成本压力 - 全球采购趋势

61.2%的法国消费者、56.8%的德国消费者和51.7%的英国受访者对本国未来六个月的经济表现感到悲观。在德国，61.9%的沉默世代和41.0%的婴儿潮世代担心未来六个月经济状况恶化。为了应对通膨压力，消费者正在调整消费习惯，优先购买食品杂货、健康美容、服装等必需品，同时减少傢俱、电子产品和家居用品等非必需品大件商品。

调查范围

消费者将关注2024年的经济前景

经济焦虑在老年世代中蔓延

通货膨胀导致消费者支出变化

该报告审视和分析了全球购买趋势，提供了消费者对各国经济波动、对家庭预算的影响、零售支出、优先考虑重要行业、应对价格上涨、购买奢侈品等的见解，并提供了主要的成本趋势。

目录

• 执行摘要
• 成本压力的主要趋势
• 消费者洞察
• 研究方法、调查

This report provides key trends within cost pressures and consumer insights on change in the economy, impact on personal finances, retail spending, prioritizing essential sectors, coping with rising prices, and purchasing big ticket categories across different countries.

Consumers are pessimistic about the economy in their respective countries over the next six months, with 61.2% of French consumers, 56.8% of German consumers, and 51.7% of UK respondents expecting their economies to worsen over the period. In Germany, the older generations expressed the most significant anxiety concerning their financial health, with 61.9% of the Silent Generation and 41.0% of Baby Boomers bracing for a decline in their financial status over the next six months. In response to inflationary pressures, consumers are adjusting their spending habits, prioritizing essential categories such as food & grocery, health & beauty, and clothing, while retreating from spending on non-essential and high-value items like furniture, electronics, and home goods.

Scope

Consumers enter 2024 concerned about economic outlook

Financial worries prevalent among older generations

Consumer spending shifts amid inflation

Reasons to Buy

• Understand how consumers across different countries view the health of the economy over the next six months and the worsening impact on their own personal finances across different demographics.
• Understand how consumers are coping with rising prices in their respective countries and prioritizing essential categories over non-essential.
• Discover consumers' views about visiting shops less often as they are trying to save, and how they see their shopping behavior changing for big ticket purchases in their respective countries.

Table of Contents

Table of Contents

• Executive Summary
• Key Trends Within Cost Pressures
• Consumer Insights
• Methodology & Contacts