羽绒外套市场规模-按材料（鸭绒、鹅绒、合成羽绒）、按消费群体（男士、女士、儿童）、按价格范围（预算、中檔、高端）、按配销通路（线上、线下） ，按地区和预测，2024 - 2032

在对轻盈、保暖和耐用外套的需求不断增长的推动下，羽绒服市场规模预计从 2024 年到 2032 年复合年增长率将超过 6.2%。羽绒外套内填充柔软且保暖的鸭或鹅羽毛，具有卓越的保暖重量比，使其成为寒冷天气条件下的理想选择。製造技术和材料的不断进步导致羽绒外套的开发具有增强的功能，例如防水性、透气性和可折迭性。

消费者越来越意识到他们的购买决定对环境和道德的影响，并正在寻找符合动物福利标准和环境永续性的负责任来源的羽绒外套。各种价位和分销管道（包括线上零售平台和专业户外商店）的羽绒外套供应量不断增加，以提高消费者的可及性和可负担性，这进一步推动了市场成长。

羽绒外套产业按材料、消费群体、价格范围、配销通路和地区进行细分。

根据材料，羽绒外套市场中的鹅绒部分在预测期内将达到 6.3% 的成长率。由于其卓越的保暖重量比和卓越的保暖性能，鹅羽绒外套非常适合优质羽绒外套。鹅绒还具有较高的蓬鬆度，显示羽绒簇的蓬鬆度和压缩性，这进一步增强了夹克的隔热能力。

在配销通路方面，在消费者参与和体验式购物的支持下，预计2024年至2032年羽绒外套市场的线下部分将实现5.9%的成长率。线上零售通路提供便利性和可近性，而户外专卖店和百货公司等线下商店则创造了身临其境的购物体验，消费者可以触摸、感受和试穿不同款式和尺寸的羽绒外套。

到 2032 年，亚太地区羽绒外套市场产业规模将以 6.2% 的复合年增长率大幅成长，原因是气候多样化，日本、韩国和中国等国家的冬季寒冷。滑雪、健行和登山等户外休閒活动的日益普及，促使消费者越来越多地采用羽绒外套。可支配收入水准的上升和城市人口生活方式的改变将进一步刺激该地区对优质羽绒服的需求。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 人们对环保产品的认识不断增强
    • 户外活动越来越受欢迎
    • 时尚潮流不断增加
  • 产业陷阱与挑战
    • 廉价替代品的可用性
    • 季节性需求
• 成长潜力分析
• 消费者购买行为
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：估计与预测：按材料 2018 - 2032 年，

• 主要趋势
• 鸭绒
• 鹅绒
• 合成羽绒

第 6 章：估计与预测：按消费者群体 2018 - 2032 年，

• 主要趋势
• 男士
• 女性
• 孩子们

第 7 章：估计与预测：依价格范围 2018 - 2032，

• 主要趋势
• 低的
• 中等的
• 高的

第 8 章：估计与预测：按配销通路2018 - 2032 年

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 大型超市/超市
  • 百货公司
  • 其他（个体店等）

第 9 章：估计与预测：按地区 2018 - 2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非
  • MEA 的其余部分

第 10 章：公司简介

• The North Face
• Canada Goose Holdings Inc.
• Patagonia, Inc.
• Arc'teryx Equipment, Inc.
• Columbia Sportswear Company
• Marmot Mountain, LLC
• Mountain Hardwear, Inc.
• Eddie Bauer LLC
• Outdoor Research
• Rab Equipment Ltd.
• Mammut Sports Group AG
• Helly Hansen
• Jack Wolfskin GmbH & Co. KGaA
• Fjallraven International AB
• Black Diamond Equipment, Ltd.

Down Jacket Market size is expected to register over 6.2% CAGR from 2024 to 2032, driven by the increasing demand for lightweight, warm, and durable outerwear. Down jackets, filled with soft and insulating under feathers of ducks or geese offer exceptional warmth-to-weight ratio, making them ideal for cold weather conditions. Rising advancements in manufacturing technologies and materials have led to the development of down jackets with enhanced features, such as water resistance, breathability, and packability.

Consumers are increasingly conscious of the environmental and ethical implications of their purchasing decisions and are seeking out responsibly sourced down jackets that adhere to animal welfare standards and environmental sustainability. The growing availability of down jackets across various price points and distribution channels, including online retail platforms and specialty outdoor stores to enhance accessibility and affordability for consumers is further driving the market growth.

The down jacket industry is segmented into material, consumer group, price range, distribution channel and region.

Based on material, the goose down segment in the down jacket market is poised to witness 6.3% growth rate over the forecast period. Due to their exceptional warmth-to-weight ratio and superior insulating properties, goose down jackets are highly desirable for premium-quality down jackets. Goose down is also associated with higher fill power, indicating the loftiness and compressibility of the down clusters, which further enhances the insulation capabilities of the jackets.

With respect to distribution channel, the offline segment in the down jacket market is anticipated to observe a 5.9% growth rate during 2024 and 2032, backed by consumer engagement and experiential shopping. While online retail channels offer convenience and accessibility, offline outlets, such as specialty outdoor stores and department stores create immersive shopping experiences where consumers can touch, feel, and try on different styles and sizes of down jackets.

Asia Pacific down jacket market industry size will grow significantly at 6.2% CAGR through 2032, attributed to the diverse climate, characterized by cold winters in countries like Japan, South Korea, and China. The growing popularity of outdoor recreational activities, including skiing, hiking, and mountaineering is contributing to the increasing adoption of down jackets among consumers. The rising disposable income levels and changing lifestyles of the urban population will further fuel the demand for premium-quality down jackets in the region.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Market 360 degree synopsis, 2018 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Key news & initiatives
• 3.3 Regulatory landscape
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Growing awareness for environment friendly products
    • 3.4.1.2 Growing popularity of outdoor activities
    • 3.4.1.3 Increasing fashion trends
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 Availability of cheap substitutes
    • 3.4.2.2 Seasonal demand
• 3.5 Growth potential analysis
• 3.6 Consumer buying behavior
  • 3.6.1 Demographic trends
  • 3.6.2 Factors affecting buying decision
  • 3.6.3 Consumer product adoption
  • 3.6.4 Preferred distribution channel
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share, 2023
• 4.3 Competitive analysis of major market players, 2023
• 4.4 Competitive positioning matrix, 2023
• 4.5 Strategic outlook matrix, 2023

Chapter 5 Estimates & Forecast, By Material 2018 - 2032, (USD Billion; Million Units)

• 5.1 Key trends
• 5.2 Duck down
• 5.3 Goose down
• 5.4 Synthetic down

Chapter 6 Estimates & Forecast, By Consumer Group 2018 - 2032, (USD Billion; Million Units)

• 6.1 Key trends
• 6.2 Men
• 6.3 Women
• 6.4 Kids

Chapter 7 Estimates & Forecast, By Price Range 2018 - 2032, (USD Billion; Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Estimates & Forecast, By Distribution Channel 2018 - 2032, (USD Billion; Million Units)

• 8.1 Key trends
• 8.2 Online
  • 8.2.1 E-commerce websites
  • 8.2.2 Company websites
• 8.3 Offline
  • 8.3.1 Hypermarket/supermarket
  • 8.3.2 Departmental stores
  • 8.3.3 Others (Individual stores, etc)

Chapter 9 Estimates & Forecast, By Region 2018 - 2032, (USD Billion; Million Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
  • 9.3.7 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Rest of Latin America
• 9.6 MEA
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 South Africa
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

• 10.1 The North Face
• 10.2 Canada Goose Holdings Inc.
• 10.3 Patagonia, Inc.
• 10.4 Arc'teryx Equipment, Inc.
• 10.5 Columbia Sportswear Company
• 10.6 Marmot Mountain, LLC
• 10.7 Mountain Hardwear, Inc.
• 10.8 Eddie Bauer LLC
• 10.9 Outdoor Research
• 10.10 Rab Equipment Ltd.
• 10.11 Mammut Sports Group AG
• 10.12 Helly Hansen
• 10.13 Jack Wolfskin GmbH & Co. KGaA
• 10.14 Fjallraven International AB
• 10.15 Black Diamond Equipment, Ltd.