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市场调查报告书
商品编码
1979433
大趋势概览 - 永续性与伦理：趋势展望分析 (2025)TrendSights Analysis 2025: Mega-Trend Overview-Sustainability & Ethics |
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本报告是 GlobalData 趋势展望系列报告的一部分。本研究探讨了永续性和伦理性这一大趋势及其在快速消费品 (FMCG) 行业（尤其关注零售和餐饮服务业）的相关性。
永续性和伦理这一大趋势的驱动力在于消费者希望减少其购买决策对环境和社会的影响。随着越来越多的人渴望过着更环保、公平和负责任的生活，永续性和伦理在购买行为中扮演着越来越重要的角色。为此，各大品牌正致力于提升其业务营运的可持续性，并采取更积极主动的方式来履行环境和社会责任。
范围
- 符合伦理的购买行为可能着重于减少损害并提高供应链的公平性。
- 大约四分之三的消费者认为 "永续/环保" 是购买商品时 "必不可少/令人嚮往" 的因素。
- 对年轻一代来说， "永续" 意味着使用天然和有机成分。
购买原因
- 我们探索快速变化的消费品市场中的新机会和挑战，并提供对未来消费者行为的洞察。
- 辨识各领域（包括零售、餐饮服务和线上领域）中涌现的有趣新概念、产品和创意。
- 深入了解新概念和创意如何融入当前的消费趋势，或它们会带来哪些挑战。
- 为创新项目和新产品开发提供洞察和灵感。
目录
目录
- 趋势网站：永续性和伦理
- 趋势概览
- 趋势分析
- 内容
- 原因
- 参与者
- 方法
- 经验教训与启示
- 未来展望
This report is part of GlobalData's TrendSights overview series. This research explores the Sustainability & Ethics mega-trend and its relevance across the FMCG sectors with added focus on retail and Foodservice.
The Sustainability & Ethics mega-trend is being driven by consumers who want to reduce the environmental and social harm linked to their purchasing decisions. As more people aim to live in ways that are greener, fairer, and more responsible, sustainability and ethics are playing a bigger role in what they buy. In response, brands are increasingly focused on improving the sustainability of their operations and taking a more proactive approach to environmental and social responsibility.
Scope
- Ethical purchases can focus on harm reduction or improving fairness in the supply chain.
- Nearly three quarters of consumers find "sustainable/environmentally-friendly" claims to be "essential/nice-to-have" when making a purchase.
- For young generations, "sustainable" means use of natural and organic ingredients.
Reasons to Buy
- Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
- Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
- Understand how new concepts and ideas fit into - or challenge - current consumer trends.
- Gain insight and inspiration for innovation programs and new product development.
Table of Contents
Table of Contents
- TrendSights: Sustainability & Ethics
- Trend Snapshot
- Trend Analysis
- What?
- Why?
- Who?
- How?
- Takeaways and Implications
- What Next?
