市场调查报告书
商品编码
1399624
成人尿布市场规模 - 按产品类型、按类别、按尺寸、按材料、按包装数量、按消费者群体、按配销通路、2023 - 2032 年全球预测Adult Diapers Market Size - By Product Type, By Category, By Size, By Material, By Packaging Quantity, By Consumer Group, By Distribution Channel, Global Forecast 2023 - 2032 |
在尿布设计、材料和技术不断进步的推动下,2023 年至 2032 年成人尿布市场规模预计将以超过 6.8% 的CAGR成长。持续的发展,例如谨慎的套穿内衣款式、吸湿排汗面料和增强吸收性技术,有助于满足寻求舒适和便利的消费者不断变化的偏好。设计创新在减少与成人尿布相关的耻辱方面也发挥着关键作用,使它们更加用户友好且更容易被社会接受。
此外,製造商越来越关注并投资开发有效的解决方案来满足不断变化的消费者需求,这将进一步加速产业扩张。例如,2023 年10 月,Suzano 投资近1 亿美元新建一座绒毛工厂,以满足全球对婴儿和成人尿布、女性卫生用品和宠物垫等吸收性个人卫生产品不断增长的需求,同时实现永续发展目标。
成人纸尿裤产业分为产品类型、类别、尺寸、材料、包装数量、消费群体、配销通路和地区。
根据产品类型,预计 2023 年至 2032 年套穿内衣的市占率复合CAGR为 6.4%。该细分市场的成长归因于对易于穿着、有弹性且合身的产品的需求不断增长,这些产品为用户提供正常和独立的感觉。此外,套穿式内衣成人尿布所提供的便利性和可自由选择性,使得其在经常活动和活动的尿失禁患者中越来越受到青睐。
从消费群体来看,女性市场的成人纸尿裤行业预计在 2023 年至 2032 年间将实现 7% 的增长率。这是由于女性对健康问题的意识不断增强以及人口老龄化迅速扩大所推动的。怀孕、分娩和更年期等因素会导致失禁,进一步扩大了消费者群体。此外,社会向打破失禁相关耻辱的转变将推动女性对成人尿布的接受度更高。
从地区来看,由于人口迅速老化、人们对失禁问题的认识不断提高以及医疗保健基础设施的改善,亚太地区成人纸尿裤市场预计到 2032 年将增长 7.4%。此外,政府为满足老年人需求而采取的不断倡议,以及针对不同喜好定制的各种产品的可用性的提高,将扩大该地区的市场前景。例如,2023年5月,印度纸尿裤巨头Nobel Hygiene Pvt Ltd的旗舰品牌Friends推出了专为患有轻度失禁的年轻消费者设计的纤薄一次性吸水内裤。
Adult Diapers Market size is projected to expand at over 6.8% CAGR from 2023-2032 propelled by the rising advancements in diaper designs, materials, and technology. The ongoing developments, such as discreet pull-on underwear styles, moisture-wicking fabrics, and enhanced absorbency technologies are helping to address the evolving preferences of consumers seeking comfort and convenience. Design innovations are also playing a pivotal role in reducing the stigma associated with adult diapers, making them more user-friendly and socially acceptable.
Moreover, the rising focus and investments led by manufacturers for the development of effective solutions to respond to the evolving consumer needs will further accelerate the industry expansion. For instance, in October 2023, Suzano invested nearly $100 million in a new fluff pulp factory to address the expanding global demand for absorbent, personal hygiene products, such as infant and adult diapers, feminine hygiene, and pet pads whilst meeting the sustainability goals.
The adult diapers industry is segmented into product type, category, size, material, packaging quantity, consumer group, distribution channel, and region.
Based on product type, the market share from the pull-on underwear is anticipated to witness 6.4% CAGR from 2023-2032. The segment growth is attributed to the rising demand for easy-to-wear, elasticized, and form-fitting products for providing a sense of normalcy and independence to users. Moreover, the convenience and discretion offered by pull-on underwear adult diapers is contributing to their rising preference among active and mobile individuals experiencing incontinence.
As per consumer group, the adult diapers industry from the female segment is expected to depict a 7% growth rate between 2023 and 2032. This is driven by the growing awareness of health issues among women along with the rapidly expanding aging population. Factors, such as pregnancy, childbirth, and menopause are contributing to incontinence, further extending the consumer base. Additionally, the societal shifts towards breaking stigmas associated with incontinence will push the higher acceptance of adult diapers among women.
Regionally, the Asia Pacific adult diapers market is poised to exhibit a 7.4% rate through 2032 attributed to the rapidly aging population, increasing awareness about incontinence issues, and improvements in healthcare infrastructure. Additionally, the rising government initiatives for addressing the needs of the elderly along with the higher availability of a diverse range of products tailored to different preferences will augment the regional market outlook. For instance, in May 2023, Friends, the flagship brand of Indian diapering behemoth Nobel Hygiene Pvt Ltd, introduced slim disposable absorbent underpants specifically designed for younger consumers suffering from light incontinence.