女装的全球市场(～2028年)

儘管通货膨胀促使消费者削减非必要支出，但全球女装市场规模预计到 2023 年仍将成长 4.2%，达到 7,583 亿美元。由于女性仍然愿意投资于不断变化的时尚潮流，该类别的表现优于男装和童装。预计到 2028 年，亚太地区仍将是女装市场最大的地区，其占有率将成长 1.6 个百分点至 39.1%，五年复合年增长率高达 3.4%。 Shein 继续主导女装市场，预计 2024 年的市场占有率为 2.2%，并且由于其广泛的产品和定价而继续表现良好。

范围

• 由于主要市场的经济困境，2024 年女装市场的成长放缓。
• 儘管通膨有所缓和，但女性消费仍将保持谨慎，2024 年成长将会放缓。
• 随着消费者追求更高价值、更实惠的产品，大众市场预计将面临越来越大的压力。
• 由于选择的多样性和便利性，到 2028 年，线上渗透率将继续增长。

本报告提供全球女装市场相关调查，提供实际成果与预测的资料，及各地区和各产品范畴的销售额，主要趋势，领导品牌的市场占有率简介等资讯。

目录

摘要整理

• 全球女装市场促进因素
• 全球女装市场阻碍因素
• 全球女装市场主要趋势
• 全球女装市场促进因素
• 全球女装市场阻碍因素
• 主要趋势：新的颠覆正在改变快时尚格局
• 主要趋势：对运动休閒的持续需求推动运动服成长
• 主要趋势：品牌需要改进合身度和尺码，以便更好地服务女性购物者
• 在全球女装市场取得成功的策略
• 全球女装市场:全球市场规模(～2028年)
• 全球女装市场(2018年·2023年·2028年)
• 全球女装的市场金额(2018年～2028年)
• 全球女装市场:各产品区隔(2018年·2023年·2028年)
• 全球女装市场:价格不同定位(2018年·2023年·2028年)
• 全球服饰市场:小各部门(2018年·2023年·2028年)
• 全球女装市场:流通管道的业绩(～2028年)
• 全球女装线上市场(2018年～2028年)
• 全球女装市场，各流通管道的成长(2018年～2028年)
• 全球女装市场:流通管道各市场占有率(2018年·2023年·2028年)
• 全球女装市场:地区的业绩(2028年)
• 全球女装市场:各地区(2018年·2023年·2028年)
• 前十名的女装市场(金额)(2018年·2023年·2024年·2028年)
• 前十名的女装市场:预测不同成长(2023年～2028年)
• 消费者见解
• 谁购买女装以及他们购买什么？
• 购买的促进因素
• 刺激购买的东西
• 流行的偏好和态度
• 与永续性伦理的疑虑
• 竞争情形:市场占有率和品牌简介
• 前十名的女装品牌:市场占有率(2022年～2024年)
• 前十名品牌:胜者和败者预测
• 关注品牌:Shein
• 关注品牌:Zara
• 关注品牌:Mango
• 关注品牌:Victoria's Secret and Alo Yoga
• 值得注意的品牌
• 调查手法
• 咨询方式

This report offers an analysis of both the historic and forecast data of the global womenswear market through to 2028. It provides some analysis of the key trends along with sales and growth across different regions and product categories. It also provide the compettitve landscape withing the global womenswear market, with top brands' market shares and key brand profiles.

The global womenswear market grew by 4.2% to $758.3 billion in 2023, despite inflation prompting consumers to cut back on non-essential spending. The category outpaced menswear and childrenswear, as women remained more willing to invest in changing fashion trends. Asia-Pacific is expected to remain the largest region in the womenswear market out to 2028, with its share growing by 1.6 percentage points to 39.1%, with a robust five-year CAGR of 3.4%. Shein continues to dominate the womenswear market, with a forecast market share of 2.2% in 2024, as it kept outperforming thanks to its immense product offering and value prices.

Scope

• Growth in the womenswear market was subdued in 2024 due to economic struggles in major markets.
• Despite softening inflation, women have spent cautiously in 2024, leading to more muted growth.
• The mass market will be increasingly squeezed as polarization occurs with consumers trading up for better value for money or down for affordability.
• Online penetration will continue to grow out to 2028, thanks to the channel's superior range and convenience.

Reasons to Buy

• Gain a comprehensive view of the Global Womenswear Market to 2028
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand in the global womenswear market
• Investigate key trends within the global womenswear market
• Understand who the main competitors are in the market, complete with market shares.

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

• Global Womenswear Market Drivers
• Global Womenswear Market Inhibitors
• Key Trends in the Global Womenswear Market
• Global Womenswear Market Drivers
• Global Womenswear Market Inhibitors
• Key Trend: New disruptors change the fast fashion landscape
• Key Trend: Sustained demand for athleisure to support sportswear outperformance
• Key Trend: Brands must improve fit and sizing to better serve female shoppers
• Strategies for Success in the Global Womenswear Market
• The Global Womenswear Market: Global Market Size to 2028
• Global Womenswear Market, 2018, 2023 & 2028
• Global Womenswear Market Value, 2018-2028
• Global Womenswear Market by Product Segment, 2018, 2023 & 2028
• Global Womenswear Market by Price Positioning, 2018, 2023 & 2028
• Global Clothing Market by Subsector, 2018, 2023 & 2028
• The Global Womenswear Market: Channel Performance to 2028
• Global Womenswear Online Market, 2018-2028
• Global Womenswear Market by Channel Growth, 2018-2028
• Global Womenswear Market by Channel Share, 2018, 2023 & 2028
• The Global Womenswear Market: Regional Performance to 2028
• Global Womenswear Market by Region, 2018, 2023 & 2028
• Top 10 Womenswear Markets by Value, 2018, 2023, 2024 & 2028
• Top 10 Womenswear Markets by Forecast Growth, 2023-2028
• Consumer Insights
• Who Shops Womenswear & What They Purchase
• Purchase Drivers
• Purchase Inspirations
• Fashion Preferences & Attitudes
• Sustainability & Ethical Concerns
• Competitive Landscape: Market Shares & Brand Profiles
• Top 10 Womenswear Brands: Market Shares 2022-2024
• Top 10 Brands: Winners & Losers Outlook
• Brands in Focus: Shein
• Brands in Focus: Zara
• Brands in Focus: Mango
• Brands in Focus: Victoria's Secret and Alo Yoga
• Brands to Watch
• Methodology
• Contact Us

List of Figures

• Global Womenswear Market Value, 2018, 2023 & 2028 ($ bn) with five-year CAGR (%)
• Global Womenswear Market Value ($ bn) 2018-2028, and Annual Growth (%)
• Global Womenswear Product Segments by Value ($ bn), 2018, 2023 & 2028 (1/2)
• Share of Global Womenswear Market by Price Positioning (%), 2018, 2023 & 2028
• Share of Global Clothing Market by Subsector (%), 2018, 2023 & 2028
• Global Womenswear Online Market ($ bn) and Online Penetration (%), 2018-2028
• Online and Offline Growth (%) within the Global Womenswear Market, 2018-2028
• Channel Shares (%) within the Global Womenswear Market, 2018, 2023 & 2028
• Share of Global Womenswear Market by Region (%) 2018, 2023 & 2028
• Top 10 Global Womenswear Markets by Value ($ bn), 2018, 2023, 2024 & 2028
• Top 10 Global Womenswear Markets by Forecast CAGR (%) 2023-2028
• Womenswear shopper penetration by total and by demographic, and styles purchased by female shoppers
• Factors that influence females' clothing purchases
• What inspires female shoppers' apparel purchases
• Female shoppers' agreements with statements regarding fashion preferences and attitudes
• Female shoppers' agreements with statements regarding sustainability & ethical concerns
• Top 10 Womenswear Brands by Market Share (%), 2022, 2023 & 2024(f) with Change in Share 2023-2024 (ppts)
• Shein's Global Womenswear Market Share (%) 2019-2024
• Zara's Global Womenswear Market Share (%) 2019-2024
• Mango's Global Womenswear Market Share (%) 2019-2024