全球线上零售市场（~2028）

2024年至2028年，全球线上零售市场规模预计将以6.3%的年复合成长率成长，达到41,420亿美元。这一成长预计将受到零售商对电子商务能力（包括技术）的投资以及国际进入者的扩张的推动。

2023年，亚太地区线上零售业持续领先全球线上零售市场，占有率达 42.7%。该地区的快速扩张吸引了亚马逊和沃尔玛等知名零售商的投资。

2023年，亚马逊继续确立其在全球线上零售市场的主导地位，市场占有率从前一年的6.5%增至6.9%。

本报告调查了全球线上零售市场，并总结了市场概况、至2028年的市场预测、依通路、地区、类别划分的趋势、消费者趋势、竞争格局等。

目录

• 执行摘要
• 全球线上零售市场的主要趋势
• 到2028年全球市场规模预测
• 到2028年的业绩预测，依通路
• 到2028年的业绩预测，依地区
• 至2028年的业绩预测，依类别
• 消费者趋势
• 主要线上零售商

附录

The global online retailing report provides analysis, market forecasts, consumer insight and retailer data in the global online retail market to 2028.

The global online market is forecast to showcase a CAGR of 6.3% between 2024 to 2028, reaching sales of $4,142 billion. This growth is anticipated to be fueled by investments in e-commerce capabilities, including retailers' technological capabilities, as well as the expansion of international players.

The Asia-Pacific online retail sector continues to lead the global online market, boasting a 42.7% share in 2023. The region's swift expansion has garnered investments from prominent retailers, including Amazon and Walmart.

In 2023, Amazon continued to assert its dominance in the global online retail market, capturing a market share of 6.9%, an increase from 6.5% in the previous year.

Scope

• Future growth of the global online retail market will be driven by technological advancement
• Asia-Pacific takes the greatest regional share of the online retail sector in 2023, followed by the Americas
• Amazon dominates global online retail market, driven by its strong logistical prowess

Reasons to Buy

• Understand where the demand lies within the Global online retail market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
• Learn how continued inflationary challenges will impact the Global online market, and which players are most at threat from changing consumer habits.
• Identify the key approaches brands are taking to stand out in the Global online retail market, and how you can adapt these to fit your own business.

Table of Contents

Table of Contents

• Executive Summary
• Key Trends in the Global Online Retail Market
• Global Market Size with Forecasts to 2028
• Channel Performance to 2028
• Regional performance with Forecasts to 2028
• Category Performance with Forecasts to 2028
• Consumer Trends
• Top Online Retailers

Appendix

• Methodology, Definitions & Contacts

List of Tables

• Online Retail Market Value by Country ($ bn) 2018, 2023, 2024(f) & 2028(f) with Forecast Growth ($ bn) and CAGR (%) 2023-2028

List of Figures

• Consumer plans to order from abroad in the next three months
• Global Online Retail Market Value, 2018, 2023 & 2028(f) ($ bn) with five-year CAGR (%)
• Global Online Retail Market Value ($ bn) 2018-2028(f), Annual Growth (%), and Penetration (%)
• Global Online & Offline Retail Market Size ($ bn) and Online Penetration (%), 2018-2028(f)
• Online vs Offline Annual Growth (%), 2018-2028(f)
• Online Specialists & Other Online Retail Value ($ bn), and Online Specialist Share of Market (%), 2018-2028
• Online Specialists vs Other Online Retail Annual Growth (%), 2018-2028(f)
• Online Specialists vs Other Online Retail Annual Growth (%), 2018-2028(f)
• Channel Shares (%) within the Global Retail Market, 2023, 2024(f) & 2028(f)
• Share of Global Online Retail Market by Region (%) 2018, 2023, and 2028
• Regional Growth (%) within the Global Online Retail Market, 2018-2028
• Top 10 Global Online Retail Countries by Value ($ bn) 2018, 2023, 2024 & 2028 with Forecast Growth 2023-2028
• Top 10 Global Online Retail Countries by Value Growth (%), CAGR 2023-2028
• Category Share within the Global Online Retail Market (%), 2018, 2023 & 2028
• Category Growth (%) within the Global Online Retail Market, 2018-2028
• Category-wise Sales In The Global Online Retail Market ($ Bn) 2018, 2023, 2023 & 2026 With Forecast Growth 2023-2028
• Global Online Retail Categories By Compound Annual Growth (%) 2023-2028
• 'Which of these shopping methods have you used for your purchases over the last 12months?'
• How do you see your lifestyle evolving in the next three months for purchasing products online?
• Consumers that see themselves purchasing products more frequently online by age group in the next three months
• Opinions on online buying habits
• Top 10 Global Retailers by Online Market Share (%), and Y-o-Y Change (ppts), 2022-2023
• Top 10 Retailers in Americas by Online Market Share (%), and Y-o-Y Change (ppts), 2022-2023
• Top 10 Retailers in Europe by Online Market Share (%), and Y-o-Y Change (ppts), 2022-2023
• Top 10 Retailers in APAC by Online Market Share (%), and Y-o-Y Change (ppts), 2022-2023
• Top 10 Retailers in MEA by Online Market Share (%), and Y-o-Y Change (ppts), 2022-2023
• Amazon 2018-2023 Global Online Retail Sales ($ bn), Annual Growth and Market Share (%)
• JD.com 2018-2023 Global Online Retail Sales ($ bn), Annual Growth and Market Share (%)
• Walmart 2019-2023 Global Online Retail Sales ($ m), Annual Growth and Market Share (%)
• Alibaba 2019-2023 Global Online Retail Sales ($ m) and Annual Growth and Market Share (%)