保花市场、机会、成长动力、产业趋势分析与预测，2024-2032

全球保鲜花市场价值 1.89 亿美元，预计 2024 年至 2032 年复合年增长率将超过 5.3%。与鲜花相比，永生花以其寿命长而闻名，可提供持久的美丽，并最大限度地减少频繁更换的需要。这种耐用性提高了它们的经济价值，并提供了最少维护的额外便利。

保鲜技术的创新透过提高产品品质、品种和吸引力，推动了保鲜花市场的成长。改进的干燥方法、有效的稳定剂和先进的着色工艺等技术显着提高了永生花的寿命和视觉吸引力。这些创新确保鲜花随着时间的推移保持其自然的外观、质地和活力，从而对买家更具​​吸引力。此外，这些进步实现了更大程度的客製化和保存更广泛的花卉类型，使市场产品多样化，以满足不同消费者的口味。随着保鲜技术的进步，促进了保鲜花市场的日益普及和扩大。

整个保鲜花市场根据产品、保鲜技术、应用、价格范围、配销通路和地区进行划分。

2023年，玫瑰以4531万美元的收入引领该细分市场，预计到2032年将增长至6310万美元。玫瑰是全球公认的爱与美的象征，深受人们喜爱的礼物和装饰。它们永恆的优雅、多样化的调色板以及从花束到中心装饰品的多功能性使它们成为个人和商业用途的首选。永生玫瑰是鲜花的持久替代品，适合那些寻求持久花卉装饰的人。它们在不同传统中的文化意义，加上易于获取以及颜色、尺寸和包装定制的选择，进一步巩固了它们的市场主导地位，特别是在特殊活动和企业礼品方面。

2023 年，空气干燥占了 46% 的主导市场份额，预计在预测期内复合年增长率为 4.1%。空气干燥技术的兴起归因于其成本效益和简单性。这种方法价格实惠，只需要基本设备和最少的培训，对商业实体和 DIY 爱好者都有吸引力。其简单的过程无需专门的工具或化学品。此外，依靠自然空气并最大限度地减少化学品的使用使其成为环保的选择。风干花非常模仿其自然的外观和质地，吸引了追求真实性的人。虽然它们可能缺乏其他一些保存方法的活力，但它们的保存功效是显而易见的。此外，风干花的耐用性使其可以持续使用数年，并且降解程度最小，因此风干花作为持久的花卉装饰选择脱颖而出。

北美地区在 2023 年以 6,647 万美元的收入引领市场，预计到 2032 年将增至 7,829 万美元。北美消费者对独特且持久的插花有着明显的偏好，推动了市场的成长。成熟的分销管道保证了保鲜花的广泛供应。此外，随着可支配收入的增加，消费者更倾向于投资优质花卉产品。人们对家居装饰和室内设计日益增长的兴趣扩大了市场，因为永生花作为时尚而持久的装饰元素。此外，北美公司处于创新的前沿，开创了新的保鲜技术和产品，增强了保鲜花的吸引力和多样性。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：市场洞察

• 产业生态系统分析
• 重要新闻和倡议
  • 伙伴关係/协作
  • 併购
  • 投资
  • 产品发布和创新
• 监管环境
• 衝击力
• 成长动力
  • 对持久插花的需求不断增长
  • 保存技术的进步
• 产业陷阱与挑战
  • 初始成本高
  • 传统文化偏好
• 成长潜力分析
• 原料分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按花卉类型 2018 - 2032 年

• 主要趋势
• 玫瑰
• 绣球花
• 兰花
• 菊花
• 栀子花
• 非洲菊
• 其他（填充花、牡丹、康乃馨）

第 6 章：市场估计与预测：按保留技术 2018 - 2032 年

• 主要趋势
• 风干
• 硅胶
• 砂法
• 压花
• 环氧树脂
• 其他（浸泡、喷涂）

第 7 章：市场估计与预测：按应用分类 2018 - 2032

• 主要趋势
• 送礼
• 居家装饰
• 婚礼活动
• 企业设定
• 零售和酒店业
• 其他（艺术、纪念馆、时尚、奢侈品包装）

第 8 章：市场估计与预测：按价格 2018 - 2032

• 主要趋势
• 低的
• 中等的
• 高的

第 9 章：市场估计与预测：按配销通路2018 - 2032 年

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 特色花店
  • 家居装饰店
  • 其他（百货公司、礼品店）

第 10 章：市场估计与预测：按地区 2018 - 2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非
  • MEA 的其余部分

第 11 章：公司简介

• Beijing Sweetie-Gifts Co., Ltd.
• EXCELLENT FLOWERS INC
• Fleurs depargne
• Flor Keeps
• Florever.Co., Ltd
• Immortal Fleur.
• Native Apothecary
• Nord blooms
• Ohchi Nursery Ltd.
• Rose amor
• Shida Preserved Flowers Ltd
• STILLA
• The Million Roses
• Verdi UK Ltd
• Verdissimo young forever

The Global Preserved Flowers Market was valued at USD 189 million and is projected to grow at a CAGR of over 5.3% from 2024 to 2032. This growth is driven by the rising demand for long-lasting floral arrangements. Preserved flowers, known for their longevity compared to fresh blooms, offer enduring beauty and minimize the need for frequent replacements. This durability boosts their economic value and provides the added convenience of minimal maintenance.

Innovations in preservation techniques are fueling the growth of the preserved flowers market by enhancing product quality, variety, and appeal. Techniques like improved drying methods, effective stabilizing agents, and advanced coloration processes have significantly increased the longevity and visual allure of preserved flowers. These innovations ensure that the flowers retain their natural appearance, texture, and vibrancy over time, making them more enticing to buyers. Furthermore, these advancements enable greater customization and the preservation of a broader spectrum of flower types, diversifying market offerings to cater to varied consumer tastes. As preservation technology progresses, it bolsters the rising popularity and expansion of the preserved flowers market.

The overall preserved flowers market is divided based on product, preserving technique, application, price range, distribution channel, and region.

In 2023, roses led the segment with a revenue of USD 45.31 million, projected to grow to USD 63.10 million by 2032. Roses dominate the preserved flowers market due to their deep symbolic significance, visual allure, and adaptability. Globally recognized symbols of love and beauty, roses are favored for gifts and decor. Their timeless elegance, diverse color palette, and versatility-from bouquets to centerpieces-make them a prime choice for personal and commercial use. Offering a durable alternative to fresh blooms, preserved roses cater to those seeking lasting floral decor. Their cultural significance across various traditions, coupled with easy availability and the option for customization in color, size, and packaging, further solidify their market dominance, especially for special events and corporate gifting.

In 2023, air-drying captured a dominant market share of 46% and is projected to grow at a CAGR of 4.1% during the forecast period. The air-drying technique's rise to prominence is attributed to its cost-effectiveness and simplicity. This method is affordable, requiring just basic equipment and minimal training, appealing to both commercial entities and DIY enthusiasts. Its straightforward process eliminates the need for specialized tools or chemicals. Moreover, relying on natural air and minimizing chemical use makes it an eco-friendly choice. Air-dried flowers closely mimic their natural appearance and texture, appealing to authenticity seekers. While they may lack the vibrancy of some other preservation methods, their preservation efficacy is clear. Plus, with a durability that allows them to last for years with minimal degradation, air-dried flowers stand out as a long-lasting floral decor option.

North America led the market with a revenue of USD 66.47 million in 2023, projected to rise to USD 78.29 million by 2032. This dominance stems from robust consumer demand, sophisticated distribution networks, and elevated disposable incomes. North American consumers have a distinct preference for unique and enduring floral arrangements, propelling market growth. Established distribution channels guarantee the widespread availability of preserved flowers. Furthermore, with higher disposable incomes, consumers are more inclined to invest in premium floral offerings. The growing interest in home decor and interior design amplifies the market, as preserved flowers serve as stylish and lasting decorative elements. Additionally, North American firms are at the forefront of innovation, pioneering new preservation techniques and products that enhance the allure and diversity of preserved flowers.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Market 360° synopsis, 2018 - 2032
• 2.2 Business trends
• 2.3 Regional trends
• 2.4 Product type trends
• 2.5 End use trends
• 2.6 Distribution channel trends

Chapter 3 Market Insights

• 3.1 Industry ecosystem analysis
• 3.2 Key news and initiatives
  • 3.2.1 Partnership/Collaboration
  • 3.2.2 Merger/Acquisition
  • 3.2.3 Investment
  • 3.2.4 Product launch and innovation
• 3.3 Regulatory landscape
• 3.4 Impact forces
• 3.5 Growth drivers
  • 3.5.1 Rising demand for long-lasting floral arrangements
  • 3.5.2 Advancements in preservation techniques
• 3.6 Industry pitfalls and challenges
  • 3.6.1 High initial costs
  • 3.6.2 Traditional cultural preferences
• 3.7 Growth potential analysis
• 3.8 Raw material analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share, 2023
• 4.3 Competitive analysis of major market players, 2023
• 4.4 Competitive positioning matrix, 2023
• 4.5 Strategic outlook matrix, 2023

Chapter 5 Market Estimates and Forecast, By Flower Type 2018 - 2032, (USD Million) (Million units)

• 5.1 Key trends
• 5.2 Rose
• 5.3 Hydrangea
• 5.4 Orchid
• 5.5 Chrysanthemum
• 5.6 Gardenias
• 5.7 Gerberas
• 5.8 Others (Filler flowers, Peony, carnation)

Chapter 6 Market Estimates and Forecast, By Preserving Techniques 2018 - 2032, (USD Million) (Million units)

• 6.1 Key trends
• 6.2 Air drying
• 6.3 Silica gel
• 6.4 Sand technique
• 6.5 Pressing flowers
• 6.6 Epoxy resin
• 6.7 Others (immersion, Spraying)

Chapter 7 Market Estimates and Forecast, By Application 2018 - 2032, (USD Million) (Million units)

• 7.1 Key trends
• 7.2 Gifting
• 7.3 Home decoration
• 7.4 Wedding events
• 7.5 corporates settings
• 7.6 Retail and hospitality
• 7.7 Others (Art, memorials, Fashion, luxury packaging)

Chapter 8 Market Estimates and Forecast, By Price 2018 - 2032, (USD Million) (Million units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates and Forecast, By Distribution Channel 2018 - 2032, (USD Million) (Million units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce websites
  • 9.2.2 Company websites
• 9.3 Offline
  • 9.3.1 Speciality floral shops
  • 9.3.2 Home decor stores
  • 9.3.3 Others (Departmental stores, Gift shoppes)

Chapter 10 Market Estimates and Forecast, By Region 2018 - 2032, (USD Million) (Million units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Malaysia
  • 10.4.7 Indonesia
  • 10.4.8 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Rest of Latin America
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 South Africa
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

• 11.1 Beijing Sweetie-Gifts Co., Ltd.
• 11.2 EXCELLENT FLOWERS INC
• 11.3 Fleurs depargne
• 11.4 Flor Keeps
• 11.5 Florever.Co., Ltd
• 11.6 Immortal Fleur.
• 11.7 Native Apothecary
• 11.8 Nord blooms
• 11.9 Ohchi Nursery Ltd.
• 11.10 Rose amor
• 11.11 Shida Preserved Flowers Ltd
• 11.12 STILLA
• 11.13 The Million Roses
• 11.14 Verdi UK Ltd
• 11.15 Verdissimo young forever