宠物服装市场 - 按产品类型（外套和夹克、毛衣和帽衫、衬衫和上衣、连身裙和裙子、其他）、按宠物类型（狗、猫、其他）、按配销通路（线下、线上）、 2024 年预测 - 2032

预计从 2024 年到 2032 年，宠物服装市场规模将以 5.3% 的复合年增长率扩大。社群媒体和名人文化的影响力也正在推动宠物时尚并引导消费者兴趣的增加。

根据美国宠物产品协会 2023-2024 年全国宠物主人调查，目前美国有 8,690 万家庭拥有宠物。宠物收养率的不断上升推动了产品需求。材料技术和设计创新的显着进步进一步增强了宠物服装的功能性和美观性。人们对宠物健康和保健意识的不断提高也推动了对适合各种天气条件和活动的专用服装的需求。

宠物服装产业分为产品类型、宠物类型、配销通路和地区。

根据产品类型，由于对功能性和时尚宠物服装的需求不断增加，特别是在寒冷的季节，毛衣和连帽衫细分市场的市场规模预计将在 2024 年至 2032 年间显着增长。宠物主人正在寻求温暖舒适的选择，以保护他们的宠物免受寒冷，同时保持时尚的外观。毛衣和连帽衫提供多种设计、颜色和尺码，也迎合了不同消费者的喜好，进一步推动了该细分市场的成长。

就宠物类型而言，由于养猫趋势的上升和人性化导致宠物服装支出增加，预计到 2032 年，猫细分市场的宠物服装行业将以可观的速度增长。猫主人正在寻找既舒适又时尚的服装选择，为他们的猫科动物伴侣提供舒适度和时尚感。以猫穿着时尚服装为主题的社交媒体平台的流行也影响着消费者的行为，推动了对专门为猫量身定制的各种服装选择的需求。

从地区来看，由于宠物拥有率不断上升，特别是在城市地区，预计到 2032 年，欧洲宠物服装产业将占据相当大的份额。高拥有率导致对宠物配件（包括服装）的需求增加。宠物人性化趋势的不断发展也鼓励主人为宠物打扮以时尚和保护为目的。社群媒体对穿着时尚服装展示宠物的影响力正在推动区域市场的成长。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 技术进步分析
• 监管环境
• 衝击力
  • 成长动力
    • 宠物人性化
    • 社群媒体影响力
    • 提高对宠物健康和舒适度的认识
  • 产业陷阱与挑战
    • 季节性需求
    • 目标受众有限
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
  • 首选价格范围
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021 - 2032 年，

• 主要趋势
• 外套和夹克
• 毛衣和连帽衫
• 衬衫和上衣
• 洋装和半身裙
• 其他的

第 6 章：市场估计与预测：按宠物类型，2021 - 2032 年，

• 主要趋势
• 小狗
• 猫
• 其他的

第 7 章：市场估计与预测：按配销通路，2021 - 2032 年，

• 主要趋势
• 离线
  • 宠物店/专卖店
  • 超级市场和大卖场
  • 其他的
• 在线的

第 8 章：市场估计与预测：按地区，2021 - 2032 年，

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非
  • MEA 的其余部分

第 9 章：公司简介

• Fabdog
• Foggy Mountain Dog Coats
• Hurtta
• Kurgo
• LAZYBONEZZ
• Mungo & Maud
• Muttluks
• Pawz
• Pet Life
• Petco
• PetSmart
• RC Pet Products
• Ruby Rufus
• Ruffwear
• Ultra Paws

Pet Clothing Market size is projected to expand at 5.3% CAGR from 2024 to 2032. The increasing pet ownership and humanization of pets is leading to the greater demand for clothing as a means of expression and protection. The influence of social media and celebrity culture is also promoting pet fashion and steering increasing consumer interest.

As per the 2023-2024 American Pet Products Association's National Pet Owners Survey, 86.9 million households in the U.S. currently own a pet. This increasing rate of pet adoption is fueling the product demand. Significant advancements in material technology and design innovations are further enhancing the functionality and aesthetics of pet clothing. The rising awareness of pet health and wellness is also driving the need for specialized clothing for various weather conditions and activities.

The pet clothing industry is bifurcated into product type, pet type, distribution channel, and region.

Based on product type, the market size from the sweaters & hoodies segment is estimated to rise at notable rate between 2024 and 2032, due to the increasing demand for functional and stylish apparel for pets, particularly during colder seasons. Pet owners are seeking warm and comfortable options to protect their pets from the cold while maintaining a fashionable look. The availability of a wide range of designs, colors, and sizes in sweaters and hoodies also caters to diverse consumer preferences, further fueling the segment growth.

In terms of pet type, the pet clothing industry from the cat segment is anticipated to grow at commendable rate through 2032, driven by the rising trend of cat ownership and humanization leading to increased spending on pet apparel. Cat owners are seeking clothing options that provide both comfort and style for their feline companions. The popularity of social media platforms featuring cats in fashionable outfits is also influencing consumer behavior, pushing the demand for a variety of clothing options tailored specifically for cats.

Regionally, the Europe pet clothing industry is projected to account for sizable share by 2032, due to rising pet ownership rates, particularly in urban areas. This high ownership rate is leading to the higher demand for pet accessories, including clothing. The growing trend of humanization of pets is also encouraging owners to dress their pets for style and protection. The influence of social media for showcasing pets in fashionable outfits is boosting the regional market growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360 degree synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Technology advancement analysis
• 3.3 Regulatory landscape
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Humanization of pet
    • 3.4.1.2 Social media influence
    • 3.4.1.3 Increased awareness of pet health and comfort
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 Seasonal demand
    • 3.4.2.2 Limited target audience
• 3.5 Consumer buying behavior analysis
  • 3.5.1 Demographic trends
  • 3.5.2 Factors affecting buying decision
  • 3.5.3 Consumer product adoption
  • 3.5.4 Preferred distribution channel
  • 3.5.5 Preferred price range
• 3.6 Growth potential analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share, 2023
• 4.3 Competitive analysis of major market players, 2023
• 4.4 Competitive positioning matrix, 2023
• 4.5 Strategic outlook matrix, 2023

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion; Million Units)

• 5.1 Key trends
• 5.2 Coats & jackets
• 5.3 Sweaters & hoodies
• 5.4 Shirts & tops
• 5.5 Dresses & skirts
• 5.6 Others

Chapter 6 Market Estimates & Forecast, By Pet Type, 2021 - 2032, (USD Billion; Million Units)

• 6.1 Key trends
• 6.2 Dogs
• 6.3 Cats
• 6.4 Others

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion; Million Units)

• 7.1 Key trends
• 7.2 Offline
  • 7.2.1 Pet stores/ specialty stores
  • 7.2.2 Supermarkets and hypermarkets
  • 7.2.3 Others
• 7.3 Online

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion; Million Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
  • 8.4.6 Malaysia
  • 8.4.7 Indonesia
  • 8.4.8 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Rest of Latin America
• 8.6 MEA
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 South Africa
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 Fabdog
• 9.2 Foggy Mountain Dog Coats
• 9.3 Hurtta
• 9.4 Kurgo
• 9.5 LAZYBONEZZ
• 9.6 Mungo & Maud
• 9.7 Muttluks
• 9.8 Pawz
• 9.9 Pet Life
• 9.10 Petco
• 9.11 PetSmart
• 9.12 RC Pet Products
• 9.13 Ruby Rufus
• 9.14 Ruffwear
• 9.15 Ultra Paws