市场调查报告书
商品编码
1577074
汽车NFC市场、机会、成长动力、产业趋势分析与预测,2024-2032年Automotive NFC Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年全球汽车 NFC 市场价值为 45 亿美元,预计 2024 年至 2032 年复合年增长率将超过 4.5%。
随着车辆演变成更智慧、更互联的实体,消费者对汽车存取和控制的复杂解决方案的需求不断增长。将 NFC 整合到智慧钥匙中不仅可以满足这些需求,还可以提供无缝连接、更高的安全性和丰富的使用者体验。这种技术融合不仅提高了汽车门禁系统的功能和安全性,也满足了消费者和汽车製造商不断变化的需求。
例如,2023 年 12 月,以其安全汽车门禁系统而闻名的 Huf Group 签订了一份重大合同,突显了其在汽车技术领域的领导地位。欧洲一家领先的汽车製造商斥巨资数千万,聘请 Huf Group 打造一款前卫的智慧钥匙。
汽车 NFC 格局按类型、应用、技术、连接性、车辆类型和地区进行细分。
应用细分涵盖无钥匙进入、资讯娱乐系统、支付系统、门禁控制、蓝牙配对、车辆通讯等。值得注意的是,资讯娱乐系统领域成长最快,2024 年至 2032 年复合年增长率为 25%。利用 NFC 技术,这种整合有望在驾驶员的智慧型手机和车辆资讯娱乐系统之间实现流畅且引人入胜的互动。
连接方面,市场分为蓝牙、Wi-Fi 和其他技术。到 2032 年,蓝牙市场的价值预计将超过 150 亿美元。这些系统提供自适应巡航控制和碰撞警告等功能,透过蓝牙整合增强功能和使用者体验,实现即时资料交换和远端监控。
由于对先进汽车技术的强劲需求和连网汽车需求的激增,北美汽车 NFC 市场预计到 2032 年将达到 300 亿美元。在美国,消费者转向智慧汽车进一步放大了这种需求。美国的景观展示了主要汽车製造商和科技公司的融合,都竞相将 NFC 技术嵌入他们的产品中。
The Global Automotive NFC Market was valued at USD 4.5 billion in 2023 and is projected to witness over 4.5% CAGR from 2024 to 2032.
As vehicles evolve into smarter, more connected entities, there is a growing consumer demand for sophisticated solutions in car access and control. Integrating NFC into smart keys not only meets these demands but also offers seamless connectivity, heightened security, and an enriched user experience. This technological blend not only boosts the functionality and security of car access systems but also aligns with the changing needs of both consumers and automakers.
For example, in December 2023, Huf Group, known for its secure car access systems, clinched a major contract underscoring its leadership in automotive tech. A leading European car manufacturer engaged Huf Group for crafting an avant-garde smart key, pouring in a hefty investment in the high tens of millions.
The automotive NFC landscape is segmented by type, application, technology, connectivity, vehicle type, and region.
The application segmentation spans keyless entry, infotainment systems, payment systems, access control, Bluetooth pairing, vehicle communication, and more. Notably, the infotainment systems segment is the fastest growing, boasting 25% CAGR from 2024 to 2032. A significant driver for this growth is the trend of merging automotive infotainment with smartphone ecosystems. Leveraging NFC technology, this integration promises a fluid and engaging interaction between a driver's smartphone and the vehicle's infotainment.
Connectivity-wise, the market divides into Bluetooth, Wi-Fi, and other technologies. The Bluetooth segment is on track to surpass USD 15 billion by 2032. Modern vehicles are increasingly weaving Bluetooth technology into their Advanced Driver Assistance Systems (ADAS). These systems, which offer features like adaptive cruise control and collision warnings, see enhanced functionality and user experience through Bluetooth integration, enabling real-time data exchanges and remote monitoring.
North America automotive NFC market is poised to hit USD 30 billion by 2032, fueled by a robust appetite for advanced automotive technologies and a surge in demand for connected vehicles. In the U.S., this demand is further amplified by a consumer shift towards smarter vehicles. The U.S. landscape showcases a blend of major automakers and tech firms, all racing to embed NFC technology into their offerings.