查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1516029

泳装市场 - 按产品类型（一件式泳衣、两件式泳衣、泳裤、比基尼等）、按材料（聚酯/尼龙、氨纶、其他）、按最终用户（男士、女士、儿童）、按配销通路（离线、线上），2024 - 2032 年预测

Swimwear Market - By Product Type (One-piece Swimsuit, Two-piece Swimsuit, Swimming Trunks, Bikini, Others), By Material (Polyester/Nylon, Spandex, Others), By End User (Men, Women, Kids), By Distribution Channel (Offline, Online), Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 161 Pages | 商品交期: 2-3个工作天内

价格
简介目录

在消费者生活方式改变和可支配收入增加的推动下，泳装市场在 2024 年至 2032 年期间将以 5.1% 的复合年增长率成长。

社群媒体影响者的影响力成为市场的重要成长动力。根据数位行销研究所的数据，60% 的店内购物者在购物过程中受到社群媒体或部落格的影响。随着 Instagram、Facebook 和 TikTok 等社群媒体平台的广泛使用，影响者在塑造消费者偏好和趋势方面拥有相当大的影响力。与流行影响者的认可和合作不仅可以提高品牌知名度，还可以为泳装产品注入理想的价值。

透过在异国情调的地点或休閒活动中展示时尚泳装设计，有影响力的人创造了一种令人嚮往的生活方式，与他们的追随者产生共鸣，从而推动了对特色产品的需求。此外，用户生成的内容和影响者的认可提供了社会证明，培养了消费者之间的信任和信誉。因此，品牌策略性地利用影响力合作伙伴关係来扩大影响力，与目标受众互动，并推动竞争激烈的泳装市场的销售成长。

泳装产业根据产品类型、材料、最终用户、配销通路和地区进行分类。

到 2032 年，连身泳衣市场将在多功能设计和优美廓形的推动下显着扩张。与传统比基尼相比，连身泳衣具有更大的覆盖范围和支撑力，使其成为追求时尚和舒适的消费者的有吸引力的选择。此外，收腹控制面板、可调节肩带和无缝结构等创新功能的结合增强了连身泳衣对不同人群（包括所有年龄和体型的女性）的吸引力。此外，时尚界对身体积极性和包容性的日益接受正在推动对连身泳衣的需求，因为它们迎合了更广泛的体型和尺寸。

由于永续环保材料在环保消费者中的受欢迎程度，其泳装市场份额将在 2024 年至 2032 年期间稳步增长。泳装製造商正在利用再生尼龙、有机棉和再生聚酯等布料来实现永续发展目标并减少对环境的影响。此外，氯丁橡胶和氨纶混纺等高性能材料的使用增强了泳衣的耐用性和灵活性，满足活跃游泳者和水上运动爱好者的需求。此外，泳装品牌对企业社会责任 (CSR) 的日益关注正在推动永续材料的采用。

受可支配收入增加、时尚偏好变化以及海滩旅游兴趣日益增长的推动，亚太地区泳装行业将在 2032 年获得可观的估值。在电子商务平台的激增、零售基础设施的扩大以及人们对水上活动的认识不断提高的推动下，中国、日本、澳洲和韩国等国家的泳装消费正在强劲增长。此外，流行文化、名人代言和社交媒体平台的影响正在塑造消费者的观念并推动该地区对时尚泳装的需求。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
    • 零售商
  • 技术进步分析
  • 监管环境
  • 衝击力
    • 成长动力
      • 时尚潮流
      • 社群媒体和名人的影响
      • 旅游业不断发展
    • 产业陷阱与挑战
      • 季节性需求
      • 价格敏感度
  • 消费者购买行为分析
    • 人口趋势
    • 影响购买决策的因素
    • 消费品采用
    • 首选配销通路
    • 首选价格范围
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021 - 2032 年，

  • 主要趋势
  • 连身泳衣
  • 两件式泳衣
  • 泳裤
  • 比基尼
  • 其他的

第 6 章：市场估计与预测：按材料划分，2021 - 2032 年，

  • 主要趋势
  • 聚酯纤维/尼龙
  • 氨纶
  • 其他的

第 7 章：市场估计与预测：按最终用户，2021 - 2032 年，

  • 主要趋势
  • 男士
  • 女性
  • 孩子们

第 8 章：市场估计与预测：按配销通路，2021 - 2032 年，

  • 主要趋势
  • 离线
  • 在线的

第 9 章：市场估计与预测：按地区，2021 - 2032 年，

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 马来西亚
    • 印尼
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地区
  • MEA
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非
    • MEA 的其余部分

第 10 章：公司简介

1 阿迪达斯公司

2 美国服饰公司

3 Arena SpA（伯克希尔哈撒韦公司）

4 拉霍亚集团

5 LVMH 酩悦轩尼诗路易威登

6 玛丽西亚有限责任公司

7 耐吉公司

8 彭特兰集团

9 彭特兰集团

10 佩里‧埃利斯国际

11PVH公司

12 奎克银公司

13 Swimwear Anywhere Inc.（TYR Sports Inc.）

14 Tennor Holding BV（拉佩拉）

15 TJ 游泳

简介目录
Product Code: 8771

The Swimwear Market will grow at a CAGR of 5.1% during 2024-2032, driven by changing consumer lifestyles and increasing disposable incomes.

The influence of social media influencers stands out as a significant growth driver for the market. According to the Digital Marketing Institute, 60% of in-store shoppers are influenced by social media or blogs during their shopping journey. With the widespread use of social media platforms like Instagram, Facebook, and TikTok, influencers wield considerable power in shaping consumer preferences and trends. Endorsements and collaborations with popular influencers not only amplify brand visibility but also instill aspirational value in swimwear products.

By showcasing stylish swimwear designs in exotic locations or during leisure activities, influencers create an aspirational lifestyle that resonates with their followers, driving demand for the featured products. Moreover, user-generated content and influencer endorsements provide social proof, fostering trust and credibility among consumers. As a result, brands strategically leverage influencer partnerships to expand their reach, engage with target audiences, and drive sales growth in the competitive swimwear market.

The Swimwear industry is classified based on product type, material, end-user, distribution channel, and region.

The One-piece swimsuits segment will exhibit notable expansion through 2032, driven by their versatile designs and flattering silhouettes. One-piece swimsuits offer greater coverage and support than traditional bikinis, making them an appealing choice for consumers seeking both style and comfort. Furthermore, the incorporation of innovative features such as tummy control panels, adjustable straps, and seamless construction enhances the appeal of one-piece swimsuits across diverse demographic segments, including women of all ages and body types. Moreover, the growing acceptance of body positivity and inclusivity in fashion is fueling the demand for one-piece swimsuits, as they cater to a wider range of body shapes and sizes.

The swimwear market share from the sustainable and eco-friendly materials segment will grow steadily over 2024-2032, owing to its popularity among environmentally conscious consumers. Fabrics, such as recycled nylon, organic cotton, and regenerated polyester, are being utilized by swimwear manufacturers to align with sustainability goals and reduce their environmental footprint. Moreover, the use of high-performance materials such as neoprene and spandex blends enhances the durability and flexibility of swimwear, catering to the demands of active swimmers and water sports enthusiasts. Furthermore, the increasing focus on corporate social responsibility (CSR) among swimwear brands is driving the adoption of sustainable materials.

Asia Pacific Swimwear industry will garner a decent valuation by 2032, driven by rising disposable incomes, changing fashion preferences, and a growing interest in beach tourism. Countries such as China, Japan, Australia, and South Korea are witnessing robust growth in swimwear consumption, fueled by the proliferation of e-commerce platforms, expanding retail infrastructure, and increasing awareness about water-based activities. Additionally, the influence of popular culture, celebrity endorsements, and social media platforms is shaping consumer perceptions and driving demand for trendy swimwear in the region.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Base estimates & calculations
    • 1.3.1 Base year calculation
    • 1.3.2 Key trends for market estimation
  • 1.4 Forecast model
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
    • 1.5.2 Data mining sources

Chapter 2 Executive Summary

  • 2.1 Industry 360 degree synopsis, 2021 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Technology advancement analysis
  • 3.3 Regulatory landscape
  • 3.4 Impact forces
    • 3.4.1 Growth drivers
      • 3.4.1.1 Fashion trends
      • 3.4.1.2 Influence of social media and celebrities
      • 3.4.1.3 Growing tourism industry
    • 3.4.2 Industry pitfalls & challenges
      • 3.4.2.1 Seasonal demand
      • 3.4.2.2 Price sensitivity
  • 3.5 Consumer buying behavior analysis
    • 3.5.1 Demographic trends
    • 3.5.2 Factors affecting buying decision
    • 3.5.3 Consumer product adoption
    • 3.5.4 Preferred distribution channel
    • 3.5.5 Preferred price range
  • 3.6 Growth potential analysis
  • 3.7 Porter's analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share, 2023
  • 4.3 Competitive analysis of major market players, 2023
  • 4.4 Competitive positioning matrix, 2023
  • 4.5 Strategic outlook matrix, 2023

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion; Million Units)

  • 5.1 Key trends
  • 5.2 One-Piece swimsuit
  • 5.3 Two-Piece swimsuit
  • 5.4 Swimming trunks
  • 5.5 Bikini
  • 5.6 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021 - 2032, (USD Billion; Million Units)

  • 6.1 Key trends
  • 6.2 Polyester/Nylon
  • 6.3 Spandex
  • 6.4 Others

Chapter 7 Market Estimates & Forecast, By End User, 2021 - 2032, (USD Billion; Million Units)

  • 7.1 Key trends
  • 7.2 Men
  • 7.3 Women
  • 7.4 Kids

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion; Million Units)

  • 8.1 Key trends
  • 8.2 Offline
  • 8.3 Online

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion; Million Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
    • 9.4.6 Malaysia
    • 9.4.7 Indonesia
    • 9.4.8 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Rest of Latin America
  • 9.6 MEA
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 South Africa
    • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

1 Adidas AG

2 American Apparel Inc.

3 Arena SpA (Berkshire Hathaway)

4 La Jolla Group

5 LVMH Moet Hennessy Louis Vuitton

6 Marysia LLC

7 Nike Inc.

8 Pentland Group

9 Pentland Group PLC

10 Perry Ellis International

11 PVH Corp.

12 Quiksilver Inc.

13 Swimwear Anywhere Inc. (TYR Sports Inc.)

14 Tennor Holding BV (La Perla)

15 TJ Swim