家用香水市场 - 依产品类型、类别、配销通路预测 2024 - 2032 年

Home Fragrance Market - By Product Type, By Category, By Distribution Channel Forecast 2024 - 2032

出版日期: 2024年02月23日 | 出版商:

Global Market Insights Inc. | 英文 387 Pages | 商品交期: 2-3个工作天内

价格

简介目录

由于创新产品供应和消费者支出不断成长，2024 年至 2032 年间，全球家用香水市场规模将以 5.5% 的CAGR成长。随着公司推出新的、迷人的香味，消费者会被吸引投资创造诱人的环境。随着全球可支配收入的增加，消费者更愿意沉迷于家用香水等奢侈品和生活风格产品。创新产品和消费者消费意愿的结合将推动家用香氛产业的大幅扩张，满足不同的喜好和生活方式。

例如，2024 年 1 月，Slatkin 在 Dollar General 推出了一款清新的家居香水系列，具有诱人的香味，如香草纸杯蛋糕、桉树薄荷、清新的棉花天空、茉莉花、脆苹果和芒果酸橙。

家用香熏产业根据产品类型、类别、配销通路和地区而分散。

由于其便利性和多功能性，到 2032 年，喷雾剂市场将显着成长。喷雾剂提供快速、轻鬆的方式，以各种香味来刷新生活空间，吸引现代消费者忙碌的生活方式。喷雾剂有多种香味可供选择，从花香到柑橘香和木质香，可满足不同的喜好。它们简单的应用和立竿见影的效果使它们成为那些寻求即时有效的方法来创建诱人环境的人的首选。

2024年至2032年，线下配销通路的家用香水市场份额将大幅扩大。这种亲身实践的互动使客户能够做出明智的决定并增强对他们购买的产品的信任。此外，线下零售商通常提供多种香水选择，迎合不同的喜好，并巩固其作为家居香水行业许多人追捧选择的地位。

由于人口不断增长、可支配收入增加以及对芳香产品的文化亲和力，亚太地区家用香水市场份额将在 2024 年至 2032 年间实现显着的复合CAGR。随着亚太地区的消费者寻求在家中创造温馨、舒缓的环境，对家用香水的需求不断增长。随着全球品牌针对该地区提供量身定制的产品，亚太地区庞大的消费者基础和多样化的偏好将使其成为市场成长的关键贡献者。

主要动向：按地区
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
MEA
- 沙乌地阿拉伯
- 阿联酋
- 南非
- MEA 的其余部分

第 9 章：公司简介

Blyth Inc.
Candle-lite Company
Colgate-Palmolive Company
Henkel AG & Co. KGaA
Illume
Johnson & Johnson
L Brands
Lampe Berger
Nest Fragrances
Newell Brands
P&G Prestige
Reckitt Benckiser Group plc
Revlon, Inc.
S.C. Johnson & Son, Inc
The Estee Lauder Companies Inc.

简介目录

Product Code: 8231

Global Home Fragrance Market size will grow at a 5.5% CAGR between 2024 and 2032, owing to innovative product offerings and rising consumer spending. As companies introduce new and captivating scents, consumers are enticed to invest in creating inviting environments. With increased disposable incomes worldwide, consumers are more willing to indulge in luxury and lifestyle products like home fragrances. This combination of innovative offerings and consumer willingness to spend will drive significant expansion in the home fragrance industry, catering to a diverse range of preferences and lifestyles.

For instance, in January 2024, Slatkin unveiled a fresh home fragrance collection at Dollar General, featuring enticing scents like very vanilla cupcake, eucalyptus mint, fresh cotton skies, jasmine blossom, crisp apple, and mango key lime.

The home fragrance industry is fragmented based on product type, category, distribution channel, and region.

The sprays segment will record a notable rise by 2032 due to their convenience and versatility. Sprays offer quick and effortless ways to refresh living spaces with various scents, appealing to modern consumers' busy lifestyles. With a wide range of fragrances available, from floral to citrus and woody notes, sprays cater to diverse preferences. Their easy application and immediate impact make them a preferred choice for those seeking instant and effective ways to create inviting environments.

The home fragrance market share from the offline distribution channel segment will expand substantially from 2024 to 2032. Despite the rise of online shopping, many consumers still prefer the sensory experience of physically browsing and testing fragrances in brick-and-mortar stores. This hands-on interaction allows customers to make informed decisions and fosters trust in the products they purchase. Additionally, offline retailers often offer a wide range of fragrance options, catering to diverse preferences and solidifying their position as a sought-after choice for many in the home fragrance industry.

Asia Pacific home fragrance market share will capture a noteworthy CAGR between 2024 and 2032, driven by a growing population with increasing disposable incomes and a cultural affinity for aromatic products. As consumers in Asia Pacific seek to create inviting and soothing environments in their homes, the demand for home fragrances rises. With global brands targeting this region with tailored offerings, Asia Pacific's substantial consumer base and diverse preferences will make it a pivotal contributor to the market's growth.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameter
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360 degree synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Raw material analysis
3.3 Regulatory landscape
3.4 Industry impact forces
- 3.4.1 Growth drivers
- 3.4.2 Industry pitfalls & challenges
3.5 Growth potential analysis
3.6 Porter's analysis
- 3.6.1 Supplier power
- 3.6.2 Buyer power
- 3.6.3 Threat of new entrants
- 3.6.4 Threat of substitutes
- 3.6.5 Industry rivalry
3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type (USD Billion) (Million Units)

5.1 Key trends
5.2 Scented candles
5.3 Sprays
5.4 Scented wax tablets
5.5 Essence oil
5.6 Incense sticks
5.7 Other (diffuser, scented cotton sack)

Chapter 6 Market Estimates & Forecast, By Category (USD Billion) (Million Units)

6.1 Key trends
6.2 Mass
6.3 Premium

Chapter 7 Market Estimates & Forecast, By Distribution Channel (USD Billion) (Million Units)

7.1 Key trends
7.2 Online
- 7.2.1 E-commerce sites
- 7.2.2 Company websites
7.3 Offline
- 7.3.1 Specialty stores
- 7.3.2 Mega retail stores
- 7.3.3 Others (departmental stores, individual stores)

Chapter 8 Market Estimates & Forecast, By Region (USD Billion) (Million Units)

8.1 Key trends, by region
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Australia
- 8.4.6 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
- 8.5.4 Rest of Latin America
8.6 MEA
- 8.6.1 Saudi Arabia
- 8.6.2 UAE
- 8.6.3 South Africa
- 8.6.4 Rest of MEA