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市场调查报告书
商品编码
1553922
巴西甲级联赛业务:2024The Business of the Campeonato Brasileiro Serie A 2024 |
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联盟允许每个俱乐部签订自己的转播权协议。 Globo 和弗拉门戈之间的媒体版权协议涵盖 2019 年至 2024 年的赛季,预计每年价值 4756 万美元。 Globo 转播了大部分意甲球队的转播权,并与科林蒂安队签订了一份为期六年、价值 3328 万美元的合约。在美国和加拿大,Fanatiz 拥有转播联盟 340 场比赛的媒体权。 20 傢俱乐部中有 18 傢俱乐部将在 Fanatiz 上转播主场比赛。 RB Bragantino 和 Corinthians 之间的主场比赛将不会出现在 Fanatiz 的转播中。
到 2024 年,联盟预计将从赞助交易中获得约 3,246 万美元的收入。 - 2024年Campeonato Brasileiro Serie A的顶级年度赞助协议是与博彩公司Betano达成的为期一年的冠名赞助协议,价值800万美元。区块链和加密货币提供商币安与该联盟签订了第二份年度 Lucretance 协议。这项为期三年的合作关係每年价值 500 万美元,币安将成为巴西男子足球联赛和全国三大女子联赛的独家加密货币合作伙伴。 2024年巴西足球甲级联赛最小的年度合作伙伴是科乐美的一年期续约合同,每年价值180万美元。
联盟 20 支球队与其合作伙伴之间签订了 302 份有效赞助协议。巴西甲级联赛球队同意的年度赞助协议总额为3.0251亿美元。
本报告审视了巴西甲级联赛 2024 年的营运情况,并从社交媒体、赞助和媒体角度深入剖析了该联赛。
A complete overview of the commercial landscape of the 2024 Campeonato Brasileiro Serie A season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.
The league allows each club to secure its own media rights agreements. - Globo's media rights deal with Flamengo covers the 2019 to 2024 season, worth an estimated $47.56 million annually. This is the most lucrative team media rights deal across all the teams in the Campeonato Brasileiro Serie A. Globo is the broadcaster in the vast majority of the league's team media rights partnerships and has another substantial agreement with Corinthians, worth $33.28 million across a six-year period. In the United States and Canada, Fanatiz have the media rights to broadcast 340 of the league's matches. 18 of the 20 clubs will show their homes games on Fanatiz. RB Bragantino and Corinthians home games are excluded from Fanatiz coverage.
Across 2024 the league is expected to generate an estimated $32.46 million from sponsorship deals. - The 2024 Campeonato Brasileiro Serie A's top sponsorship deal in terms of annual value is the league's one-year title sponsorship deal with the betting firm Betano, worth $8 million. The blockchain and cryptocurrency provider Binance has the second most annually lucraitve agreement in place with the league. The three-year partnership is worth $5 million annually, which allows Binance to become the exclusive cryptocurrency partner of the men's Brasileirao, as well as of the top three women's leagues in the country. The smallest annual partnership for the 2024 Campeonato Brasileiro Serie A season is Konami's one-year renewal deal, worth $1.8 million annually.
There are 302 active sponsorship deals between the league's 20 teams and their partners. - The annual value of the sponsorship deals that have been agreed by Campeonato Brasileiro Serie A teams is $302.51 million. GlobalData estimates that Corinthians will receive the most from sponsors across the 2024 season. Atletico Goianiense and Cuiaba are estimated to receive the smallest income from sponsorship partners according to GlobalData. The technology, media & telecom sector is the most prominent with 49 deals across the Campeonato Brasileiro Serie A teams.
A detailed overview of the commercial landscape from the league's perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.