透明显示器市场、机会、成长动力、产业趋势分析与预测，2024-2032

2023年全球透明显示器市场价值为28.4亿美元，预计2024年至2032年复合年增长率将超过45%。

汽车产业在推动市场方面也发挥关键作用。随着平视显示器 (HUD) 技术的进步，重要的驾驶资讯现已直接整合到挡风玻璃和其他透明表面中。这项创新确保驾驶员无需将视线离开路面即可存取重要资料。在 SID 显示器週上，许多公司展现了透明显示器在广告领域的潜力。这些显示器将数位内容与实体空间融合，从而吸引消费者的注意力，从而彻底改变了零售业。该活动凸显了动态广告中透明显示器的上升趋势。

透明显示器产业分为技术、面板尺寸、解析度、应用、垂直、区域。

市场按技术分为 LCD（液晶显示器）、OLED（有机发光二极体）、电子纸/电子墨水和 LED（发光二极体）。 2023年，LCD占据市场主导地位，份额超过41.5%。透明 LCD 利用透明电极之间的液晶单元来调製光通道。虽然它们比 OLED 更经济，但它们在亮度和色彩对比度方面确实存在限制。儘管如此，它们的成本效益和足够的性能使它们成为互动式标牌和零售展示的首选，不断的创新进一步提高了它们的知名度和效率。

面板尺寸将透明显示器市场分为小型（小于10吋）、中型（10至30吋）和大型（大于30吋）。从2024年到2032年，大型细分市场（30吋以上）将见证最快的成长，复合年增长率将超过45.5%。超过 30 吋的大型透明显示器在数位看板、店面和公共资讯板等高影响力领域越来越受欢迎。它们庞大的尺寸不仅提高了可见度，而且使它们成为在熙熙攘攘的环境中吸引註意力的主要候选者，将数位内容与物理领域无缝融合。

2023年，亚太地区主导透明显示市场，份额超过38%。这种主导地位归因于快速的技术进步和对创新应用不断增长的需求。中国、日本和韩国等主要参与者在强劲的消费性电子产业和对智慧城市计画的巨额投资的支持下，正在推动该地区的成长。零售、汽车和建筑领域对透明显示器整合的重视，加上 AR/VR 技术和城市化的日益普及，进一步刺激了这一需求。

目录

第 1 章：范围与方法

• 市场范围和定义
• 基本估计和计算
• 预测参数
• 数据来源
  • 基本的
  • 中学
    • 付费来源
    • 公共来源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 供应商矩阵
• 技术和创新格局
• 专利分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 扩增实境集成
    • 增强型互动广告
    • 汽车创新
    • 智慧建筑
    • 消费性电子产品的演变
  • 产业陷阱与挑战
    • 生产成本高
    • 技术限制
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按技术分类，2021 - 2032 年

• 主要趋势
• LCD（液晶显示器）
• OLED（有机发光二极体）
• 电子纸/电子墨水
• LED（发光二极体）

第 6 章：市场估计与预测：按面板尺寸，2021 - 2032 年

• 主要趋势
• 小（小于 10 吋）
• 中号（10 至 30 英吋）
• 大号（大于30吋）

第 7 章：市场估计与预测：按决议，2021 - 2032

• 主要趋势
• 超高画质
• 全高清
• 高画质
• 其他的

第 8 章：市场估计与预测：按应用分类，2021 - 2032

• 主要趋势
• 头显
• 抬头显示器
• 数位看板
• 智慧家电

第 9 章：市场估计与预测：按产业划分，2021 - 2032 年

• 主要趋势
• 消费者
• 零售和酒店业
• 体育及娱乐
• 航太和国防
• 卫生保健
• 汽车和交通
• 工业的
• 其他的

第 10 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳新银行
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非
  • MEA 的其余部分

第 11 章：公司简介

• BenQ Display
• BOE Technology Group
• Clearled
• Crystal Display Systems Ltd.
• Evoluce
• Globus Infocom
• Hangzhou Hikvision Digital Technology
• Japan Display
• Kent Optronics, Inc.
• LG Electronics
• NEC Display Solutions
• Nexnovo Technology Co. Ltd.
• Optinvent
• Panasonic
• Pilot Screentime
• Planar Systems
• 2Point0 Concepts
• Pro Display
• Samsung Display
• Shenzhen AuroLED Technology Co. Ltd.
• Shenzhen Hoxled Optoelectronic Technology
• Shenzhen Nexnovo Technology
• Universal Display Corporation

The Global Transparent Display Market was valued at USD 2.84 billion in 2023 and is projected to grow at a CAGR of over 45% from 2024 to 2032. A major catalyst for this growth is the surge in augmented reality (AR) applications.

The automotive sector also plays a pivotal role in propelling the market. With advancements in heads-up display (HUD) technology, essential driving information is now integrated directly into windshields and other transparent surfaces. This innovation ensures drivers can access vital data without taking their eyes off the road. At the SID Display Week, numerous companies showcased the potential of transparent displays in advertising. These displays are revolutionizing retail by merging digital content with physical spaces, thereby captivating consumer attention. The event underscored the rising trend of transparent displays in dynamic advertising.

The transparent display industry is divided into technology, panel size, resolution, application, vertical, and region.

The market is segmented by technology into LCD (Liquid Crystal Display), OLED (Organic Light Emitting Diode), E-Paper/E-Ink, and LED (Light Emitting Diode). In 2023, LCDs dominated the market with a share exceeding 41.5%. Transparent LCDs utilize liquid crystal cells between transparent electrodes to modulate light passage. While they are more budget-friendly than OLEDs, they do have constraints in brightness and color contrast. Nonetheless, their cost-effectiveness and adequate performance make them a preferred choice for interactive signage and retail displays, with ongoing innovations further boosting their visibility and efficiency.

Panel sizes categorize the transparent display market into small (less than 10 inches), medium (10 to 30 inches), and large (greater than 30 inches). From 2024 to 2032, the large segment (over 30 inches) is set to witness the fastest growth, boasting a CAGR of over 45.5%. Large transparent displays, exceeding 30 inches, are gaining traction in high-impact arenas like digital signage, storefronts, and public information boards. Their expansive size not only enhances visibility but also makes them prime candidates for captivating attention in bustling settings, seamlessly merging digital content with the physical realm.

In 2023, the Asia Pacific dominated the transparent display market, holding a share of over 38%. This dominance is attributed to swift technological advancements and a burgeoning demand for innovative applications. Key players like China, Japan, and South Korea, bolstered by robust consumer electronics sectors and hefty investments in smart city initiatives, are driving the regional growth. The emphasis on integrating transparent displays across retail, automotive, and architectural domains, coupled with the rising adoption of AR/VR technologies and urbanization, further fuels the demand.

Table of Contents

Chapter 1 Scope and Methodology

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360º synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Vendor matrix
• 3.3 Technology and innovation landscape
• 3.4 Patent analysis
• 3.5 Key news and initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Augmented reality integration
    • 3.7.1.2 Enhanced interactive advertising
    • 3.7.1.3 Automotive innovations
    • 3.7.1.4 Smart architecture
    • 3.7.1.5 Consumer electronics evolution
  • 3.7.2 Industry pitfalls and challenges
    • 3.7.2.1 High production costs
    • 3.7.2.2 Technical limitations
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
  • 3.9.1 Supplier power
  • 3.9.2 Buyer power
  • 3.9.3 Threat of new entrants
  • 3.9.4 Threat of substitutes
  • 3.9.5 Industry rivalry
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Technology, 2021 - 2032 (USD Million and Units)

• 5.1 Key trends
• 5.2 LCD (Liquid Crystal Display)
• 5.3 OLED (Organic Light Emitting Diode)
• 5.4 E-Paper/E-Ink
• 5.5 LED (Light Emitting Diode)

Chapter 6 Market Estimates and Forecast, By Panel size, 2021 - 2032 (USD Million and Units)

• 6.1 Key trends
• 6.2 Small (less than 10 inches)
• 6.3 Medium (10 to 30 inches)
• 6.4 Large (greater than 30 inches)

Chapter 7 Market Estimates and Forecast, By Resolution, 2021 - 2032 (USD Million and Units)

• 7.1 Key trends
• 7.2 Ultra HD
• 7.3 Full HD
• 7.4 HD
• 7.5 Others

Chapter 8 Market Estimates and Forecast, By Application, 2021 - 2032 (USD Million and Units)

• 8.1 Key trends
• 8.2 HMD
• 8.3 HUD
• 8.4 Digital Signage
• 8.5 Smart Appliance

Chapter 9 Market Estimates and Forecast, By Vertical, 2021 - 2032 (USD Million and Units)

• 9.1 Key trends
• 9.2 Consumer
• 9.3 Retail and hospitality
• 9.4 Sports and entertainment
• 9.5 Aerospace and defense
• 9.6 Healthcare
• 9.7 Automotive and transportation
• 9.8 Industrial
• 9.9 Others

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2032 (USD Million and Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 ANZ
  • 10.4.6 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Rest of Latin America
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 Saudi Arabia
  • 10.6.3 South Africa
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

• 11.1 BenQ Display
• 11.2 BOE Technology Group
• 11.3 Clearled
• 11.4 Crystal Display Systems Ltd.
• 11.5 Evoluce
• 11.6 Globus Infocom
• 11.7 Hangzhou Hikvision Digital Technology
• 11.8 Japan Display
• 11.9 Kent Optronics, Inc.
• 11.10 LG Electronics
• 11.11 NEC Display Solutions
• 11.12 Nexnovo Technology Co. Ltd.
• 11.13 Optinvent
• 11.14 Panasonic
• 11.15 Pilot Screentime
• 11.16 Planar Systems
• 11.17 2Point0 Concepts
• 11.18 Pro Display
• 11.19 Samsung Display
• 11.20 Shenzhen AuroLED Technology Co. Ltd.
• 11.21 Shenzhen Hoxled Optoelectronic Technology
• 11.22 Shenzhen Nexnovo Technology
• 11.23 Universal Display Corporation