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市场调查报告书
商品编码
1573877
男士美容产品市场、机会、成长动力、产业趋势分析与预测，2024-2032Mens Grooming Products Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
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2023 年，全球男士美容产品市场价值约为 555 亿美元。媒体和广告，重点关注衣着考究的男性名人和有影响力的人，在使这些做法正常化方面发挥了关键作用。因此，男性越来越多地购买各种产品，从护肤品到护髮品。
当今的消费者优先考虑专业的外表和个人信心，进一步推动市场成长。男性越来越意识到打扮的好处，并认识到增强皮肤健康、改善卫生和增强自尊等优点。品牌正在使产品多样化，以满足男士的独特需求，推出抗衰老解决方案、鬍鬚护理产品和独特的香水等产品。这种需求的增加凸显了个人护理领域向更具包容性的视角的转变，标誌着产业的强劲扩张。
市场经历了显着的成长和演变。男性现在正在采用多步骤的护肤程序，选择适合其独特皮肤类型的产品。向天然和有机成分的明显转变，反映了健康意识和环保选择的更广泛趋势。中性或中性产品的兴起正在挑战男性和女性产品之间的传统差异。个人化变得至关重要，品牌精心设计解决方案来满足特定的皮肤问题和个人喜好。数位景观，尤其是社群媒体和影响者行销，在产品发现和品牌互动中发挥着至关重要的作用。此外，人们对抗老化解决方案、鬍鬚护理和强调便利性的多功能产品也越来越感兴趣。
整个市场根据产品类型、最终用户、价格范围、配销通路和地区进行细分。
2023年，保养品细分市场营收171亿美元。预测显示预测期间内复合年增长率为 6.1%。男士美容市场护肤品市场的激增可归因于人们对皮肤健康意识的提高以及以男性为中心的护肤程序的日益规范化。此细分市场涵盖多种产品，从洁面乳和保湿霜到解决痤疮和黑斑等问题的专门治疗产品。社群媒体和影响者行销的兴起有助于启发男性护肤，消除与男性美容习惯相关的耻辱。为此，製造商正在製作专门满足男性皮肤需求的产品，通常强调男性化的包装和行销。
2023 年，个人细分市场占据60.5% 的市场份额，预计到2032 年，由于人们对男性美容态度的转变、社交媒体的普遍影响以及对男性自我护理实践的更广泛接受，该细分市场的增长率将达到5.7% 。随着这一细分市场的不断发展，品牌不断创新产品并完善行销策略，以适应男性消费者的动态偏好。
2023 年，亚太地区男士美容产品市场价值约为167 亿美元。市场领域脱颖而出。随着中国、印度、韩国和日本等国家可支配收入的增加和城市化进程的加快，人们对各种美容产品的需求不断增长。在全球美容趋势和年轻一代对高品质产品的追求的影响下，男性的美容意识不断增强，推动了这一市场的成长。
目录
第 1 章：方法与范围
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 干扰
- 未来展望
- 製造商
- 经销商
- 零售商
- 产业影响力
- 成长动力
- 男性美容意识和接受度不断提高
- 可支配所得增加
- 扩大电子商务平台
- 产业陷阱与挑战
- 高竞争度和品牌忠诚度
- 对经济衰退的敏感性
- 成长动力
- 成长潜力分析
- 波特的分析
- PESTEL分析
第 4 章：竞争格局
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：男士美容产品市场估计与预测：按产品类型，2021-2032 年
- 主要趋势
- 保养品
- 洗脸
- 保湿霜
- 口罩
- 其他保养品
- 护髮产品
- 洗髮精和护髮素
- 造型产品
- 染髮剂
- 其他护髮产品
- 刮鬍产品
- 刮鬍前
- 刮鬍膏
- 须前油
- 刮鬍皂
- 其他须前产品
- 须后
- 须后水
- 香膏
- 其他须后产品
- 刮鬍前
- 刮鬍刀和刀片
- 其他产品类型
第 6 章：男士美容产品市场估计与预测：按最终用户划分，2021-2032 年
- 主要趋势
- 个人
- 商业的
第 7 章：男士美容产品市场估计与预测：按价格范围，2021-2032
- 主要趋势
- 低的
- 中等的
- 高的
第 8 章：男士美容产品市场估计与预测：按配销通路，2021-2032 年
- 主要趋势
- 在线的
- 电子商务
- 公司网站
- 离线
- 专卖店
- 大型超市和超级市场
- 其他零售店
第 9 章：男士美容产品市场估计与预测：按地区，2021-2032 年
- 主要动向：按地区
- 北美洲
- 我们
- 加拿大
- 欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 欧洲其他地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 亚太地区其他地区
- 拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
- MEA
- 沙乌地阿拉伯
- 阿联酋
- 南非
- MEA 的其余部分
第 10 章：公司简介
- American Crew
- Beiersdorf AG
- Colgate Palmolive Company
- Coty Inc.
- Estee Lauder Companies Inc.
- Gillette
- Hugo Boss
- Jack Black
- Johnson and Johnson
- Kiehl's
- Lab Series
- L'Oreal Group
- Procter and Gamble (P&G)
- The Art of Shaving
- Unilever
The Global Men's Grooming Products Market was valued at approximately USD 55.5 billion in 2023. Projections indicate a steady growth, with an anticipated CAGR of 5.6% from 2024 to 2032, due to the rising awareness and acceptance of male grooming. Media and advertising, spotlighting well-groomed male celebrities and influencers, have played a pivotal role in normalizing these practices. As a result, men are increasingly purchasing a diverse array of products, spanning skincare to haircare.
Today's consumers prioritize a professional appearance and personal confidence, further propelling market growth. Men are becoming more attuned to the benefits of grooming, recognizing advantages like enhanced skin health, improved hygiene, and boosted self-esteem. Brands are diversifying their offerings to cater to men's unique needs, introducing items such as anti-aging solutions, beard care products, and distinctive fragrances. This heightened demand underscores a shift towards a more inclusive perspective on personal care, signaling a robust industry expansion.
The market has undergone notable growth and evolution. Men are now adopting multi-step skincare routines, selecting products tailored to their unique skin types. There's a pronounced shift towards natural and organic ingredients, reflecting a broader trend of health-conscious and eco-friendly choices. The rise of gender-neutral or unisex products is challenging traditional distinctions between men's and women's offerings. Personalization is becoming paramount, with brands crafting solutions that cater to specific skin concerns and individual preferences. The digital landscape, especially social media and influencer marketing, plays a crucial role in product discovery and brand interaction. Additionally, there's a heightened interest in anti-aging solutions, beard care, and multifunctional products that emphasize convenience.
The overall market is segmented based on product type, end-user, price range, distribution channel, and region.
In 2023, the skincare products segment generated revenues of USD 17.1 billion. Projections suggest a growth trajectory with a CAGR of 6.1% during the forecast period. The surge in the skincare segment of the men's grooming market can be attributed to heightened awareness of skin health and the growing normalization of male-centric skincare routines. This segment spans a diverse array of products, from facial cleansers and moisturizers to specialized treatments addressing concerns like acne and dark spots. The ascent of social media and influencer marketing has been instrumental in enlightening men about skincare, dismantling stigmas tied to male beauty routines. In response, manufacturers are crafting products that cater specifically to men's skin needs, often emphasizing masculine packaging and marketing.
In 2023, the individual segment accounted for 60.5% market share, with projections indicating a growth rate of 5.7% through 2032, spurred by shifting attitudes towards male grooming, the pervasive influence of social media, and a broader acceptance of men's self-care practices. As the segment continues to evolve, brands are consistently innovating products and refining marketing strategies to align with the dynamic preferences of male consumers.
Asia Pacific men's grooming products market was valued at approximately USD 16.7 billion in 2023. Projections indicate a growth rate of 5.7% from 2024 to 2032. The Asia Pacific region stands out as a vibrant and swiftly expanding segment of the market, propelled by notable economic advancements and evolving consumer behaviors. As nations like China, India, South Korea, and Japan witness rising disposable incomes and urbanization, there's a burgeoning appetite for a diverse spectrum of grooming products. The increasing grooming awareness among men, shaped by global beauty trends and a younger demographic's pursuit of high-quality products, is driving this market growth.
Table of Contents
Chapter 1 Methodology and Scope
- 1.1 Market scope and definitions
- 1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
- 1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
- 1.4 Forecast model
- 1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
- 3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rising awareness and acceptance of male grooming
- 3.2.1.2 Increased disposable income
- 3.2.1.3 Expansion of e-commerce platforms
- 3.2.2 Industry pitfalls and challenges
- 3.2.2.1 High competition and brand loyalty
- 3.2.2.2 Sensitivity to economic downturns
- 3.2.1 Growth drivers
- 3.3 Growth potential analysis
- 3.4 Porter's analysis
- 3.5 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Company market share analysis
- 4.2 Competitive positioning matrix
- 4.3 Strategic outlook matrix
Chapter 5 Men's Grooming Products Market Estimates and Forecast, By Product Type, 2021-2032 (USD Billion)
- 5.1 Key trends
- 5.2 Skin care products
- 5.2.1.1 Face wash
- 5.2.1.2 Moisturizers
- 5.2.1.3 Face mask
- 5.2.1.4 Other skin care products
- 5.3 Hair care products
- 5.3.1.1 Shampoo and conditioners
- 5.3.1.2 Styling products
- 5.3.1.3 Hair colorants
- 5.3.1.4 Other hair care products
- 5.4 Shaving products
- 5.4.1 Pre-shave
- 5.4.1.1 Shaving cream
- 5.4.1.2 Pre-shave oil
- 5.4.1.3 Shaving soap
- 5.4.1.4 Other Pre-shave products
- 5.4.2 Post-shave
- 5.4.2.1 After-shave
- 5.4.2.2 Balms
- 5.4.2.3 Other Post-shave products
- 5.4.1 Pre-shave
- 5.5 Razors and blades
- 5.6 Other product types
Chapter 6 Men's Grooming Products Market Estimates and Forecast, By End Users, 2021-2032 (USD Billion)
- 6.1 Key trends
- 6.2 Individual
- 6.3 Commercial
Chapter 7 Men's Grooming Products Market Estimates and Forecast, By Price Range, 2021-2032 (USD Billion)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
Chapter 8 Men's Grooming Products Market Estimates and Forecast, By Distribution Channel, 2021-2032 (USD Billion)
- 8.1 Key trends
- 8.2 Online
- 8.2.1 E-commerce
- 8.2.2 Company website
- 8.3 Offline
- 8.3.1 Specialty stores
- 8.3.2 Hypermarket and Supermarket
- 8.3.3 Other retail stores
Chapter 9 Men's Grooming Products Market Estimates and Forecast, By Region, 2021-2032 (USD Billion)
- 9.1 Key trends, by regions
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Rest of Asia Pacific
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
- 9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
- 9.6.4 Rest of MEA
Chapter 10 Company Profiles
- 10.1 American Crew
- 10.2 Beiersdorf AG
- 10.3 Colgate Palmolive Company
- 10.4 Coty Inc.
- 10.5 Estee Lauder Companies Inc.
- 10.6 Gillette
- 10.7 Hugo Boss
- 10.8 Jack Black
- 10.9 Johnson and Johnson
- 10.10 Kiehl's
- 10.11 Lab Series
- 10.12 L'Oreal Group
- 10.13 Procter and Gamble (P&G)
- 10.14 The Art of Shaving
- 10.15 Unilever
