汽车多媒体触控板市场、机会、成长动力、产业趋势分析与预测，2024-2032

2023 年，全球汽车多媒体触控板市场价值为 22 亿美元。

现代资讯娱乐系统在增强车内体验方面发挥关键作用，包括导航、媒体播放、智慧型手机整合和即时车辆资料等功能。随着消费者越来越寻求复杂且使用者友好的介面，触控板成为促进对这些复杂系统进行直觉控制的最佳解决方案。汽车製造商正在逐步将触控板嵌入其资讯娱乐设定中，特别是在连网和自动驾驶汽车中，以提升用户体验。由于触控板提供​​了与车内技术更自然的交互，因此对安全性的高度关注和减少驾驶员分心，这一转变得到了放大。

汽车多媒体触控板领域的技术进步显着。多点触控功能、手势辨识、触觉回馈和更高的灵敏度等创新彻底改变了使用者体验，使触控板更加直观和灵敏。这些增强功能满足了消费者对无缝车内介面日益增长的需求，反映了数位化和智慧汽车的整体趋势。

整个产业分为技术、应用、整车、销售通路、区域。

基于应用的细分市场包括气候控制、资讯娱乐和导航、车辆设定以及自动驾驶车辆控制。资讯娱乐和导航领域占据主导地位，到 2023 年占据了超过 48% 的市场份额，预计到 2032 年，在复杂的车载娱乐和导航系统需求激增的推动下，该市场规模将超过 17 亿美元。

基于车辆的细分将市场分为乘用车（包括轿车、SUV和掀背车）和商用车。到2023年，乘用车将占据78%的主导地位。内体验的渴望。

2023 年，亚太地区将占据 42% 的市场份额，预计到 2032 年将超过 15 亿美元。中国、日本和韩国等国家对先进的车载技术表现出明显的兴趣，涵盖豪华车和主流汽车。快速城市化、可支配收入增加以及连网和自动驾驶汽车的吸引力等因素将进一步推动市场成长。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 供应商格局
  • 原物料供应商
  • 零件製造商
  • 触控板组装公司
  • 一级汽车供应商
  • OEM（原始设备製造商）
• 利润率分析
• 技术和创新格局
• 专利分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 车辆中越来越多地采用先进的资讯娱乐系统
    • 电动车 (EV) 在全球日益普及
    • 触控板技术的进步
    • 对连网汽车的需求不断增长
    • 日益关注安全和驾驶员辅助系统
  • 产业陷阱与挑战
    • 触控板的生产成本高
    • 触控板的耐用性和可靠性
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按技术分类，2021 - 2032 年

• 主要趋势
• 电容式触控板
• 电阻式触控板
• 力敏触控板

第 6 章：市场估计与预测：按应用分类，2021 - 2032

• 主要趋势
• 气候控制
• 资讯娱乐和导航
• 车辆设定
• 自动驾驶车辆控制

第 7 章：市场估计与预测：按车辆划分，2021 - 2032 年

• 主要趋势
• 搭乘用车
  • 轿车
  • SUV
  • 掀背车
• 商用车

第 8 章：市场估计与预测：按销售管道，2021 - 2032 年

• 主要趋势
• OEM （原始设备製造商）
• 售后市场

第 9 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 西班牙
  • 义大利
  • 俄罗斯
  • 北欧人
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳新银行
  • 东南亚
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯
  • MEA 的其余部分

第 10 章：公司简介

• Alps Alpine Co., Ltd.
• Aptiv
• Continental AG
• Denso Corporation
• Fujitsu Limited
• Infineon Technologies
• Kyocera Corporation
• LG Electronics
• Microchip Technology
• Mitsubishi Electric Corporation
• NXP Semiconductors
• Panasonic Corporation
• Preh GmbH
• Robert Bosch GmbH
• Synaptics Incorporated
• TDK Corporation
• Texas Instruments
• Valeo S.A.
• Visteon Corporation
• ZF Friedrichshafen AG

The Global Automotive Multimedia Touchpad Market was valued at USD 2.2 billion in 2023. Projections indicate a growth rate of over 5.2% CAGR from 2024 to 2032, primarily driven by the rising adoption of advanced infotainment systems in vehicles.

Modern infotainment systems play a pivotal role in enhancing the in-car experience, encompassing features like navigation, media playback, smartphone integration, and real-time vehicle data. With consumers increasingly seeking sophisticated and user-friendly interfaces, touchpads emerge as the optimal solution for facilitating intuitive control over these intricate systems. Automakers are progressively embedding touchpads into their infotainment setups, especially in connected and autonomous vehicles, to elevate user experience. This shift is amplified by a heightened focus on safety and reducing driver distractions, as touchpads offer a more natural interaction with in-car technology.

Significant technological strides characterize the automotive multimedia touchpad landscape. Innovations like multi-touch capabilities, gesture recognition, haptic feedback, and heightened sensitivity have revolutionized user experience, rendering touchpads more intuitive and responsive. These enhancements resonate with the escalating consumer appetite for seamless in-car interfaces, mirroring the overarching trend towards digitalization and smart vehicles.

The overall industry is divided into technology, application, vehicle, sales channel, and region.

The market segments based on application include climate control, infotainment and navigation, vehicle settings, and autonomous vehicle control. Dominating the landscape, the infotainment and navigation segment captured over 48% of the market share in 2023, with projections suggesting it will surpass USD 1.7 billion by 2032, driven by the surging demand for sophisticated in-car entertainment and navigation systems.

Vehicle-based segmentation divides the market into passenger cars (including sedans, SUVs, and hatchbacks) and commercial vehicles. The passenger cars commanded a dominant 78% share in 2023. This supremacy is attributed to mid-to-high-end passenger cars increasingly adopting advanced infotainment systems with integrated touchpads, aligning with consumer desires for enriched in-car experiences.

Asia Pacific held a significant 42% share in 2023, with expectations to surpass USD 1.5 billion by 2032. The region's robust automotive manufacturing presence fuels the demand for multimedia touchpads. Countries like China, Japan, and South Korea showcase a pronounced appetite for advanced in-car technologies, spanning both luxury and mainstream vehicles. Factors, such as rapid urbanization, rising disposable incomes, and the allure of connected and autonomous vehicles will further bolster market growth.

Table of Content

Chapter 1 Methodology and Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Raw material suppliers
  • 3.2.2 Component manufacturers
  • 3.2.3 Touchpad assembly companies
  • 3.2.4 Tier 1 automotive suppliers
  • 3.2.5 OEMs (original equipment manufacturers)
• 3.3 Profit margin analysis
• 3.4 Technology and innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increasing adoption of advanced infotainment systems in vehicles
    • 3.8.1.2 Rising popularity of electric vehicles (EVs) across the world
    • 3.8.1.3 Advancements in touchpad technology
    • 3.8.1.4 Growing demand for connected cars
    • 3.8.1.5 Increasing focus on safety and driver assistance systems
  • 3.8.2 Industry pitfalls and challenges
    • 3.8.2.1 High costs of the production of touchpads
    • 3.8.2.2 Durability and reliability of the touchpads
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Technology, 2021 - 2032 ($Bn, Units)

• 5.1 Key trends
• 5.2 Capacitive touchpads
• 5.3 Resistive touchpads
• 5.4 Force-sensitive touchpads

Chapter 6 Market Estimates and Forecast, By Application, 2021 - 2032 ($Bn)

• 6.1 Key trends
• 6.2 Climate control
• 6.3 Infotainment and navigation
• 6.4 Vehicle settings
• 6.5 Autonomous vehicle control

Chapter 7 Market Estimates and Forecast, By Vehicle, 2021 - 2032 ($Bn, Units)

• 7.1 Key trends
• 7.2 Passenger cars
  • 7.2.1 Sedans
  • 7.2.2 SUVs
  • 7.2.3 Hatchbacks
• 7.3 Commercial vehicles

Chapter 8 Market Estimates and Forecast, By Sales Channel, 2021 - 2032 ($Bn, Units)

• 8.1 Key trends
• 8.2 OEM (Original Equipment Manufacturer)
• 8.3 Aftermarket

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn, Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Russia
  • 9.3.7 Nordics
  • 9.3.8 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 ANZ
  • 9.4.6 Southeast Asia
  • 9.4.7 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
  • 9.5.4 Rest of Latin America
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 South Africa
  • 9.6.3 Saudi Arabia
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

• 10.1 Alps Alpine Co., Ltd.
• 10.2 Aptiv
• 10.3 Continental AG
• 10.4 Denso Corporation
• 10.5 Fujitsu Limited
• 10.6 Infineon Technologies
• 10.7 Kyocera Corporation
• 10.8 LG Electronics
• 10.9 Microchip Technology
• 10.10 Mitsubishi Electric Corporation
• 10.11 NXP Semiconductors
• 10.12 Panasonic Corporation
• 10.13 Preh GmbH
• 10.14 Robert Bosch GmbH
• 10.15 Synaptics Incorporated
• 10.16 TDK Corporation
• 10.17 Texas Instruments
• 10.18 Valeo S.A.
• 10.19 Visteon Corporation
• 10.20 ZF Friedrichshafen AG