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市场调查报告书
商品编码
1499354

记号笔市场 - 按类型（永久记号笔、非永久记号笔）、按产品类型（可再填充、一次性）、按笔尖类型、按用途、按配销通路、预测 2024 - 2032 年

Marker Pens Market - By Type (Permanent Markers, Non-permanent Markers), By Product Type (Refillable, Disposable), By Tip Type, By Usage, By Distribution Channel, Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 290 Pages | 商品交期: 2-3个工作天内

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简介目录

在记号笔技术创新和永续发展意识不断增强的推动下，全球记号笔市场在 2024 年至 2032 年间将实现 6.6% 的复合年增长率。改进的墨水配方、人体工学设计和可再填充选项等先进功能迎合了消费者对耐用和环保产品不断变化的偏好。随着具有环保意识的消费者在购买决策中优先考虑永续性，记号笔製造商正在以创新的解决方案做出回应，推动市场成长。这一趋势凸显了市场正在转向更永续和技术先进的记号笔选择。

例如，2023 年 11 月，VersaChalk 推出了其最新创新产品——液体粉笔，以其卓越的品质、环保的成分和无毒的特性而闻名。这些记号笔拥有 5 毫米粗凿尖和 3 毫米细子弹头，​​用途广泛。这项创新符合人们对永续性和健康意识选择的日益重视，迎合了全球记号笔用户不断变化的偏好。此类创新产品的推出有助于市场多元化和竞争力，推动全球记号笔产业的成长。

记号笔产业根据类型、产品类型、笔尖类型、用途、配销通路和地区进行划分。

到 2032 年，由于其在书写、绘图和细节任务方面的多功能性和精确性，细尖细分市场将经历大幅成长。随着艺术、手工和专业用途等各种应用对复杂设计和细线的需求不断增加，细尖记号笔提供了无与伦比的准确性和控制力。此外，它们在艺术家、学生和专业人士中的受欢迎程度推动了市场的成长。随着消费者寻求更精细的线条和更清晰的细节，细尖部分将成为塑造记号笔产业前景的领导者。

到 2032 年，在高效的分销管道和个人化客户互动的推动下，直销部门将占据显着的记号笔市场份额。直销使製造商能够与消费者建立直接关係，提供量身定制的解决方案和及时的支援。随着对客户参与度和品牌忠诚度的日益重视，直销管道提供了竞争优势，特别是在利基细分市场。由于消费者优先考虑便利性和产品专业知识，直销部门将维持其市场领先地位。

在其强劲的经济、高识字率以及对教育和办公用品的高度重视的推动下，欧洲记号笔市场从 2024 年到 2032 年将呈现显着的复合年增长率。凭藉着成熟的市场以及创意和设计文化，欧洲消费者对教育、艺术和专业环境等各个领域的记号笔展现出巨大的需求。此外，主要参与者的存在和创新产品的提供有助于欧洲作为全球记号笔产业预测的主要贡献者的领先地位。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析。
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
    • 零售商
  • 产业影响力
    • 成长动力
      • 学生和专业人员数量的增加
      • 线上学习和远距工作的兴起
    • 产业陷阱与挑战
      • 增加数字白板和记事本的使用
      • 来自替代产品和仿冒品的竞争
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：记号笔市场估计与预测：按类型

  • 主要趋势
  • 永久标记
  • 非永久性标记

第 6 章：记号笔市场估计与预测：依产品类型

  • 主要趋势
  • 可再填充
  • 一次性的

第 7 章：记号笔市场估计与预测：按笔尖类型

  • 主要趋势
  • 美好的
  • 超细
  • 凿
  • 广阔
  • 刷子
  • 其他（双尖等）

第 8 章：记号笔市场估计与预测：依用途

  • 主要趋势
  • 个人使用
  • 商业用途

第 9 章：记号笔市场估计与预测：按配销通路

  • 主要趋势
  • 直销
  • 间接销售

第 10 章：记号笔市场估计与预测：按地区

  • 主要动向：按地区
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地区
  • MEA
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非
    • MEA 的其余部分

第 11 章：公司简介

  • Arro-Mark Company L.L.C.
  • Ballograf AB
  • BIC Group
  • DOMS
  • Drimark
  • Edding Group
  • Faber-Castell AG
  • Kokuyo
  • Mitsubishi Pencil Co,.ltd
  • Pentel Co., Ltd.
  • Pilot Corporation
  • Shachihata Inc.
  • Sharpie
  • Tombow Pencil Co., Ltd.
  • Zebra Pen Corp.
简介目录
Product Code: 8755

Global Marker Pens Market will record a 6.6% CAGR between 2024 and 2032, driven by innovations in marker pen technology and a growing awareness about sustainability. Advanced features such as improved ink formulations, ergonomic designs, and refillable options cater to evolving consumer preferences for durable and eco-friendly products. As environmentally conscious consumers prioritize sustainability in their purchasing decisions, marker pen manufacturers are responding with innovative solutions, driving market growth. This trend underscores the market shift toward more sustainable and technologically advanced marker pen options.

For instance, in November 2023, VersaChalk introduced its latest innovation, the Liquid Chalk Markers, renowned for their superior quality, eco-friendly composition, and non-toxic attributes. These markers boast a 5mm bold chisel tip and a 3mm fine bullet tip for versatile usage. This innovation aligns with the increasing emphasis on sustainability and health-conscious choices, catering to the evolving preferences of marker pen users worldwide. The introduction of such innovative products contributes to market diversification and competitiveness, driving growth in the marker pens industry globally.

The marker pens industry is divided based on type, product type, tip type, usage, distribution channel, and region.

The fine tip segment will experience a substantial upswing by 2032, attributed to its versatility and precision in writing, drawing, and detailing tasks. With the increasing demand for intricate designs and fine lines in various applications such as art, crafting, and professional use, fine-tip marker pens offer unmatched accuracy and control. Moreover, their popularity among artists, students, and professionals drives market growth. As consumers seek finer lines and sharper details, the fine tip segment will emerge as a frontrunner in shaping the marker pens industry outlook.

The direct sales segment will capture a noteworthy marker pens market share by 2032, propelled by its efficient distribution channels and personalized customer interactions. Direct sales enable manufacturers to establish direct relationships with consumers, offering tailored solutions and timely support. With increasing emphasis on customer engagement and brand loyalty, direct sales channels provide a competitive edge, particularly in niche segments. As consumers prioritize convenience and product expertise, the direct sales segment will maintain its leading position in the market.

Europe marker pens market will exhibit a noteworthy CAGR from 2024 to 2032, fueled by its robust economy, high literacy rates, and a strong emphasis on education and office supplies. With a mature market and a culture of creativity and design, European consumers exhibit a significant demand for marker pens across various sectors, including education, art, and professional settings. Additionally, the presence of key players and innovative product offerings contribute to Europe's leading position as a major contributor to the global marker pens industry forecast.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Base estimates & calculations
    • 1.3.1 Base year calculation
    • 1.3.2 Key trends for market estimation
  • 1.4 Forecast model
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
    • 1.5.2 Data mining sources

Chapter 2 Executive Summary

  • 2.1 Marker pens industry 360 degree synopsis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis.
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rise in the number of students and professionals
      • 3.2.1.2 Rise of online learning and remote work
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Increasing use of digital whiteboard and notepad
      • 3.2.2.2 Competition from alternative products and counterfeit items
  • 3.3 Growth potential analysis
  • 3.4 Porter's analysis
  • 3.5 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Company market share analysis
  • 4.2 Competitive positioning matrix
  • 4.3 Strategic outlook matrix

Chapter 5 Marker Pens Market Estimates & Forecast, By Type (USD Million) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Permanent markers
  • 5.3 Non-permanent markers

Chapter 6 Marker Pens Market Estimates & Forecast, By Product Type (USD Million) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Refillable
  • 6.3 Disposable

Chapter 7 Marker Pens Market Estimates & Forecast, By Tip Type (USD Million) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Fine
  • 7.3 Ultra fine
  • 7.4 Chisel
  • 7.5 Broad
  • 7.6 Brush
  • 7.7 Others (Twin Tip etc.)

Chapter 8 Marker Pens Market Estimates & Forecast, By Usage (USD Million) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Individual use
  • 8.3 Commercial use

Chapter 9 Marker Pens Market Estimates & Forecast, By Distribution Channel (USD Million) (Thousand Units)

  • 9.1 Key trends
  • 9.2 Direct sales
  • 9.3 Indirect sales

Chapter 10 Marker Pens Market Estimates & Forecast, By Region (USD Million) (Thousand Units)

  • 10.1 Key trends, by region
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
    • 10.4.6 Rest of Asia Pacific
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
    • 10.5.4 Rest of Latin America
  • 10.6 MEA
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 South Africa
    • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

  • 11.1 Arro-Mark Company L.L.C.
  • 11.2 Ballograf AB
  • 11.3 BIC Group
  • 11.4 DOMS
  • 11.5 Drimark
  • 11.6 Edding Group
  • 11.7 Faber-Castell AG
  • 11.8 Kokuyo
  • 11.9 Mitsubishi Pencil Co,.ltd
  • 11.10 Pentel Co., Ltd.
  • 11.11 Pilot Corporation
  • 11.12 Shachihata Inc.
  • 11.13 Sharpie
  • 11.14 Tombow Pencil Co., Ltd.
  • 11.15 Zebra Pen Corp.