioritized the value for money of their purchases. The total market is now anticipated to grow at a CAGR of 5.6% between 2023 and 2027, and this will be driven by Asia Pacific, which will see its share of the total market rise by 2.4ppts to 38.7%, as its increasing urbanization and young population leads to greater spending. The US is expected to be the poorest performing region within this forecast period, with its share falling by 1.4ppts to 33.0%, as high inflation causes consumers to cut back on non-essential purchases, and because its more established nature gives it less scope to grow.

Scope

• Global footwear market to grow at a CAGR of 5.6% between 2023 and 2027, with trainers and Asia Pacific expected to outperform.
• Technological innovation will allow the online footwear market to outperform out to 2027.
• Nike leads the way within the footwear market, while Converse and Vans continue to see their market shares fall.

Reasons to Buy

• Gain a comprehensive view of the global footwear market and forecasts to 2027
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand
• Investigate current and forecast trends in the footwear categories to identify the areas offering the most potential
• Understand who your main competitors are in the sector

Table of Contents

Table of Contents

• Executive Summary
• Drivers & Inhibitors
• Key Trends in the Global Footwear Market
• Global Market Size to 2027
• Channel Performance to 2027
• Regional Performance to 2027
• Market Shares and Brand Profiles

Appendix

• Methodology
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