风味与香气：消费者调查洞察

世界各地的消费者都重视传统风味，这些风味通常与特定的产品类别有关。例如，咸味产品可能具有咸味或咸味，而巧克力或糖果可能具有甜味或坚果味。然而，许多买家，尤其是年轻一代，被新颖、时尚、不寻常的口味所吸引。

本报告探讨了风味和香气作为产品特征的重要性，并探讨了是什么促使世界各地的消费者追求新的、不寻常的和流行的风味和香气。该分析着眼于食品、饮料、健康和卫生领域的风味和香气，并概述了当前消费者对这些类别的偏好。

范围

• Z 世代和千禧世代最受新口味和香气的吸引。
• 消费者被个人护理产品和家居产品中的许多香味所吸引，但食品和饮料启发的香味概念并没有吸引这两个类别的买家。
• 世界各地的消费者在选择家居产品香味时都希望感到平静、放鬆和清爽。
• 年轻消费者和男性消费者消费最多的功能性饮料。
• 欧洲消费者发现风味咖啡不如其他消费者有吸引力。

目录

第 1 章 GlobalData TrendSights 概述

第 2 章：风味和香气作为产品特性的重要性

第3章 食物的风味

第 4 章 饮料风味

第五章 芳香在健康与卫生中的作用

第6章 外卖

第7章 附录

Consumer Survey Insights: Flavors and Fragrances analyzes the results of GlobalData's 2024 Q1 global consumer survey across all regions and market sectors. The report looks into the importance of flavors and fragrances as product features, and it explores what motivates global consumers to reach for new, unusual and trendy flavors and scents. The analysis looks into flavors and fragrances in food, beverages and health and hygiene, and provides an overview for current consumer preferences within these categories.

Global consumers highly value traditional flavors, usually associated with particular product categories, e.g. salty and savory flavors for savory products and sweet and nutty for chocolate and confectionery. However, many buyers, particularly from younger generations, are attracted to new, trendy and unusual flavor options.

Scope

• Generation Z and Millennials are the most attracted to new flavors and fragrances.
• Consumers find many fragrances appealing in personal and household care products, but the concept of scents inspired by food or drinks does not attract buyers in either of these categories.
• Consumers globally want to feel calm, relaxed, and refreshed when choosing a fragrance for household care products.
• Younger shoppers and male buyers consume the most functional drinks.
• European consumers find flavored coffee less appealing than other buyers.

Reasons to Buy

• Understand consumer preferences for scents, flavors and fragrances in all market sectors from both a global and regional point of view.
• Explore consumer motivations to try new flavors and reach for new fragrances, depending on the product category and consumer group. Understand different preferences for coffee flavors, types of functional drinks and most appealing cuisines, which vary depending on consumers' age and place of residence.
• Learn how sensory product features such as scent and flavor can facilitate product premiumization, enable consumer targeting and drive new product developments.

Table of Contents

Table of Contents

1.GlobalData's TrendSights overview

2.The importance of flavors and fragrances as product features

3.Flavors in food

4.Flavors in beverages

5.Fragrances in health and hygiene

6.Take-outs

7.Appendix