线上健身市场规模 - 按串流媒体类型、会话、技术、订阅模式、最终用途和预测，2024 年至 2032 年

由于全球健康意识不断增强，线上健身市场规模预计从 2024 年到 2032 年复合年增长率将超过 32%。最近，消费者开始进行虚拟锻炼，以享受在家锻炼的便利性。

健身爱好者透过使用健身应用程式并在线上与私人教练联繫来参加直播课程。此外，技术的进步透过结合虚拟实境和人工智慧驱动的个人化例程来增强这些程式。例如，2022年6月，青少年健身与服务基金会（YOFFS）在「青少年与学生在社会中的角色」下启动了为期一年的宣传计划，以推广线上健身计划，鼓励年轻人和学生采取更健康的生活方式。

线上健身产业分为串流媒体类型、会话、技术、订阅模式、最终用途和地区。

由于透过提供即时锻炼、培训课程和健康计划来转变线上健身的需求不断增长，直播类型细分市场的市场份额将在 2024 年至 2032 年间大幅增长。健身爱好者正在参与各种类型的直播，例如直播瑜伽课程、HIIT 课程和个人训练。这些平台有助于实现互动功能，使参与者能够收到即时回馈并与讲师互动。

在技​​术方面，由于能够允许使用者参加虚拟锻炼、遵循训练程序以及在家中参加健康课程，预计桌上型电脑/笔记型电脑领域的线上健身产业价值在2024 年至2032 年期间将出现显着的复合年增长率。高解析度显示器、更快的处理器和更好的连接性等技术正在支援更具吸引力和身临其境的健身课程。这些解决方案在线上健身中的整合也使健身程式更容易获得、个人化和参与，以确保用户获得全面有效的健身之旅。

由于社群媒体的日益重要，到 2032 年，亚太地区线上健身产业规模将创下显着的复合年增长率。该地区的影响者和培训师透过直播、挑战和互动内容吸引观众，以提高动力和参与度。社群媒体和健身之间的持续联繫也正在改变个人实现健康目标的方式，使健身在整个地区变得更容易、更有吸引力、更受社区驱动。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 供应商格局
  • 保险提供者
  • 分销管道
  • 最终用户
• 利润率分析
• 技术与创新格局
• 专利分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 网路和智慧型手机普及率提高
    • 科技不断进步
    • 越来越注重个性化
    • 提高全球健康意识
• 产业陷阱与挑战
  • 技术问题
  • 保留和参与
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按串流媒体类型，2021-2032 年

• 主要趋势
• 居住
• 一经请求

第 6 章：市场估计与预测：按会话划分，2021-2032

• 主要趋势
• 团体
• 独奏

第 7 章：市场估计与预测：按技术划分，2021-2032 年

• 主要趋势
• 行动应用程式
• 桌上型电脑/笔记型电脑
• 智慧电视

第 8 章：市场估计与预测：按订阅模式，2021-2032

• 主要趋势
• 按班付费
• 每月订阅
• 年度订阅

第 9 章：市场估计与预测：依最终用途，2021-2032 年

• 专业健身房
• 教育及体育机构
• 个人
• 其他的

第 10 章：市场估计与预测：按地区划分，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 北欧人
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳新银行
  • 东南亚
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • MEA 的其余部分

第 11 章：公司简介

• Peloton
• Beachbody On Demand
• Nike Training Club
• MyFitnessPal
• Fitbit Premium
• Strava
• ClassPass
• Zwift
• Noom
• Fitness Blender
• Aaptiv
• Daily Burn
• Obe Fitness
• Tone It Up
• Freeletics
• Les Mills On Demand
• Centr (Chris Hemsworth's fitness app)
• Future
• Apple Fitness+
• SWEAT

Online Fitness Market size is set to record over 32% CAGR from 2024 to 2032 due to increasing awareness of health and wellness worldwide. Of late, consumers are engaging in virtual workouts for benefiting from the convenience of home-based exercise.

Fitness enthusiasts are participating in live-streamed classes by utilizing fitness apps and connecting with personal trainers online. Furthermore, advancements in technology are enhancing these programs by incorporating virtual reality and AI-driven personalized routines. For instance, in June 2022, the Youths Foundation for Fitness and Service (YOFFS) launched a year-long awareness program under "Role of Youths and Students in the Society," for promoting online fitness programs to encourage healthier lifestyles among young individuals and students.

The online fitness industry is segmented into streaming type, session, technology, subscription model, end use, and region.

The market share from the live streaming type segment will record a substantial growth rate between 2024 and 2032, due to the rising need to transform online fitness by offering real-time access to workouts, training sessions, and wellness programs. Fitness enthusiasts are participating in various streaming types, such as live yoga classes, HIIT sessions, and personal training. These platforms are helping in enabling interactive features for allowing participants to receive instant feedback and engage with instructors.

In terms of technology, the online fitness industry value from the desktop/laptop segment is anticipated to witness significant CAGR from 2024-2032 owing to the ability to allow users to join virtual workouts, follow training routines, and participate in wellness sessions from home. Technologies like high-resolution displays, faster processors, and better connectivity are supporting more engaging and immersive fitness sessions. The integration of these solutions in online fitness is also making fitness routines more accessible, personalized, and engaging for ensuring a comprehensive and effective fitness journey for users.

Asia Pacific online fitness industry size will record significant CAGR through 2032 due to the rising prominence of social media. Influencers and trainers across the region are engaging audiences through live streams, challenges, and interactive content for enhancing motivation and participation. The ongoing connection between social media and fitness is also transforming the way individuals approach their wellness goal for making fitness more accessible, engaging, and community-driven throughout the region.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032
• 2.2 Business trends
• 2.3 Regional trends
• 2.4 Streaming type trends
• 2.5 Session trends
• 2.6 Technology trends
• 2.7 Subscription models trends
• 2.8 End use trends

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Insurance providers
  • 3.2.2 Distribution channels
  • 3.2.3 End users
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increased internet and smartphone penetration
    • 3.8.1.2 Increasing advancements in technology
    • 3.8.1.3 Growing focus on personalization
    • 3.8.1.4 Increasing health awareness worldwide
• 3.9 Industry pitfalls & challenges
  • 3.9.1.1 Technical issues
  • 3.9.1.2 Retention and engagement
• 3.10 Growth potential analysis
• 3.11 Porter's analysis
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Streaming Type, 2021-2032 ($ Mn)

• 5.1 Key trends
• 5.2 Live
• 5.3 On-demand

Chapter 6 Market Estimate & Forecast, By Session, 2021-2032 ($ Mn)

• 6.1 Key trends
• 6.2 Group
• 6.3 Solo

Chapter 7 Market Estimates & Forecast, By Technology, 2021-2032 ($ Mn)

• 7.1 Key trends
• 7.2 Mobile app
• 7.3 Desktop/Laptop
• 7.4 Smart TV

Chapter 8 Market Estimates & Forecast, By Subscription Model, 2021-2032 ($ Mn)

• 8.1 Key trends
• 8.2 Pay-per class
• 8.3 Monthly subscription
• 8.4 Annual subscription

Chapter 9 Market Estimates & Forecast, By End Use, 2021-2032 ($ Mn)

• 9.1 Professional gyms
• 9.2 Educational & sports institutes
• 9.3 Individuals
• 9.4 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 ($ Mn)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
  • 10.3.7 Nordics
  • 10.3.8 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 ANZ
  • 10.4.6 Southeast Asia
  • 10.4.7 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
  • 10.5.4 Rest of Latin America
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

• 11.1 Peloton
• 11.2 Beachbody On Demand
• 11.3 Nike Training Club
• 11.4 MyFitnessPal
• 11.5 Fitbit Premium
• 11.6 Strava
• 11.7 ClassPass
• 11.8 Zwift
• 11.9 Noom
• 11.10 Fitness Blender
• 11.11 Aaptiv
• 11.12 Daily Burn
• 11.13 Obe Fitness
• 11.14 Tone It Up
• 11.15 Freeletics
• 11.16 Les Mills On Demand
• 11.17 Centr (Chris Hemsworth's fitness app)
• 11.18 Future
• 11.19 Apple Fitness+
• 11.20 SWEAT