零售展示市场、机会、成长动力、产业趋势分析与预测，2024-2032

2023 年，全球零售显示器市场价值为 165 亿美元，预计 2024 年至 2032 年复合年增长率将超过 6.0%。者参与度并提供身临其境的购物体验。国际贸易管理局报告称，这些技术显着提高了客户参与度，允许动态内容呈现和即时更新，从而吸引更多人流并增加销售。技术进步正在塑造零售展示市场的趋势。

整个零售展示行业根据产品类型、展示技术、应用、最终用途和地区进行分类。

市场按产品类型分为互动式显示器、数位看板显示器和非数位显示器。预计到 2032 年，数位看板显示器市场将超过 120 亿美元。这些技术增强了商业环境中的参与度和品牌讯息。触控萤幕显示器和资讯亭等互动式显示器可提高用户参与度并优化零售、教育和医疗保健等行业的营运。这些技术对于旨在提供个人化体验和高效服务的企业至关重要。

市场按应用程式细分为产品资讯显示、购买点 (POP) 显示、销售点 (POS) 显示、互动广告、店内行销、客户参与等。购买点(POP) 显示器细分市场正在经历最快的成长，预计2024 年至2032 年复合年增长率将超过7.5%。丰富购物体验。透过突出促销、季节性产品和衝动商品，这些展示可以促进即时销售并提升整体交易价值。

2023年，北美引领全球零售展示市场，占超过38%的份额。该地区成熟的零售业以及对互动式显示器、数位看板和体验式行销的大量投资推动了市场的发展。美国和加拿大零售商利用这些技术来提高客户参与度和品牌知名度。对全通路零售和个人化购物的日益关注推动了对零售展示的需求的增加。强大的消费者基础和领先技术公司的存在进一步支持了先进显示解决方案的采用。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 供应商矩阵
• 利润率分析
• 技术与创新格局
• 专利分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 电子商务竞争加剧
    • 技术进步
    • 更加重视客户体验
    • 视觉行销的重要性日益增加
    • 扩大零售空间
  • 产业陷阱与挑战
    • 初始投资成本高
    • 快速的技术变革
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品类型，2021 - 2032 年

• 主要趋势
• 数位看板显示器
  • 视讯墙
  • 资讯亭
  • LED显示器
  • 液晶显示器
  • OLED显示器
• 互动展示
  • 触控萤幕显示器
  • 互动资讯亭
• 非数位显示器
  • 海报展示
  • 横幅展示
  • 货架展示

第 6 章：市场估计与预测：按显示技术划分，2021 - 2032 年

• 主要趋势
• LCD（液晶显示器）
• LED（发光二极体）
• OLED（有机发光二极体）
• 电子纸显示器
• 投影

第 7 章：市场估计与预测：按应用分类，2021 - 2032

• 主要趋势
• 销售点 (POS) 显示器
• 购买点 (POP) 展示
• 店内行销
• 互动广告
• 客户参与度
• 产品资讯展示
• 其他的

第 8 章：市场估计与预测：按最终用途产业，2021 - 2032 年

• 主要趋势
• 零售店
• 款待
• 卫生保健
• 运输
• 其他的

第 9 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳新银行
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯
  • MEA 的其余部分

第 10 章：公司简介

• AOPEN Inc.
• AU Optronics Corp.
• Barco NV
• BenQ Corporation
• BOE Technology Group Co., Ltd.
• Daktronics, Inc.
• E Ink Holdings Inc.
• Elo Touch Solutions, Inc.
• HannStar Display Corporation
• LG Display Co., Ltd.
• NEC Display Solutions Ltd.
• Panasonic Corporation
• Planar Systems, Inc.
• Samsung Electronics Co., Ltd.
• Sharp Corporation
• Sony Corporation
• Stratacache Inc.
• Vestel Group
• ViewSonic Corporation
• Voxson Pty Ltd.

The Global Retail Displays Market was valued at USD 16.5 billion in 2023 and is projected to grow at a CAGR of over 6.0% from 2024 to 2032. Retail displays are adopting advanced technologies like interactive displays, digital screens, and augmented reality (AR) to enhance consumer engagement and provide immersive shopping experiences. The International Trade Administration reports that these technologies significantly boost customer engagement, allowing for dynamic content presentation and real-time updates, which attract more foot traffic and increase sales. Technological advancements are shaping trends in the Retail Displays Market.

The overall retail displays industry is classified based on the product type, display technology, application, end-use, and region.

The market is segmented by product type into interactive displays, digital signage displays, and non-digital displays. The digital signage displays segment is projected to surpass USD 12.0 billion by 2032. Digital signage displays include kiosks, video walls, LED, OLED displays, and LCD, designed for dynamic content presentation across various industries. These technologies enhance engagement and brand messaging in commercial settings. Interactive displays, such as touchscreen displays and kiosks, boost user engagement and optimize operations in sectors like retail, education, and healthcare. These technologies are essential for businesses aiming to deliver personalized experiences and efficient service.

The market is segmented by application into product information displays, Point of Purchase (POP) displays, Point of Sale (POS) displays, interactive advertising, in-store marketing, customer engagement, and more. The Point of Purchase (POP) displays segment is experiencing the fastest growth, with an anticipated CAGR of over 7.5% from 2024 to 2032. Positioned strategically at checkout areas, POS displays are designed to influence last-minute buying decisions and enrich the shopping experience. By highlighting promotions, seasonal products, and impulse items, these displays boost immediate sales and elevate the overall transaction value.

In 2023, North America led the global retail displays market, holding over 38% share. The region's mature retail sector and significant investments in interactive displays, digital signage, and experiential marketing drive the market. U.S. and Canadian retailers leverage these technologies to enhance customer engagement and brand visibility. The growing focus on omnichannel retailing and personalized shopping drives the increased need for retail displays. The adoption of advanced display solutions is further supported by a robust consumer base and the presence of leading technology companies.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Vendor matrix
• 3.3 Profit margin analysis
• 3.4 Technology and innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Rising e-commerce competition
    • 3.8.1.2 Technological advancements
    • 3.8.1.3 Increasing focus on customer experience
    • 3.8.1.4 Growing importance of visual merchandising
    • 3.8.1.5 Expansion of retail spaces
  • 3.8.2 Industry pitfalls and challenges
    • 3.8.2.1 High initial investment costs
    • 3.8.2.2 Rapid technological changes
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
  • 3.10.1 Supplier power
  • 3.10.2 Buyer power
  • 3.10.3 Threat of new entrants
  • 3.10.4 Threat of substitutes
  • 3.10.5 Industry rivalry
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2032 (USD Million and Units)

• 5.1 Key trends
• 5.2 Digital signage displays
  • 5.2.1 Video walls
  • 5.2.2 Kiosks
  • 5.2.3 LED displays
  • 5.2.4 LCD displays
  • 5.2.5 OLED displays
• 5.3 Interactive displays
  • 5.3.1 Touchscreen displays
  • 5.3.2 Interactive kiosks
• 5.4 Non-Digital displays
  • 5.4.1 Poster displays
  • 5.4.2 Banner displays
  • 5.4.3 Shelf displays

Chapter 6 Market Estimates and Forecast, By Display Technology, 2021 - 2032 (USD Million and Units)

• 6.1 Key trends
• 6.2 LCD (Liquid Crystal Display)
• 6.3 LED (Light Emitting Diode)
• 6.4 OLED (Organic Light Emitting Diode)
• 6.5 E-paper displays
• 6.6 Projection

Chapter 7 Market Estimates and Forecast, By Application, 2021 - 2032 (USD Million and Units)

• 7.1 Key trends
• 7.2 Point of sale (POS) displays
• 7.3 Point of purchase (POP) displays
• 7.4 In-Store marketing
• 7.5 Interactive advertising
• 7.6 Customer engagement
• 7.7 Product information displays
• 7.8 Others

Chapter 8 Market Estimates and Forecast, By End-Use Industry, 2021 - 2032 (USD Million and Units)

• 8.1 Key trends
• 8.2 Retail stores
• 8.3 Hospitality
• 8.4 Healthcare
• 8.5 Transportation
• 8.6 Others

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2032 (USD Million and Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 ANZ
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Rest of Latin America
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 South Africa
  • 9.6.3 Saudi Arabia
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

• 10.1 AOPEN Inc.
• 10.2 AU Optronics Corp.
• 10.3 Barco NV
• 10.4 BenQ Corporation
• 10.5 BOE Technology Group Co., Ltd.
• 10.6 Daktronics, Inc.
• 10.7 E Ink Holdings Inc.
• 10.8 Elo Touch Solutions, Inc.
• 10.9 HannStar Display Corporation
• 10.10 LG Display Co., Ltd.
• 10.11 NEC Display Solutions Ltd.
• 10.12 Panasonic Corporation
• 10.13 Planar Systems, Inc.
• 10.14 Samsung Electronics Co., Ltd.
• 10.15 Sharp Corporation
• 10.16 Sony Corporation
• 10.17 Stratacache Inc.
• 10.18 Vestel Group
• 10.19 ViewSonic Corporation
• 10.20 Voxson Pty Ltd.