查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1577039

智慧广告服务市场、机会、成长动力、产业趋势分析与预测，2024-2032

Smart Advertising Services Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 252 Pages | 商品交期: 2-3个工作天内

价格
简介目录

受资料消耗增加、广告管道多元化以及网路普及率提高的推动，2023 年全球智慧广告服务市场价值将达到 4,229 亿美元，2024 年至 2032 年复合年增长率将达到 17.8%。广告商正在利用这些进步来制定有效吸引受众的创新活动。随着消费者越来越青睐数位媒体和互动展示，广告主可以针对特定人群并客製化行销活动以满足受众偏好，从而提高行销活动的有效性和覆盖范围。

智慧广告服务产业根据定价模式、服务、企业规模、平台类型、最终用途和地区进行划分。

由于智慧型手机和行动互联网的广泛使用，行动领域在 2023 年占据 63% 的市场份额，到 2032 年将超过 1.13 兆美元。随着人们越来越多地使用行动装置进行通讯、娱乐和购物，广告商热衷于瞄准他们最活跃的受众。行动广告可以根据位置和偏好等用户资料进行精确定位，从而提高行销活动的效果。行动应用程式和社群媒体平台的激增也提供了各种广告格式，包括应用程式内广告、原生广告和影片广告。行动商务的扩张进一步巩固了行动作为市场领先平台的地位。

由于预算充足，大型企业细分市场将在 2023 年占据 65% 的市场份额，从而能够在先进广告技术和全面资料分析方面进行大量投资。他们的国际影响力需要先进的解决方案来执行有针对性的、多语言和跨平台的活动。利用规模经济，他们受益于大量广告空间购买和程式化购买和人工智慧驱动的个人化等高级工具。此外，他们对品牌声誉和客户体验的关注推动了采用尖端解决方案来实现精确的受众定位和绩效衡量，从而提高了他们的投资回报和市场占有率。

北美智慧广告服务市场在2023 年将占据超过36% 的份额，到2032 年将超过6,608 亿美元。激增。这一趋势促使广告商推出多样化和有针对性的广告活动，预计将在整个预测期内推动区域市场的成长。此外，向行动定价模式的转变正在促使企业改进行销策略并加强线上促销。数位媒体，特别是搜寻、社群媒体和行动广告，已经超过了电视广告收入，导致了重大的区域变化。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
  • 供应商格局
    • 广告商
    • 广告网路和交易平台
    • 数据提供者
    • 出版商
    • 技术提供者
  • 利润率分析
  • 技术和创新格局
  • 专利分析
  • 重要新闻和倡议
  • 监管环境
  • 衝击力
    • 成长动力
      • 社群媒体参与需求不断增长
      • 将需求从传统管道转向数位管道
      • 人工智慧在广告中的应用越来越多
      • 数位显示器的日益普及
      • 智慧型手机的普及和网路普及率的不断提高
    • 产业陷阱与挑战
      • 严格规定的存在
      • 对隐私的担忧日益增加
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：按服务分类，2021 - 2032 年

  • 主要趋势
  • 电子邮件广告
  • 影片广告
  • 搜寻引擎广告
  • 行动广告
  • 社群媒体广告
  • 线上展示广告
  • 其他的

第 6 章：市场估计与预测：按平台划分，2021 - 2032 年

  • 主要趋势
  • 移动的
  • 笔记型电脑、桌上型电脑和平板电脑
  • 其他的

第 7 章：市场估计与预测：按定价模型，2021 - 2032

  • 主要趋势
  • 每英哩成本 (CPM)
  • 基于效果的广告
  • 杂交种

第 8 章：市场估计与预测：按企业规模，2021 - 2032

  • 主要趋势
  • 大型企业
  • 中小企业

第 9 章：市场估计与预测：按最终用户分类，2021 - 2032 年

  • 主要趋势
  • BFSI
  • 零售和消费品
  • 教育
  • 媒体与娱乐
  • 资讯科技和电信
  • 卫生保健
  • 其他的

第 10 章：市场估计与预测：按地区，2021 - 2032

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 俄罗斯
    • 北欧人
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳新银行
    • 东南亚
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地区
  • MEA
    • 阿联酋
    • 南非
    • 沙乌地阿拉伯
    • MEA 的其余部分

第 11 章：公司简介

  • Adobe Inc.
  • Amazon.Com, Inc.
  • BlueFocus
  • Chooch AI
  • Criteo SA
  • Google LLC
  • Hulu LLC
  • ibex Limited
  • Ignite Visibility
  • Jives Media
  • LinkedIn Corporation
  • Meta
  • Microsoft
  • Omnicom Group Inc.
  • Outfront Media Ltd.
  • PubMatic, Inc.
  • The Weather Company (IBM)
  • Twitter, Inc.
  • VaynerMedia
  • WebFX
简介目录
Product Code: 5647

The Global Smart Advertising Services Market, valued at USD 422.9 billion in 2023, will expand at a robust 17.8% CAGR from 2024 to 2032, fueled by rising data consumption, the proliferation of diverse advertising channels, and increased internet penetration. Advertisers are leveraging these advancements to craft innovative campaigns that effectively engage audiences. As consumers increasingly favor digital media and interactive displays, advertisers can target specific demographics and tailor campaigns to match audience preferences, enhancing campaign effectiveness and reach.

The smart advertising services industry is divided on the basis of pricing model, service, enterprise size, platform type, end use , and region.

The mobile segment held a 63% market share in 2023 and will surpass USD 1.13 trillion by 2032, attributed to the extensive use of smartphones and mobile internet. As people increasingly use mobile devices for communication, entertainment, and shopping, advertisers are keen to target audiences where they are most active. Mobile advertising allows for precise targeting based on user data such as location and preferences, improving campaign effectiveness. The proliferation of mobile apps and social media platforms also offers various ad formats, including in-app, native, and video ads. The expansion of mobile commerce further reinforces mobile as the leading platform in the market.

The large enterprises segment captured 65% of the market share in 2023 due to their substantial budgets, enabling significant investments in advanced advertising technologies and comprehensive data analytics. Their international presence demands advanced solutions for executing targeted, multilingual, and cross-platform campaigns. Leveraging economies of scale, they benefit from bulk ad space purchases and premium tools like programmatic buying and AI-driven personalization. Moreover, their focus on brand reputation and customer experience drives the adoption of cutting-edge solutions for precise audience targeting and performance measurement, enhancing their return on investment and market presence.

North America smart advertising services market held over 36% share in 2023 and will surpass USD 660.8 billion by 2032. The rise in smartphone and internet usage, coupled with increasing consumer inclination towards online purchases, is fueling a surge in advertising spending in the region. This trend is prompting advertisers to launch diverse and targeted campaigns and is expected to drive regional market growth throughout the forecast period. Furthermore, the shift to mobile pricing models is prompting businesses to revamp their marketing strategies and boost online promotions. Digital media, particularly search, social media, and mobile advertising, has overtaken TV ad revenues, leading to significant regional changes.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Research design
    • 1.1.1 Research approach
    • 1.1.2 Data collection methods
  • 1.2 Base estimates and calculations
    • 1.2.1 Base year calculation
    • 1.2.2 Key trends for market estimates
  • 1.3 Forecast model
  • 1.4 Primary research and validation
    • 1.4.1 Primary sources
    • 1.4.2 Data mining sources
  • 1.5 Market definitions

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Supplier landscape
    • 3.2.1 Advertisers
    • 3.2.2 Ad networks and exchanges
    • 3.2.3 Data providers
    • 3.2.4 Publishers
    • 3.2.5 Technology providers
  • 3.3 Profit margin analysis
  • 3.4 Technology and innovation landscape
  • 3.5 Patent analysis
  • 3.6 Key news and initiatives
  • 3.7 Regulatory landscape
  • 3.8 Impact forces
    • 3.8.1 Growth drivers
      • 3.8.1.1 Rising demand for social media engagement
      • 3.8.1.2 Shifting demand from traditional to digital channels
      • 3.8.1.3 Increasing use of AI in advertising
      • 3.8.1.4 The increasing adoption of digital displays
      • 3.8.1.5 The proliferation of smartphones and the growing internet penetration
    • 3.8.2 Industry pitfalls and challenges
      • 3.8.2.1 The presence of strict regulations
      • 3.8.2.2 Increasing concerns over privacy
  • 3.9 Growth potential analysis
  • 3.10 Porter's analysis
  • 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Service, 2021 - 2032 ($Bn)

  • 5.1 Key trends
  • 5.2 Email advertising
  • 5.3 Video advertising
  • 5.4 Search engine advertising
  • 5.5 Mobile advertising
  • 5.6 Social media advertising
  • 5.7 Online display advertising
  • 5.8 Others

Chapter 6 Market Estimates and Forecast, By Platform, 2021 - 2032 ($Bn)

  • 6.1 Key trends
  • 6.2 Mobile
  • 6.3 Laptops, desktops and tablets
  • 6.4 Others

Chapter 7 Market Estimates and Forecast, By Pricing Model, 2021 - 2032 ($Bn)

  • 7.1 Key trends
  • 7.2 Cost per mile (CPM)
  • 7.3 Performance-based advertising
  • 7.4 Hybrid

Chapter 8 Market Estimates and Forecast, By Enterprise Size, 2021 - 2032 ($Bn)

  • 8.1 Key trends
  • 8.2 Large enterprises
  • 8.3 SME

Chapter 9 Market Estimates and Forecast, By End-User, 2021 - 2032 ($Bn)

  • 9.1 Key trends
  • 9.2 BFSI
  • 9.3 Retail and consumer goods
  • 9.4 Education
  • 9.5 Media and entertainment
  • 9.6 IT and telecom
  • 9.7 Healthcare
  • 9.8 Others

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Spain
    • 10.3.5 Italy
    • 10.3.6 Russia
    • 10.3.7 Nordics
    • 10.3.8 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 ANZ
    • 10.4.6 Southeast Asia
    • 10.4.7 Rest of Asia Pacific
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
    • 10.5.4 Rest of Latin America
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 South Africa
    • 10.6.3 Saudi Arabia
    • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

  • 11.1 Adobe Inc.
  • 11.2 Amazon.Com, Inc.
  • 11.3 BlueFocus
  • 11.4 Chooch AI
  • 11.5 Criteo S.A.
  • 11.6 Google LLC
  • 11.7 Hulu LLC
  • 11.8 ibex Limited
  • 11.9 Ignite Visibility
  • 11.10 Jives Media
  • 11.11 LinkedIn Corporation
  • 11.12 Meta
  • 11.13 Microsoft
  • 11.14 Omnicom Group Inc.
  • 11.15 Outfront Media Ltd.
  • 11.16 PubMatic, Inc.
  • 11.17 The Weather Company (IBM)
  • 11.18 Twitter, Inc.
  • 11.19 VaynerMedia
  • 11.20 WebFX