市场调查报告书
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山地电动自行车市场、机会、成长动力、产业趋势分析与预测,2024-2032Mountain E-Bike Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球山地电动自行车市场价值为 81 亿美元,预计 2024 年至 2032 年复合年增长率将超过 4.5%。随着冒险旅游变得越来越主流,爱好者们正在寻找新的方式来穿越崎岖的地形和原始的风景。山地电动自行车凭藉电动辅助,使骑士更轻鬆地征服具有挑战性的道路。这种日益增长的兴趣正在推动对专为崎岖户外活动而定制的高性能电动自行车的需求,从而推动市场成长。
联合国旅游局的数据显示,2023年,全球国际旅客人数约13亿人次,成长34%。全球旅游业的激增必将提振山地电动自行车市场。随着越来越多的游客前往不同的地方冒险,山地自行车等活动在未来几年的需求将会增加。
世界各国政府都强调减少碳排放和促进更清洁的环境,进而推动山地电动自行车的发展。 2024 年,美国政府透过对购买电动自行车实施联邦税收抵免,强调了对绿色交通的承诺。该倡议旨在让电动自行车更实惠,对消费者更具吸引力,并提供电动自行车价格 30% 的税收抵免,上限为 900 美元。
整个产业分为电池、马达、推进、销售管道和区域。
基于电池类型的细分市场包括 SLA、镍氢电池和锂离子电池。到 2023 年,锂离子电池领域将占据主导地位,占超过 80% 的份额。锂离子电池以其能量密度高、寿命长、充电快等特点而成为山地电动自行车的首选。最近的创新进一步增强了电池性能,从而扩大了续航里程并加快了充电速度。这些改进不仅确保了更可靠的骑乘体验,还增加了对锂离子电池的需求,巩固了其市场主导地位。
市面上的马达类型分为轮毂马达和中置马达两类。到 2023 年,轮毂马达细分市场将占据超过 69% 的份额。轮毂马达的技术进步也增强了其性能,可提供更好的扭力、更安静的操作和更紧凑的设计。
亚太地区引领山地电动自行车市场,到 2023 年将占据约 65% 的份额。由于其多样化的景观以及人们对健身和冒险运动的兴趣日益浓厚,对山地电动自行车的需求不断增长。亚太地区消费者越来越青睐能够提供卓越性能并方便穿越崎岖地形的电动解决方案。在基础设施发展的推动下,这种日益增长的倾向正在推动区域市场的成长。
The Global Mountain E-Bike Market was valued at USD 8.1 billion in 2023 and is projected to grow at a CAGR of over 4.5% from 2024 to 2032. The surge in adventure tourism is a primary catalyst for this market expansion. As adventure tourism becomes more mainstream, enthusiasts are on the lookout for novel ways to navigate rugged terrains and pristine landscapes. Mountain e-bikes, with their electric boosts, make it easier for riders to conquer challenging trails. This growing interest is driving up the demand for high-performance e-bikes tailored for rugged outdoor pursuits, thereby fueling the market growth.
Data from UN Tourism indicates that in 2023, the world saw around 1.3 billion international tourists, marking a 34% uptick. This surge in global tourism is poised to bolster the mountain e-bike market. With an increasing number of tourists venturing into varied locales, activities like mountain biking are set to see a heightened demand in the coming years.
Governments worldwide are emphasizing the reduction of carbon emissions and promoting a cleaner environment, leading to a boost in mountain e-bike development. In 2024, the U.S. government underscored its commitment to green transportation by introducing a federal tax credit for e-bike purchases. This initiative aims to make e-bikes more affordable and attractive to consumers for offering a tax credit of 30% of the e-bike's price, capped at USD 900.
The overall industry is divided into battery, motor, propulsion, sales channel, and region.
The market segments based on battery type include SLA, NiMH, and Li-ion. The Li-ion segment dominated with over 80% share in 2023. The lithium-ion (Li-ion) segment is flourishing, thanks to ongoing advancements in battery technology. Li-ion batteries, known for their high energy density, extended lifespan, and rapid charging, are the preferred choice for mountain e-bikes. Recent innovations have further enhanced battery performance, leading to extended ranges and quicker charging. Such improvements not only ensure a more reliable riding experience but also bolster the demand for Li-ion batteries, solidifying their market dominance.
Motor types in the market are divided into hub motor and mid motor categories. The hub motors segment captured over 69% share in 2023. Their rising popularity in the mountain e-bike sector can be attributed to their efficiency and straightforward installation. Technological advancements in hub motors have also enhanced their performance for offering better torque, quieter operations, and more compact designs.
Asia Pacific led the mountain e-bike market, commanding roughly 65% share in 2023. The region is witnessing a boom in outdoor activities, notably mountain biking. With its diverse landscapes and a burgeoning interest in fitness and adventure sports, there is a rising demand for mountain e-bikes. Asian Pacific consumers are gravitating towards electric solutions that promise superior performance and convenience for traversing rugged terrains. This growing inclination, bolstered by infrastructure developments, is propelling the regional market growth.