市场调查报告书
商品编码
1433954
视讯切换器市场规模 - 按产品类型、最终用户和预测,2024 年 - 2032 年Video Switcher Market Size - By Product Type, End User & Forecast, 2024 - 2032 |
在盛行的远距工作趋势的推动下,视讯切换器市场规模从 2024 年到 2032 年将以超过 6% 的CAGR成长。最近,随着组织越来越多地采用分散式工作模式,对先进视讯切换器技术的需求显着激增。远距工作需要高效的视讯製作和直播功能,迫使企业投资多功能切换器以支援虚拟协作、演示和远端活动。
视讯切换器在实现无缝转换、内容整合和即时通讯方面发挥着至关重要的作用,以满足远端团队不断变化的需求。此外,主要市场参与者正在推出专为无缝虚拟通讯而客製化的具有增强功能的新一代切换器,进一步加速了产业扩张。例如,2023 年3 月,Panasonic Connect Co., Ltd. 开发了AV-HSW10,这是一款新型IP 相容小型直播切换台,可方便、高清地传输大学讲座、企业网路研讨会和其他各种现场活动。
整个产业分为产品类型、最终用户和地区。
根据产品类型,混合视讯切换器市场将在 2023 年获得显着成长,预计到 2032 年将显着成长。混合切换器结合了传统基频和基于 IP 的技术,代表了视讯製作的关键演变。这些切换器提供多功能性并与不断发展的广播基础设施无缝集成,使广播公司能够逐渐过渡到 IP 工作流程。此外,IP 技术的日益普及以及对灵活、面向未来的解决方案日益增长的需求将推动该细分市场的成长。
就最终用户而言,由于数位平台推动全球对新闻内容的需求不断增长以及满足现代新闻编辑室的要求,预计新闻製作领域的视讯切换器市场在 2024 年至 2032 年间将出现高需求。随着媒体和广播技术的不断发展,多家新闻製作企业正在投资先进的视讯切换解决方案,以实现无缝直播。高效能视讯切换器增强了製作工作流程,实现动态内容演示、即时转换和即时编辑,进一步促进该细分市场的成长。
从地区来看,在该地区蓬勃发展的媒体和娱乐产业的推动下,亚太地区视讯切换器产业预计到 2032 年将呈现强劲成长。此外,随着不同平台对高品质视讯内容的需求不断增长,亚太地区的广播公司和内容创作者正在投资先进的视讯切换器技术。此外,数位广播、直播和虚拟製作的快速采用正在促使一些行业参与者开发先进的视讯切换器,进一步增强产业前景。例如,2023年4月,中国新公司Cinetreak推出了第二款独立视讯切换台Cinelive C1,配备方便的5.5吋液晶萤幕和功能,如直播、节目输出外部录製、色度键控、和远端控制。
Video Switcher Market size is poised to expand at over 6% CAGR from 2024 to 2032 driven by the prevailing remote working trends. Of late, with organizations increasingly adopting decentralized work models, the demand for advanced video switcher technologies, is significantly surging. Remote working necessitates efficient video production and live streaming capabilities, compelling businesses to invest in versatile switchers to support virtual collaboration, presentations, and remote events.
Video switchers are playing a crucial role for enabling seamless transitions, content integration, and real-time communication for catering to the evolving needs of remote teams. Moreover, major market players are introducing new-generation switchers tailored for seamless virtual communication with enhanced features, further accelerating the industry expansion. For instance, in March 2023, Panasonic Connect Co., Ltd. developed the AV-HSW10, a new IP-compatible small live switcher for convenient, high-definition streaming of university lectures, corporate webinars, and other various live events.
The overall industry is segmented into product type, end-user, and region.
Based on product type, the hybrid video switchers market gained significant traction in 2023 and is expected to depict notable growth through 2032. Hybrid switchers, incorporating both traditional baseband and IP-based technologies, represent a pivotal evolution in video production. These switchers offer versatility and seamless integration with evolving broadcast infrastructures to enable broadcasters to transition gradually to IP workflows. Additionally, the increasing adoption of IP technologies and the growing need for flexible, future-proof solutions will fuel the segment growth.
In terms of end user, the video switcher market from the news production segment is projected to witness high demand between 2024 and 2032 owing to the rising global demand for news content fueled by digital platforms and the need to meet the requirements of modern newsrooms. With the continuous evolution of media and broadcasting technologies, several news production businesses are investing in advanced video-switching solutions for seamless live broadcasts. High-performance video switchers enhance the production workflow for enabling dynamic content presentation, live transitions, and real-time editing, further contributing to the segment growth.
Regionally, the Asia Pacific video switcher industry is set to exhibit robust growth through 2032 fueled by the burgeoning media and entertainment sector in the region. Additionally, with increasing demand for high-quality video content across diverse platforms, broadcasters and content creators in Asia Pacific are investing in advanced video switcher technologies. Moreover, the rapid adoption of digital broadcasting, live streaming, and virtual production is spurring several industry participants to develop advanced video switchers, further augmenting the industry outlook. For instance, in April 2023, Cinetreak, a new Chinese firm, launched its second standalone video switcher, the Cinelive C1, featuring convenient 5.5"LCD screen and functions, such as live streaming, external recording of the program output, chroma-keying, and remote control.