市场调查报告书
商品编码
1395047
豪华露营市场规模-按住宿类型(小屋和吊舱、帐篷、蒙古包、树屋、气流房)、年龄组(18-35、36-50、51-65、65岁以上)、应用(家庭旅行、情侣度假、单人旅行) 、健康静修)和全球预测,2023-2032Glamping Market Size-By Accommodation Type (Cabins and pods, Tents, Yurts, Treehouses, Airstreams), Age Group (18-35, 36-50, 51-65, Above 65), Application (Family travel, Couples getaways, Solo travel, Wellness retreats) & Global Forecast, 2023-2032 |
由于对独特旅行体验的需求不断增长、对可持续和以自然为中心的旅游业的日益关注以及对豪华露营的日益偏好,预计豪华露营市场在 2023 年至 2032 年间将大幅增长 8% 以上。
美国运通公司在 2023 年进行的一项调查显示,85% 的受访者表示打算进行两次或两次以上休閒旅行。 78% 的人同意他们将休閒旅行作为预算规划的重要方面。此外,74% 的受访者强调打造满足其期望而非成本的旅行体验的重要性。
现代旅行者追求的不仅是传统的住宿,他们渴望独特而真实的体验。豪华露营透过在不影响舒适度的情况下提供与大自然重新连结的机会来满足这一需求。此外,随着永续发展成为旅游业的焦点,豪华露营作为传统住宿的环保替代品脱颖而出,融入了绿色实践并最大限度地减少对环境的影响。
整个豪华露营行业根据住宿类型、应用和地区进行划分。
帐篷市场预计在 2023 年至 2032 年期间实现巨大成长。这种住宿类型融合了奢华和户外沉浸感,以及在星空下入眠的独特体验,同时享受设备齐全的空间的舒适感,这是一个关键的驱动力。这些帐篷可满足各种旅客的需求,从寻求冒险的旅客到寻求更轻鬆、豪华的露营体验的旅客。
由于浪漫度假越来越受欢迎,情侣度假细分市场预计在 2032 年为市场带来可观的收入。豪华露营为想要逃离日常生活的喧嚣并沉浸在宁静浪漫的户外环境中的情侣提供了理想的场所。从私人帐篷休息处到风景如画的舒适小屋,豪华露营住宿可满足寻求体验式亲密度假体验的情侣的需求。
由于该地区景观多样,从茂密的森林到令人惊嘆的沙漠,为豪华露营体验提供了理想的画布,预计北美豪华露营市场在研究期间将显着增长。完善的旅游基础设施、户外探险文化以及独特旅游体验日益增长的吸引力正在为北美地区的行业参与者创造利润丰厚的机会。
The glamping market is expected to witness substantial gains over 8% between 2023 and 2032, driven by the rising demand for unique travel experiences, an increased focus on sustainable & nature-centric tourism, and a growing preference for luxury camping.
According to a survey conducted by America Express in 2023, 85% of respondents express intentions to embark on two or more leisure trips. The 78% agree that they prioritize leisure travel as an important aspect in budget planning. Additionally, 74% emphasize the significance of crafting a travel experience that fulfils their expectations over the cost.
The modern travellers seek more than traditional accommodations, they yearn for unique and authentic experiences. Glamping caters to this demand by providing an opportunity to reconnect with nature without compromising on comfort. Additionally, as sustainability becomes a focal point in the tourism sector, glamping stands out as an eco-friendly alternative to traditional lodging, incorporating green practices and minimizing environmental impact.
The overall glamping industry is divided as per accommodation type, application, and region.
The tent segment is poised to witness tremendous gains over 2023-2032. A blend of luxury and outdoor immersion provided by this accommodation type, alongside a unique experience of sleeping under the stars while enjoying the comforts of a well-appointed space is a key driver. The tents cater to a diverse range of travellers, from adventure seekers to those looking for a more relaxed and luxurious camping experience.
The couples getaway segment is poised to generate notable revenues for the market by 2032, attributed to the increasing popularity of a romantic getaway. Glamping provides an ideal setting for couples looking to escape the hustle-bustle of everyday life and immerse themselves in a serene and romantic outdoor environment. From private tented retreats to cozy cabins nestled in picturesque landscapes, glamping accommodations cater to couples seeking a experiential and intimate escape.
North America glamping market is anticipated to register significant growth during the study period, on account of the region's diverse landscapes, from lush forests to breathtaking deserts, providing an ideal canvas for glamping experiences. The well-established travel infrastructure, a culture of outdoor exploration, and the growing appeal of unique travel experiences are creating lucrative opportunities for the industry players in the NA region.