![]() |
市场调查报告书
商品编码
1572437
宠物洗髮市场、机会、成长动力、产业趋势分析与预测,2024-2032Pet Shampoo Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球宠物洗髮精市场估值为 17 亿美元,预计 2024 年至 2032 年复合年增长率为 6%。如今的宠物主人优先考虑梳理毛髮,不仅是为了美观,也是宠物健康的重要组成部分。他们认识到专用洗髮精可以解决皮肤感染、跳蚤和难闻气味等问题。因此,人们明显转向购买适合特定需求的优质洗髮水,例如害虫防治或敏感皮肤护理。
此外,兽医和宠物护理专业人员在教育宠物主人美容的重要性方面发挥着重要作用。透过推荐特定的习惯和产品,他们培养了积极主动的宠物照护立场。社群媒体、线上平台、影响者和品牌的角色不可小觑;他们宣传有关宠物卫生的信息,倡导定期美容和专门的洗髮水,从而促进市场成长。
宠物洗髮精产业的一个显着趋势是对天然和有机产品的需求激增。随着人们健康意识的不断提高,他们也希望自己的宠物也能达到同样的标准。宠物主人越来越多地寻求采用天然成分製成的洗髮水,避免使用合成化学物质、人造香料和刺激性防腐剂。为此,品牌正在开发利用植物成分、精油和可生物降解材料的产品。
宠物洗髮精产业根据产品类型、宠物类型、治疗方法、价格范围、最终用户和地区进行分类。
市场按产品类型分为天然/有机和化学类别。天然/有机细分市场占据主导地位,到 2023 年将占据 55.5% 的份额,预计到 2032 年将以 6.2% 的复合年增长率超越市场。宠物主人更重视动物的健康和福祉。此细分市场提倡采用天然无毒成分製成的洗髮水,避免使用合成化学物质、人造香料和染料。这些有机宠物洗髮精通常富含精油、植物萃取物和有机草药,因其对宠物皮肤和皮毛温和、同时对环境友好而受到讚誉。
依宠物类型细分,市场分为狗、猫和其他宠物。狗类市场占据主导地位,到2023 年将占总市场份额的45.4%,预计到2032 年将以6.1% 的复合年增长率增长。的成长和健康。今天的狗主人认识到定期梳理毛髮的重要性,不仅是为了清洁,而且是为了狗的整体健康。这种意识刺激了对适合不同皮肤类型、皮毛状况和特定需求的专用洗髮精的需求,包括抗跳蚤护理和低过敏配方。
北美宠物洗髮精产业到 2023 年将占据 30.2% 的份额,预计在预测期内复合年增长率为 6.2%。这种增长是由宠物拥有量的增加和宠物人性化的新兴趋势所推动的。随着宠物越来越成为家庭成员,对优质美容产品的需求不断增加。其中包括针对不同皮肤类型、皮毛状况和不同健康要求精心设计的洗髮精。此外,人们对宠物卫生和健康的意识不断增强,人们对宠物洗髮精中天然和有机成分的偏好也越来越高。
The Global Pet Shampoo Market was valued at USD 1.7 billion in 2023 and is projected to grow at 6% CAGR from 2024 to 2032. The market's expansion is largely attributed to a heightened focus on pet hygiene. Today's pet owners prioritize grooming not merely for aesthetics but as a vital component of their pets' health. They recognize that specialized shampoos can address issues like skin infections, fleas, and unpleasant odors. Consequently, there's a marked shift towards purchasing premium shampoos tailored to specific needs, such as pest control or care for sensitive skin.
Moreover, veterinarians and pet care professionals are instrumental in educating pet owners about grooming's significance. By recommending specific routines and products, they foster a proactive stance on pet care. The role of social media, online platforms, influencers, and brands cannot be understated; they amplify messages about pet hygiene, championing regular grooming and specialized shampoos, thereby bolstering market growth.
A notable trend in the pet shampoo sector is the surging demand for natural and organic offerings. With rising health consciousness among individuals, there's a parallel desire for the same standards in their pets. Pet owners are increasingly seeking shampoos crafted from natural ingredients, steering clear of synthetic chemicals, artificial fragrances, and harsh preservatives. In response, brands are formulating products that harness plant-based ingredients, essential oils, and biodegradable materials.
The Pet Shampoo Industry is classified based on product type, pet type, treatment, price range, end users and region.
The market is segmented by product type into natural/organic and chemical categories. Dominating the landscape, the natural/organic segment commanded a substantial 55.5% share in 2023 and is projected to outpace the market with a CAGR of 6.2% through 2032. The surge in the natural and organic segment of the pet shampoo market is a testament to pet owners' heightened focus on their animals' health and well-being. This segment champions shampoos crafted from natural, non-toxic ingredients, eschewing synthetic chemicals, artificial fragrances, and dyes. Often enriched with essential oils, plant-based extracts, and organic herbs, these organic pet shampoos are touted for their gentleness on pets' skin and fur, all while being kind to the environment.
Segmented by pet type, the market divides into dogs, cats, and other pets. Dominating the scene, the dog segment accounted for a notable 45.4% of the total market share in 2023 and is set to grow at a CAGR of 6.1% until 2032. The dog segment's growth is fueled by rising pet ownership and heightened awareness of pet hygiene and health. Today's dog owners recognize the importance of regular grooming, not just for cleanliness but for their dog's overall health. This awareness has spurred a demand for specialized shampoos catering to diverse skin types, coat conditions, and specific needs, including anti-flea treatments and hypoallergenic formulas.
North America Pet Shampoo Industry held 30.2% share in 2023 and is projected to grow at a CAGR of 6.2% over the forecast period. This growth is driven by rising pet ownership and the burgeoning trend of pet humanization. As pets increasingly take on family member status, there's a heightened demand for premium grooming products. This includes shampoos meticulously crafted for varied skin types, coat conditions, and distinct health requirements. Furthermore, a growing awareness of pet hygiene and health is steering preferences towards natural and organic ingredients in pet shampoos.