市场调查报告书
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1573840
美甲护理产品市场、机会、成长动力、产业趋势分析与预测,2024-2032Nail Care Products Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球指甲护理产品市场价值为 225 亿美元,在人们对个人护理和美容日益重视的推动下,预计 2024 年至 2032 年复合年增长率为 5.1%。
该市场涵盖多种产品,既满足大众市场消费者的需求,也满足高端市场的需求。消费者意识的提高在推动市场方面发挥关键作用。随着消费者认识到指甲健康的重要性以及忽视指甲健康的风险,对维持和增强指甲健康的产品的需求不断增加。
此外,可支配收入的增加正在推动市场成长。随着可支配收入的增加,消费者越来越多地投资于个人美容和美容产品,包括指甲护理。曾经偶尔的奢侈品现在已成为许多人日常美容的主要内容。随着可支配收入的成长,对优质和豪华美甲护理产品的需求也在增长,消费者愿意为卓越的品质和更高的福利进行更多投资。
在社群媒体教学的推动下,DIY指甲彩绘趋势扩大了指甲彩绘套件和工具的市场,使消费者能够在家中进行实验。季节性时尚趋势在很大程度上决定了指甲油的颜色,促使品牌推出与季节性主题产生共鸣的系列。例如,春季可能以柔和的色调为主,而秋季和冬季则倾向于大胆的深色。与特定活动或与时装设计师合作相关的限量版系列增强了消费者的兴趣,培养了购买最新色调的紧迫感。
整个指甲护理产品产业根据产品类型、最终用途、价格、配销通路和地区进行分类。
2023年,指甲油细分市场以约92亿美元的收入引领市场,预计在预测期内复合年增长率为5.3%。指甲油以其多功能性而闻名,有多种颜色、饰面和效果,吸引了广泛的消费者群体。配方的不断创新和从药局到线上平台的零售通路的广泛供应,巩固了其市场主导地位。凝胶抛光剂的流行,在家中提供类似沙龙的效果,也促进了该细分市场的成长。
家庭细分市场占据整个市场 57.9% 的份额,预计未来几年将以 5.2% 的复合年增长率成长。 DIY 文化,尤其是在美容和个人护理领域,蓬勃发展,许多人选择在家中进行美甲护理,而不是去沙龙。家庭护理的便利性和成本效益、COVID-19 大流行的后果、多样化的产品可用性以及社交媒体影响力等因素巩固了家庭护理领域的主导地位。随着消费者越来越多地采用家庭指甲护理程序,该细分市场有望保持其强大的市场地位。
2023 年,北美约占23.3% 的市场份额,预计到2032 年将以5% 的复合年增长率增长,这得益于消费者意识的提高、社交媒体影响力、家庭护理实践的增加以及更广泛的需求。随着人们对健康和保健的日益关注,北美消费者越来越青睐能够促进指甲健康且不含甲醛、甲苯和邻苯二甲酸盐等有害化学物质的指甲护理产品,从而推动了指甲护理的清洁美容趋势。
The Global Nail Care Products Market was valued at USD 22.5 billion in 2023 and is projected to grow at a CAGR of 5.1% from 2024 to 2032, fueled by an increasing emphasis on personal grooming and beauty.
The market encompasses a diverse range of products, catering to both mass-market consumers and premium segments. A surge in consumer awareness plays a pivotal role in driving the market. As consumers recognize the importance of nail health and the risks of neglecting it, demand for products that maintain and enhance nail health has increased.
Additionally, rising disposable income is propelling market growth. With more disposable income, consumers are increasingly investing in personal grooming and beauty products, including nail care. What was once an occasional luxury has now become a staple in many individuals' beauty routines. As disposable income grows, so does the appetite for premium and luxury nail care products, with consumers willing to invest more for superior quality and enhanced benefits.
The DIY nail art trend, bolstered by social media tutorials, has broadened the market for nail art kits and tools, empowering consumers to experiment at home. Seasonal fashion trends heavily dictate nail polish colors, prompting brands to launch collections that resonate with seasonal themes. For example, spring might see a dominance of pastel shades, while fall and winter lean towards bold, dark colors. Limited edition collections tied to specific events or collaborations with fashion designers amplify consumer interest, fostering a sense of urgency to acquire the latest shades.
The overall nail care products industry is classified based on product type, end-use, price, distribution channel, and region.
In 2023, the nail polish segment led the market with a revenue of approximately USD 9.2 billion and is projected to grow at a CAGR of 5.3% during the forecast period. Nail polish, celebrated for its versatility, comes in a myriad of colors, finishes, and effects, appealing to a broad consumer base. Continuous innovations in formulations and widespread availability across retail channels, from drugstores to online platforms, bolster its market dominance. The popularity of gel polishes, offering salon-like results at home, has also catalyzed the segment's growth.
With a commanding 57.9% share of the total market, the household segment is projected to grow at a CAGR of 5.2% in the coming years. The DIY culture, especially in beauty and personal care, has surged, with many opting for at-home nail care over salon visits. Factors like the convenience and cost-effectiveness of at-home care, the aftermath of the COVID-19 pandemic, diverse product availability, and social media influence have solidified the household segment's dominance. As consumers increasingly adopt at-home nail care routines, this segment is poised to retain its strong market position.
In 2023, North America accounted for approximately 23.3% of the market share and is anticipated to grow at a CAGR of 5% through 2032, driven by heightened consumer awareness, social media influence, a rise in at-home care practices, and a broader range of product offerings. With a growing focus on health and wellness, North American consumers are gravitating towards nail care products that promote nail health and are free from harmful chemicals like formaldehyde, toluene, and phthalates, thus fueling the clean beauty trend in nail care.