家居用品：Global Sector Series

在 COVID-19 封锁期间，全球家庭市场支出大幅增加，2021年成长 15.7%。然而，随着市场开始正常化，2022年和2023年支出下降，高通膨和消费者信心疲软对大件物品和房屋装修支出产生负面影响。估计2024年市场将保持平稳，但在消费者信心復苏和实质薪资上涨的支撑下，预计2025年将成长 3.9%。2023年，美洲在全球家居市场中占最大占有率，占46.7%。随着该地区主要市场美国的成长因成熟而放缓，这一数字预计将下降至 45.4%。此外，拉丁美洲新兴经济体的预期成长不太可能弥补这种放缓。相较之下，2023年亚太地区（APAC）的市占率为29.9%，预计2028年将成长至31.5%。这种成长是由印度和菲律宾等新兴市场的收入成长和城市化所推动的，由于这些经济发展，越来越多的消费者开始投资住房。

本报告考察了全球家居用品市场，全面概述了市场、当前趋势，并确定了利用这些趋势的绝佳机会。它还分析了影响全球家居用品市场的主要消费趋势和技术趋势。

目录

第1章 执行摘要

第2章 全球家居用品市场主要趋势

• 促进因素和抑制因素
• 主要趋势
• 成功的策略

第3章 全球市场规模预测（~2028年）

第4章 每个地区的结果和预测（截至2028年）

第5章 类别表现与预测（~2028年）

第6章 主要进入者：市场占有率与零售商概况

• 十大零售商（2022/2023年）
• 特色零售商：Lowe's
• 特色零售商：IKEA
• 特色零售商：Bauhaus
• 特色零售商：Bunnings
• 特色零售商：Home Depot
• 值得关注的零售商

第6章 消费者

第7章 研究方法

第8章 联络我们

This report provides an overview of the global home retail sector which includes analysis, drivers, inhibitors, market forecasts, brands and trends in the global home market between 2023 and 2028

During the COVID-19 lockdowns, the global home market experienced a significant increase in spending, growing by 15.7% in 2021. However, spending declined in 2022 and 2023 as the market began to normalize, influenced by high inflation and diminished consumer confidence, which adversely affected expenditure on large-ticket items and home renovations. The market is anticipated to remain stable in 2024 but is expected to grow in 2025, at a projected rate of 3.9%, buoyed by the resurgence of consumer confidence and real wage growth. In 2023, the Americas held the largest share of the global home market, accounting for 46.7%. This figure is projected to decrease to 45.4% as growth in the region's principal market, the United States, slows due to its maturity. Moreover, the anticipated growth in the emerging economies of Latin America is unlikely to compensate for this deceleration. In contrast, the Asia-Pacific (APAC) region's market share was 29.9% in 2023 and is forecast to increase to 31.5% by 2028. This growth will be driven by rising incomes and urbanization in emerging markets, such as India and the Philippines, where an increasing number of consumers are investing in their homes as a result of these economic developments.

Key Highlights

• The home market is set to recover in 2025 as consumer confidence returns
• Urbanization and a growing middle class in developing markets will drive growth
• Home Depot dominates the home sector, aided by the size of the US market
• The recovering global economy and consumer sentiment will boost growth in the sector out to 2028
• The small-ticket nature of many homewares and DIY & gardening items suppresses the total home market's online penetration as consumers seek to avoid high delivery costs
• Home specialists will lose out to online specialists, so they must ensure they invest in their online channels to compete

Reasons to Buy

• Gain comprehensive knowledge on global home sector retail market and develop a competitive advantage
• Investigate current trends in the global home sector retail market to identify the best opportunities to exploit these trends
• Align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the home sector retail market globally
• Align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in global home sector retail market - including their market shares and revenues to give you a competitive edge and identify opportunities to improve your market share

Table of Contents

Table of Contents

01. Executive Summary

02. Key Trends in the Global Home Market

• Drivers and inhibitors
• Key Trends
• Strategies for success

03. Global Market Size with Forecasts to 2028

04. Regional Performance with Forecasts to 2028

05. Category Performance with Forecasts to 2028

06. Key Players: Market Shares and Retailer Profiles

• Top 10 retailers 2022 & 2023
• Retailers in Focus: Lowe's
• Retailers in Focus: IKEA
• Retailers in Focus: Bauhaus
• Retailers in Focus: Bunnings
• Retailers in Focus: Home Depot
• Retailers to Watch

06. Consumers

07. Methodology

08. Contact us