全球在线药房市场 - 按产品（OTC 产品、处方药）、地区、增长潜力、竞争市场份额、全球预测，2023-2032 年

到 2032 年，全球在线药店市场预计将呈现积极迹象，因为处方药可以通过在线渠道以折扣价购买。

医生处方药的合法化也将对收入产生积极影响。 此外，越来越多的初创企业正在加剧市场领导者之间的竞争。

最重要的是，电子药店使购买药品变得更加容易，特别是对于远离传统药店的人、残疾人、老年人和工作强度大的人来说。 航运也比旅行更实惠，省钱。 在线药店提供的另一个好处是节省时间。 在线药店配送以及客户隐私和机密性可以进一步加速市场动态。 根据一项调查，96% 的美国成年人表示科技让他们更容易开处方和管理药物。

市场领先的供应商正在通过併购、合作伙伴关係、研发投资和新产品发布等战略努力来提高他们在行业中的竞争力。 例如，印度电子商务巨头 Flipkart 正在洽谈收购总部位于班加罗尔的在线药店初创公司 Pharmallama。 此次收购将使 Flipkart 能够在印度推出 Flipkart Health+。

总体而言，在线药店行业在产品和区域方面存在细分。

按产品划分，伦理药品领域预计在预计期间将显着增长。 产品可用性是促进该细分市场增长的主要因素。 此外，促进处方药销售的政策改进将在未来加速分部收益。

例如，在 2023 年，亚马逊将推出一项新的处方药计划，以固定费用为订阅者提供所需的药物。 最新举措是该集团试图将科技公司推向医疗保健领域，以吸引顾客远离药店零售商。

按地区划分，2022 年亚太在线药店行业的价值将超过 190 亿美元。 初创企业的增加和主要参与者之间的新兴竞争将推动市场渗透到印度、中国和日本等新兴经济体。 毋庸置疑，折扣和奖励等产品优势将在预计期间推动市场扩张。 此外，每个国家增加对医疗基础设施发展的投资将对该地区的增长产生积极影响。

内容

第 1 章研究方法和范围

第 2 章执行摘要

第 3 章在线药店行业洞察

• 行业格局，2018-2032 年版
• 工业生态系统分析
  • 供应商矩阵分析
  • 分销渠道分析
• 影响行业的因素
  • 司机
    • 全球互联网用户数量增加
    • 增加对基于网络和在线服务的访问
    • 我们提供优惠和折扣，以便轻鬆获取在线处方
    • 老龄化社会与慢性病流行
  • 行业潜在的风险和挑战
    • 非法在线药店数量增加
    • 假冒药品的风险
• 增长分析
  • 按产品类型
• COVID-19 影响分析
• 监管状况
  • 美国
  • 欧洲
• 在线药店的现状和未来情景
• 在线药店商业模式
• OTC 和 Rx 之间的分支点
• 波特分析
• PESTEL 分析

第 4 章竞争格局，2022 年

• 介绍
  • 沃尔玛公司
  • 沃尔格林靴子联盟
  • Optum Rx（联合健康集团公司）
• 每家公司的市场份额（2021 年）
• 竞争仪表板，2021 年
• 主要市场参与者的竞争分析
• 竞争对手定位矩阵
• 战略视角矩阵

第 5 章在线药店市场：按产品类型

• 主要细分趋势
• 场外交易产品
• 处方药

第 6 章在线药店市场：按地区

• 主要区域趋势
• 北美
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 意大利
  • 俄罗斯
  • 比利时
  • 瑞士
  • 荷兰
  • 挪威
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳大利亚
  • 韩国
  • 印度尼西亚
  • 泰国
  • 新西兰
  • 新加坡
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 哥伦比亚
  • 智利
• 中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 埃及
  • 伊朗

第七章公司简介

• Walmart Inc.
• The Kroger Co.
• Express Scripts Holdings（Cigna Corporation）
• CVS Health
• MedsEngage
• Optum Rx（UnitedHealth Group Incorporated）
• Giant Eagle, Inc.
• Walgreens Boots Alliance
• Rite Aid Corp.
• Amazon, Inc.
• Alto Pharmacy
• Capsule Corporation

E-pharmacy Market is anticipated to showcase a positive trajectory through 2032, owing to the increasing availability of prescription drugs on online channels at discounted prices. In addition, the legalization of physician-prescribed drugs will also positively influence revenue generation. Additionally, the rising number of startups has resulted in intense competition among market leaders.

Besides, e-pharmacies have made buying drugs easy, especially for people who live far from a traditional pharmacy, disabled people, the elderly, and those who work very intensively. The shipping cost is also more affordable than traveling, saving money. Another advantage offered by e-pharmacy is timesaving. Delivery through e-pharmacies and customer privacy and confidentiality can further accelerate the market dynamics. As per a study, 96% of American adults claimed that technology has made filling prescriptions and managing medications easier for them.

Key providers in the market are engaging in strategic initiatives such as mergers and acquisitions, partnerships, R&D investments, and new product launches to gain a competitive edge in the industry. For instance, Flipkart, one of the leading Indian e-commerce giants, is in advanced talks to acquire Pharmallama, a Bengaluru-based online pharmacy startup. The acquisition has enabled Flipkart to expand its e-pharmacy offering, Flipkart Health+, across the Indian subcontinent.

Overall, the e-pharmacy industry is segmented in terms of product and region.

Based on the product, the prescription medicine segment is slated to grow considerably during the estimated timeframe. Wide and easy product availability will be a major factor contributing to segment growth. Besides, improving policies to enable the sale of prescription drugs will accelerate the segment revenue in the future.

For instance, Amazon in 2023, launched a new prescription drug program offering its subscribers with medications as per their requirement for a flat fee. The latest move is the conglomerate's bid to attract customers away from retail drug stores as tech players enter the healthcare sector.

Regionally, the Asia Pacific e-pharmacy industry was valued at over USD 19 billion in 2022. An increasing number of startups coupled with budding competition among the key players in the region would prompt market penetration across developing economies including India, China, Japan, and others. Not to mention, product benefits such as discounts and offers will boost expansion during the estimated timeframe. Furthermore, the increasing investment in developing healthcare infrastructure in various countries will positively influence regional growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Industry coverage
• 1.2 Market scope & definitions
• 1.3 Base estimates & working
  • 1.3.1 Data collection
• 1.4 Forecast parameters
• 1.5 COVID-19 impact analysis at global level
• 1.6 Data validation
• 1.7 Data sources
  • 1.7.1 Primary
  • 1.7.2 Secondary
    • 1.7.2.1 Paid sources
    • 1.7.2.2 Unpaid sources

Chapter 2 Executive Summary

• 2.1 E-pharmacy industry 360 degree synopsis, 2018 - 2032
  • 2.1.1 Business trends
  • 2.1.2 Product type trends
  • 2.1.3 Regional trends

Chapter 3 E-pharmacy Industry Insights

• 3.1 Industry landscape, 2018 - 2032
• 3.2 Industry ecosystem analysis
  • 3.2.1 Vendor matrix analysis
  • 3.2.2 Distribution channel anaysis
• 3.3 Industry impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Rise in the number of internet users worldwide
    • 3.3.1.2 Increasing access to web-based and online services
    • 3.3.1.3 Lucrative offers and discounts along with easy availability of online prescription drugs
    • 3.3.1.4 Expanding geriatric population base coupled with growing prevalence of chronic disorders
  • 3.3.2 Industry pitfalls & challenges
    • 3.3.2.1 Increasing number of illegal online pharmacies
    • 3.3.2.2 Risk of counterfeit drugs
• 3.4 Growth potential analysis
  • 3.4.1 By product type
• 3.5 COVID-19 impact analysis
• 3.6 Regulatory landscape
  • 3.6.1 U.S.
  • 3.6.2 Europe
• 3.7 Current and future scenario of online pharmacies
• 3.8 E-pharmacy market script volume, by payer mix, 2018-2032
• 3.9 E-pharmacy business models
• 3.10 Bifurcation between OTC and Rx
• 3.11 Porter's analysis
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

• 4.1 Introduction
  • 4.1.1 Walmart Inc
  • 4.1.2 Walgreens Boots Alliance
  • 4.1.3 Optum Rx (UnitedHealth Group Incorporated)
• 4.2 Company market share, 2021
• 4.3 Competitive dashboard, 2021
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategic outlook matrix

Chapter 5 E-pharmacy Market, By Product Type

• 5.1 Key segment trends
• 5.2 OTC products
  • 5.2.1 Market estimates and forecast, 2018 - 2032 (USD Million)
• 5.3 Prescription medicine
  • 5.3.1 Market estimates and forecast, 2018 - 2032 (USD Million)

Chapter 6 E-pharmacy Market Market, By Region

• 6.1 Key regional trends
• 6.2 North America
  • 6.2.1 U.S.
  • 6.2.2 Canada
• 6.3 Europe
  • 6.3.1 Germany
  • 6.3.2 UK
  • 6.3.3 France
  • 6.3.4 Spain
  • 6.3.5 Italy
  • 6.3.6 Russia
  • 6.3.7 Belgium
  • 6.3.8 Switzerland
  • 6.3.9 Netherlands
  • 6.3.10 Norway
• 6.4 Asia Pacific
  • 6.4.1 China
  • 6.4.2 Japan
  • 6.4.3 India
  • 6.4.4 Australia
  • 6.4.5 South Korea
  • 6.4.6 Indonesia
  • 6.4.7 Thailand
  • 6.4.8 New Zealand
  • 6.4.9 Singapore
• 6.5 Latin America
  • 6.5.1 Brazil
  • 6.5.2 Mexico
  • 6.5.3 Argentina
  • 6.5.4 Colombia
  • 6.5.5 Chile
• 6.6 Middle East & Africa
  • 6.6.1 South Africa
  • 6.6.2 Saudi Arabia
  • 6.6.3 UAE
  • 6.6.4 Egypt
  • 6.6.5 Iran

Chapter 7 Company Profiles

• 7.1 Walmart Inc.
• 7.2 The Kroger Co.
• 7.3 Express Scripts Holdings (Cigna Corporation)
• 7.4 CVS Health
• 7.5 MedsEngage
• 7.6 Optum Rx (UnitedHealth Group Incorporated)
• 7.7 Giant Eagle, Inc.
• 7.8 Walgreens Boots Alliance
• 7.9 Rite Aid Corp.
• 7.10 Amazon, Inc.
• 7.11 Alto Pharmacy
• 7.12 Capsule Corporation

Data Tables

• TABLE 1. Product mapping
• TABLE 2. Market revenue, by product (2022)
• TABLE 3. Market share, by region (2022)
• TABLE 4. Global e-pharmacy market size, 2018 - 2024 (USD Million)
• TABLE 5. Global e-pharmacy market size, 2025 - 2032 (USD Million)
• TABLE 6. Global e-pharmacy market size, by product type, 2018 - 2024 (USD Million)
• TABLE 7. Global e-pharmacy market size, by product type, 2025 - 2032 (USD Million)
• TABLE 8. Global e-pharmacy market size, by region, 2018 - 2024 (USD Million)
• TABLE 9. Global e-pharmacy market size, by region, 2025 - 2032 (USD Million)
• TABLE 10. Industry impact forces
• TABLE 11. Competitive benchmarking of major market players
• TABLE 12. Competitive positioning matrix: Classification criteria
• TABLE 13. Strategic outlook matrix: Classification criteria
• TABLE 14. OTC products market size, 2018 - 2024 (USD Million)
• TABLE 15. OTC products market size, 2025 - 2032 (USD Million)
• TABLE 16. Prescription medicine market size, 2018 - 2024 (USD Million)
• TABLE 17. Prescription medicine market size, 2025 - 2032 (USD Million)
• TABLE 18. North America e-pharmacy market size, by country, 2018 - 2024, (USD Million)
• TABLE 19. North America e-pharmacy market size, by country, 2025 - 2032, (USD Million)
• TABLE 20. North America e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 21. North America e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 22. U.S. e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 23. U.S. e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 24. Canada e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 25. Canada e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 26. Europe e-pharmacy market size, by country, 2018 - 2024, (USD Million)
• TABLE 27. Europe e-pharmacy market size, by country, 2025 - 2032, (USD Million)
• TABLE 28. Europe e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 29. Europe e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 30. Germany e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 31. Germany e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 32. UK e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 33. UK e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 34. France e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 35. France e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 36. Spain e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 37. Spain e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 38. Italy e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 39. Italy e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 40. Belgium e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 41. Belgium e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 42. Switzerland e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 43. Switzerland e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 44. Norway e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 45. Norway e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 46. Netherlands e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 47. Netherlands e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 48. Asia Pacific e-pharmacy market size, by country, 2018 - 2024, (USD Million)
• TABLE 49. Asia Pacific e-pharmacy market size, by country, 2025 - 2032, (USD Million)
• TABLE 50. Asia Pacific e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 51. Asia Pacific e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 52. China e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 53. China e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 54. Japan e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 55. Japan e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 56. India e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 57. India e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 58. Australia e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 59. Australia e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 60. South Korea e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 61. South Korea e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 62. Indonesia e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 63. Indonesia e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 64. Thailand e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 65. Thailand e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 66. New Zealand e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 67. New Zealand e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 68. Singapore e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 69. Singapore e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 70. Latin America e-pharmacy market size, by country, 2018 - 2024, (USD Million)
• TABLE 71. Latin America e-pharmacy market size, by country, 2025 - 2032, (USD Million)
• TABLE 72. Brazil e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 73. Brazil e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 74. Mexico e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 75. Mexico e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 76. Argentina e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 77. Argentina e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 78. Colombia e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 79. Colombia e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 80. Chile e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 81. Chile e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 82. Middle East & Africa e-pharmacy market size, by country, 2018 - 2024, (USD Million)
• TABLE 83. Middle East & Africa e-pharmacy market size, by country, 2025 - 2032, (USD Million)
• TABLE 84. Middle East & Africa e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 85. Middle East & Africa e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 86. South Africa e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 87. South Africa e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 88. Saudi Arabia e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 89. Saudi Arabia e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 90. UAE e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 91. UAE e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 92. Egypt e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 93. Egypt e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 94. Iran e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 95. Iran e-pharmacy market size, by product type, 2025 - 2032, (USD Million)

Charts & Figures

• FIG. 1 GMI report coverage: Critical research elements
• FIG. 2 Industry segmentation
• FIG. 3 Top-down approach
• FIG. 4 Market estimation and forecast methodology
• FIG. 5 Market forecasting methodology
• FIG. 6 Breakdown of primary participants
• FIG. 7 E-pharmacy industry 360? synopsis, 2018 - 2032
• FIG. 8 Industry landscape, 2018 - 2032 (USD Million)
• FIG. 9 Growth potential analysis, by product type
• FIG. 10 Porter's analysis
• FIG. 11 PESTEL analysis
• FIG. 12 Competitive dashboard, 2021
• FIG. 13 Competitive analysis of major market players
• FIG. 14 Competitive positioning matrix
• FIG. 15 Strategic outlook matrix