全球消费趋势:购买的影响要素

在持续性经济不确定性、地缘政治紧张局势和通货膨胀的情况下，主要国家的消费者信心仍然消极，价格仍然是焦点。

社群媒体对购买决策有广泛的影响，约39.8%的中国消费者感觉自己受到了平台的影响，影响力显着。

本报告提供全球消费趋势的相关调查，各种在部门和国家中，彙整影响全球消费者的购买决策的主要原因，及零售业者因消费者的优先顺序差异得利的各类型案例研究等资料。

目录

• 概要
• 案例研究
• 折扣商店
• 高级品(奢侈品)零售业者
• 便利商店
• 线上纯网路营运
• 消费者洞察
• 调查手法与联络处

Understand the key factors influencing global consumers' purchasing decisions across different sectors and countries, and case studies of different retailer types that benefit from different consumer priorities.

The top five factors that influence consumers' purchasing choices are value for money, quality, price, discounts and promotions, and range.

Amidst economic uncertainty, geopolitical tensions, and persistent inflation, consumer sentiment remains negative across major economies, leading to a continued focus on price.

The impact of social media on purchasing decisions varies widely; it is highly influential in China, where around 39.8% of consumers feel swayed by platforms.

Reasons to Buy

• Understand the key factors influencing global consumers' purchasing decisions across different sectors and countries.
• Leverage insights on consumer confidence and spending trends to optimize product offerings and pricing strategies.
• Use consumer survey data on sustainability, ethics, and social media to refine engagement tactics and align with consumer values and behaviors.

Table of Contents

Table of Contents

• Exective Summary
• Case studies
• Discounters
• Luxury retailers
• Convenience stores
• Online pureplays
• Consumer Insights
• Methodology & Contacts