市场调查报告书
商品编码
1402357
梅斯卡尔市场规模 - 按产品类型、浓度、配销通路、包装类型和预测,2023 年 - 2032 年Mezcal Market Size - By Product Type, Concentration, Distribution Channel, Packaging Type & Forecast, 2023 - 2032 |
由于鸡尾酒文化在全球范围内的日益普及,预计 2023 年至 2032 年梅斯卡尔市场规模将以 14.5% 的CAGR扩大。
全球调酒趋势的兴起将推动调酒师和消费者对梅斯卡尔酒的需求,因为它具有复杂的口味、烟熏味以及调製独特鸡尾酒的多功能性。鑑于其独特的特点,梅斯卡尔酒提供了一个发挥创造力的平台,从而越来越受到有创造力的调酒师的青睐。饮酒偏好的演变,加上对独特风味体验的强烈渴望,正在促使产业参与者为消费者创造独特的产品,推动产业扩张。例如,2023 年 7 月,Mala Mia Mezcal 进入烈酒行业,推出了四种以酿造梅斯卡尔酒所用龙舌兰品种命名的变体。
整个产业分为产品类型、集中度、包装类型、配销通路和地区。
根据产品类型,雷波萨多梅斯卡尔市场预计在 2023 年至 2032 年间将以 14.8% 的CAGR获得显着增长。雷波萨多梅斯卡尔酒在橡木桶中陈酿一段规定的时间,与年轻的同类酒相比,可提供细緻入微的风味特征和更顺滑的余味。对优质和手工烈酒的需求不断增长,以及人们对 reposado mezcal 独特特性的认识不断增强,也将有助于提高产品接受度。
在配销通路方面,线上零售领域的梅斯卡尔市场预计将录得可观的销售额,并在 2023 年至 2032 年期间以 14.1% 的CAGR扩张。梅斯卡尔酒带给全世界的消费者。线上平台还提供各种梅斯卡尔品牌和变种,使爱好者能够轻鬆探索和购买独特的选择。此外,消费者转向数位市场将进一步推动该细分市场的成长。
从地区来看,受消费者对正宗和多样化烈酒兴趣激增的推动,2023年至2032年欧洲梅斯卡尔市场预计将呈现14.5%的成长率。探索传统和文化丰富的饮料的趋势正在推动梅斯卡尔酒在欧洲国家的流行。此外,不断发展的鸡尾酒文化和对手工烈酒的强烈偏好为一些行业参与者提供了潜在的成长机会,支持了区域市场的成长。例如,2023 年 7 月,Nucano Mezcal 与 Anker 阿姆斯特丹烈酒公司合作,推出了 Barril Nucano Mezcal 和 Arroqueo Nucano Mezcal,扩大了其在欧洲的影响力。
Mezcal Market size is projected to expand at 14.5% CAGR from 2023 to 2032 attributed to the surging popularity of the cocktail culture worldwide.
The rising global trend of mixology is set to boost the demand for mezcal amongst bartenders and consumers due to its complex flavors, smokiness, and versatility in crafting unique cocktails. Given its distinctive characteristics, mezcal provides a platform for creativity, leading to the growing preference for inventive mixologists. This evolution in drinking preferences coupled with the strong desire for unique flavor experiences is spurring industry participants to create distinctive products for consumers, propelling the industry expansion. For instance, in July 2023, Mala Mia Mezcal entered the spirits business with the launch of four variations named based on the agave species used in making the mezcal.
The overall industry is segmented into product type, concentration, packaging type, distribution channel, and region.
Based on product type, the reposado mezcal market is estimated to gain significant traction at 14.8% CAGR between 2023 and 2032. Reposado mezcal is aged in oak barrels for a defined period to give a nuanced flavor profile and smoother finish compared to its younger counterparts. The rising demand for premium and artisanal spirits along with the growing awareness about the unique characteristics of reposado mezcal will also contribute to the increasing product acceptance.
In terms of distribution channel, the mezcal market from the online retail segment is anticipated to record considerable sales and expand at 14.1% CAGR from 2023 to 2032. The ease of online purchasing, coupled with the burgeoning e-commerce landscape is expanding the accessibility of mezcal to consumers worldwide. Online platforms also offer a diverse array of mezcal brands and variants, enabling enthusiasts to explore and purchase unique options conveniently. Moreover, the consumer shift towards digital marketplace will further propel the segment growth.
Regionally, the Europe mezcal market is set to exhibit a 14.5% growth rate from 2023-2032, driven by the surge in consumer interest in authentic and diverse spirits. The trend towards exploration of traditional and culturally rich drinks is fueling the popularity of mezcal in European countries. Furthermore, the growing cocktail culture and the strong preference for handcrafted spirits is providing potential growth opportunities to several industry players, supporting the regional market growth. For instance, in July 2023, Nucano Mezcal partnered with Anker Amsterdam Spirits to broaden its reach in Europe with the launch of Barril Nucano Mezcal and Arroqueo Nucano Mezcal.