全球服饰与鞋类市场 - 市场规模、趋势、分析：依地区/类别表现、品牌、预测（截至 2028 年）

2023年全球服装鞋类市场规模仅成长4.2%，达2.086兆美元。 成长是由价格成长而不是数量成长推动的，欧洲和美国高通膨背景下消费者信心疲软阻碍了成长。 亚太地区仍是全球服装和鞋类市场最大的地区，其占有率预计将进一步成长，从2023年到2028年将跃升3.5个百分点，占支出的39.5%。 中东和非洲的占有率预计将从2023 年的3.0% 小幅增长至2028 年的3.1%，这得益于沙乌地阿拉伯和阿联酋富裕客户的推动，但由于以色列和哈马斯之间的战争造成的地缘政治。

范围

预计2024年通膨将持续抑製成长，增幅仅2.6%。

从 2023 年到 2028 年，亚太地区市占率预计将增加 3.5 个百分点。

无与伦比的价格和广泛的选择使 Shein 在 2023 年成为全球最大的零售商。

本报告研究和分析了全球服装和鞋类市场，提供有关市场规模和预测、当前和未来趋势以及竞争格局的资讯。

目录

第 1 章执行摘要

第二章全球服饰鞋帽市场主要趋势

• 促进因素/抑制因素
• 随着时尚变得更加休閒，运动服将表现出色。
• 永续发展仍是时尚产业面临的复杂课题
• 混合多通路主张是未来成功的关键
• 零售商的成功策略

第三章世界市场规模（2018-2028）

第 4 章区域绩效（2018-2028）

第 5 章类别表现（2018-2028）

第 6 章竞争格局：市场占有率与零售商概况

• 20 大品牌（2022/2023 年）
• 特色零售商：Shein
• 特色零售商：Zara
• 特色零售商：Nike
• 特色零售商：Uniqlo
• 值得关注的零售商

第 7 章消费者

• 调查方法
• 联络我们

The Global Sector Series: Clothing & Footwear report offers comprehensive insight and analysis of the Clothing & Footwear market, the major players, the key trends and consumer attitudes. The report also includes consumer data from 2023.

The global clothing and footwear market grew just 4.2% in 2023 to reach $2,086bn, hampered by subdued consumer confidence in Europe and the US amid high inflation, with growth driven by price increases rather than volume. Asia Pacific remains the largest region within the global clothing and footwear market, with its share expected to grow even further, jumping 3.5ppts between 2023 and 2028 to account for 39.5% of spend. Middle East & Africa's share will grow slightly, from 3.0% in 2023 to 3.1% in 2028, boosted by affluent shoppers in Saudi Arabia and the UAE, but held back by geopolitical tensions from the Israel-Hamas war.

Scope

Growth will remain inhibited by inflation in 2024, rising just 2.6%

Asia Pacific's market share is forecast to rise 3.5ppts between 2023 and 2028

Shein became the largest global retailer in 2023 due to its unbeatable prices and vast assortment

Reasons to Buy

• Gain a comprehensive view of the global clothing and footwear market and forecasts to 2028
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand
• Investigate current and forecast trends in clothing and footwear to identify the opportunities offering the most potential
• Understand who the main competitors are in the global clothing and footwear market and their price positioning

Table of Contents

Table of Contents

01. Executive Summary

02. Key Trends in the Global Clothing & Footwear Market

• Drivers & Inhibitors
• Fashion's continued casualization will drive sportswear outperformance
• Sustainability is still proving a complex challenge for the fashion industry
• Blended multichannel propositions will be key to succeed in the future
• Retailer Strategies for Success

03. Global Market Size, 2018-2028

04. Regional Performance, 2018-2028

05. Category Performance, 2018-2028

06. Competitive Landscape: Market Shares & Retailer Profiles

• Top 20 brands 2022 & 2023
• Retailers in Focus: Shein
• Retailers in Focus: Zara
• Retailers in Focus: Nike
• Retailers in Focus: Uniqlo
• Retailers to Watch

07. Consumers

• Methodology
• Contact us

List of Tables

• Channels used to purchase Clothing & Footwear in Key Markets, 2023
• Factors That Most Influence Clothing & Footwear Purchases in Key Markets

List of Figures

• Global Clothing & Footwear Market Value, 2018, 2023 & 2028(f) ($ bn) with five-year CAGR (%)
• Global Clothing & Footwear Market Value ($ bn) 2018-2028, and Annual Growth (%)
• Global Clothing & Footwear Online Market ($ bn) and Online Penetration (%), 2018-2028
• Online and Offline Growth (%) within the Global Clothing & Footwear Market, 2018-2028
• Channel Shares (%) within the Global Clothing & Footwear Market, 2018, 2023 & 2028(f)
• Share of Global Clothing & Footwear Market by Region (%) 2018, 2023(f) & 2028(f)
• Regional Growth (%) within the Global Clothing & Footwear Market, 2018-2028
• Top 10 Global Clothing & Footwear Markets by Value ($ bn), 2023(f), 2024(f) & 2028(f)
• Top 10 Global Clothing & Footwear Markets by CAGR (%) 2023-2028
• Top 10 Global Clothing & Footwear Markets by Online Sales ($ bn), 2023(f), 2024(f) & 2028(f)
• Share of Global Clothing & Footwear Market by Category (%) 2018, 2023(f) & 2028(f)
• Global Clothing & Footwear Categories by Value ($ bn), 2023(f), 2024(f) & 2028(f)
• Top 20 Retailers by Market Share (%), 2022 & 2023 with Change in Share 2022-2023 (ppts)
• Clothing & Footwear Shopper Penetration & Profile in Key Markets, 2023
• How Frequently Consumers Purchase Clothing & Footwear in Key Markets
• Clothing & Footwear Fashion Preferences & Attitudes
• Clothing & Footwear Purchase Drivers