活力平衡：趋势展望分析 (2025)

活力平衡是健康与保健大趋势的一部分。

日益增长的时间压力和工作量加剧了压力。消费者意识到不平衡的生活方式会带来健康风险，因此更加关注压力和心理健康。由此，对能够恢復平衡、促进心理健康的产品和服务的需求不断增长。

本报告探讨并分析了活力平衡趋势，检视了不同人生阶段的消费者行为及其如何影响购买选择。

范围

• 日益增长的压力促使消费者寻求恢復精力、减轻压力、实现生活平衡的方法。
• 日益增强的健康意识使消费者倾向于选择天然、不含防腐剂且能带来切实健康益处的成分。
• 对工作与生活平衡的重视正在推动人们对充满活力、注重健康的产品的消费需求。

目录

• 趋势展望：活力平衡
• 趋势概览
• 趋势分析
• 内容
• 原因
• 受众
• 方法
• 经验教训及启示
• 未来展望

Vitality & Balance is under the Health & Wellness mega-trend. It explores consumer behavior through different lifestages and its impact on buying choices.

Rising time pressures and heavier workloads are increasing stress. Aware of the health risks of an unbalanced life, consumers are paying more attention to stress and emotional wellbeing. As a result, demand is growing for products and services that help people restore balance and support mental wellness.

Scope

• Rising stress is driving consumers to seek ways to restore energy and find more stress-relief solutions for a balanced life.
• With increasing health awareness, shoppers prefer natural, preservative-free ingredients that offer clear health benefits.
• A stronger focus on work-life balance is boosting demand for rejuvenating, health-focused products.

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into-or challenge-current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.

Table of Contents

Table of Contents

• TrendSights: Vitality & Balance
• Trend Snapshot
• Trend Analysis
• What?
• Why?
• Who?
• How?
• Takeaways and Implications
• What Next?