市场调查报告书
商品编码
1572568
米水洗髮市场、机会、成长动力、产业趋势分析与预测,2024-2032Rice Water Shampoo Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023年,全球米水洗髮精市场价值为4.65亿美元,预计2032年将达到8.513亿美元,2024年至2032年的复合年增长率为7.2%。 ,推动了市场的成长。消费者更意识到合成化学品对环境的影响和副作用,导致他们更喜欢天然配方。富含矿物质、维生素和氨基酸的米水可以有效且可持续地满足这一需求。社群媒体和美容影响者也强调了米水的好处,提高了其受欢迎程度和需求。
整体米水洗髮精产业依形态类型、品类、材质类型、髮质、消费群体、地区进行分类。
市场按剂型类型划分:凝胶、液体、乳液等。 2023年,液体洗髮精占40.65%的市场份额,预计到2032年将达到3.6221亿美元。它们易于起泡和冲洗,非常适合日常护髮。液体形式也有助于包含各种有益成分,从而增强产品的整体功效。成熟的市场影响力和广泛的分销管道进一步巩固了其领先地位。
根据类别,市场分为无香型和有香型。 2023年,无香型细分市场占50.57%的市场份额,预计到2032年将达到4.3746亿美元。的消费者。它们也吸引那些喜欢简单个人护理方法、注重功效、不含人工香料的人。人们越来越意识到与合成香料相关的潜在健康风险,增加了对无香产品的需求。消费者现在寻求添加剂和有害成分较少的产品,重视透明度和简单性。
亚太地区因使用米水护髮的悠久历史而引领米水洗髮市场。庞大且多样化的人口对天然和传统护髮产品产生了很高的需求。随着亚太地区国家越来越多的人加入中产阶级,他们在优质和专业护髮产品(包括淘米水洗髮精)上的花费越来越多。当地的美容趋势和标准也推动了天然护髮解决方案的普及,使亚太地区成为米水洗髮精市场的领导者。
The Global Rice Water Shampoo Market was valued at USD 465 Million in 2023 and is projected to reach USD 851.3 Million by 2032, with a CAGR of 7.2% from 2024 to 2032. The market's growth is driven by increasing consumer demand for natural ingredients in personal care products. Consumers are more aware of the environmental impact and side effects of synthetic chemicals, leading them to prefer natural formulas. Rice water, rich in minerals, vitamins, and amino acids, meets this need effectively and sustainably. Social media and beauty influencers have also highlighted the benefits of rice water, boosting its popularity and demand.
The overall rice water shampoo industry is classified based on the form type, category, material type, hair type, consumer group, and region.
The market is segmented by form types, gel, liquid, lotion, and others. In 2023, the liquid segment dominated with a 40.65% market share and is projected to reach USD 362.21 Million by 2032. Liquid shampoos are preferred due to their ease of use, effective formulation, and strong consumer preference. They allow for easy lathering and rinsing, making them practical for daily hair care. The liquid format also facilitates the inclusion of various beneficial ingredients, enhancing the product's overall effectiveness. Established market presence and extensive distribution channels further solidify their leading position.
Based on category, the market is divided into unscented and scented variants. In 2023, the unscented segment led with a 50.57% market share and is projected to reach USD 437.46 Million by 2032. Unscented shampoos cater to consumers sensitive or allergic to fragrances, including those with skin conditions like eczema or psoriasis. They also appeal to those who prefer a simple approach to personal care, focusing on effectiveness without artificial scents. Growing awareness of potential health risks associated with synthetic fragrances has increased the demand for unscented products. Consumers now seek products with fewer additives and harmful ingredients, valuing transparency and simplicity.
The APAC region leads the rice water shampoo market due to its long history of using rice water for hair care. The large and diverse population creates a high demand for natural and traditional hair care products. As more people in APAC countries join the middle class, they spend more on premium and specialty hair care products, including rice water shampoos. Local beauty trends and standards also boost the popularity of natural hair care solutions, making APAC a leader in the rice water shampoo market.