市场调查报告书
商品编码
1572449
运动内衣市场、机会、成长动力、产业趋势分析与预测,2024-2032Sports Bra Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2024年至2032年间,全球运动胸罩市场的复合年增长率将达到5.5%。随着越来越多的人将定期运动融入生活,对支撑性和舒适运动服(尤其是运动胸罩)的需求不断增加。健身爱好者和运动员寻求高性能运动胸罩,无论是在健身房、户外还是训练中,都能提供最佳支撑、舒适性和吸湿排汗性能。
分析师继续说道,布料和服装设计的技术创新催生了高性能运动胸罩,强调卓越的支撑性、舒适性和耐用性。吸湿排汗布料、透气网布、抗菌处理和可调节元件等功能增强了运动胸罩的功能性并增强了吸引力。这些材料和技术的进步推动了消费者对先进运动胸罩的兴趣和采用。
整个运动胸罩市场根据产品、材料、年龄层、配销通路和地区进行分组。
按产品细分,市场包括高衝击力、中衝击力、低衝击力、钢圈、无缝、前开合运动胸罩等。高强度运动胸罩预计将在2023 年以45 亿美元的估值占据市场主导地位,预计到2032 年将达到77 亿美元。对于诸如此类的活动至关重要跑步和有氧运动。随着这些高强度活动参与度的增加,对能够有效减少乳房运动并提供卓越支撑的胸罩的需求也在增加。职业运动员和健身影响者的认可极大地提高了高影响力运动胸罩的受欢迎程度。消费者通常倾向于选择由专家支援的产品,以确保它们符合所需的性能和支援标准。
从材质上来说,运动胸罩市场分为棉质、氨纶、聚酯纤维、竹质等。到 2023 年,棉花细分市场将占据 41% 的市场份额,并将持续成长。棉质运动胸罩以其柔软性和自然透气性而闻名,是舒适度的首选,非常适合低衝击活动和日常穿着。分析师指出,棉花引起皮肤刺激的可能性较低,特别是与合成材料相比,这使其对皮肤敏感或过敏的人有吸引力。此外,棉质运动胸罩的价格通常比先进的合成胸罩要低,迎合了精打细算的消费者。
2023 年,北美运动胸罩市场价值为 38 亿美元,预计到 2032 年将达到 63 亿美元。政府的健康措施和广泛的媒体报告进一步推动了这种向更健康生活方式的文化转变。
The Global Sports Bra Market will record 5.5% CAGR between 2024 and 2032. Rising awareness of fitness and health is driving demand for sports bras. As more people integrate regular exercise into their lives, the need for supportive and comfortable sportswear, especially sports bras, has intensified. Fitness enthusiasts and athletes seek high-performance sports bras that provide optimal support, comfort, and moisture-wicking properties, whether they're at the gym, outdoors, or in training.
Technological innovations in fabric and garment design have led to high-performance sports bras emphasizing superior support, comfort, and durability, the analyst continued. Features like moisture-wicking fabrics, breathable mesh panels, anti-microbial treatments, and adjustable elements enhance functionality and boost the appeal of sports bras. These advancements in materials and technologies drive consumer interest and adoption of advanced sports bras.
The overall sports bra market is grouped based on product, material, age group, distribution channel, and region.
Segmented by product, the market includes high impact, medium impact, low impact, underwire, seamless, front closure sports bras, and others. Dominating the market in 2023 with a valuation of USD 4.5 billion, high impact sports bras segment is projected to reach USD 7.7 billion by 2032. Tailored for maximum support during high-intensity workouts and competitive sports, high impact sports bras are essential for activities like running and aerobics. As participation in these high-intensity activities rises, so does the demand for bras that effectively minimize breast movement and offer superior support. Endorsements from professional athletes and fitness influencers significantly bolster the popularity of high-impact sports bras. Consumers often gravitate towards products backed by experts, ensuring they meet the desired performance and support standards.
Material-wise, the sports bra market is divided into cotton, spandex, polyester, bamboo, and others. Cotton segment, commanding a 41% market share in 2023, is set for continued growth. Celebrated for its softness and natural breathability, cotton sports bras are a top choice for comfort, making them ideal for low-impact activities and daily wear. Cotton's reduced likelihood of causing skin irritation, especially compared to synthetic materials, makes it appealing to those with sensitive skin or allergies, the analyst pointed out. Additionally, cotton sports bras typically come at a lower price point than their advanced synthetic counterparts, catering to budget-conscious consumers.
North America sports bra market was valued at USD 3.8 billion in 2023, with projections of reaching USD 6.3 billion by 2032. The region's growing focus on health and fitness is largely attributed to heightened awareness of the benefits of regular physical activity. This cultural shift towards healthier lifestyles is further bolstered by government health initiatives and extensive media coverage.