市场调查报告书
商品编码
1577350
马术服饰市场、机会、成长动力、产业趋势分析与预测,2024-2032Equestrian Apparel Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球马术服装市场规模达 62 亿美元,2024 年至 2032 年期间复合年增长率将达到 5.5%,这得益于人们对马术运动的兴趣日益浓厚以及马术赛事的日益普及。随着越来越多的人参与马术活动,对满足性能和安全标准的专业、高品质服装的需求不断增加。比赛和表演等重大马术赛事进一步提高了市场知名度和消费者兴趣。这一趋势鼓励人们参与和投资时尚和功能性的马术服装,从而推动市场的扩张。
马术服装产业根据产品类型、消费群体、服装类型、类别、价格范围、配销通路和地区进行划分。
夹克、衬衫和背心需要先进的布料技术来提高性能,提供吸湿排汗、透气和防紫外线等功能,这推动了上衣细分市场的销售额在2023 年达到31 亿美元,到2032 年将增长到51 亿美元保护骑士的舒适性和安全性。此外,紧身裤、马裤和骑行裤等下装也因其耐用性和灵活性而受到青睐,采用强化面料和弹性材料来承受骑行的严酷考验。手套、腰带和围巾等配件因其功能性和增强整体着装的能力而受到重视,而增强抓力的手套和防风雨围巾等特定功能则增加了额外的价值。
到 2023 年,棉花市场将占据 41% 的份额,并将继续成长。男性骑士通常注重服装的技术性能方面,例如吸湿排汗布料、透气材料和耐用结构,以增强骑乘过程中的舒适度和功能性。另一方面,女性骑士往往优先考虑时尚,寻求新潮时尚的设计,既反映最新流行趋势,又保持实用功能。此外,可伸缩腰带、可调式肩带和可自订尺寸等可调式功能对于适应成长中的儿童和延长服装的可用性至关重要。
由于北美马术运动传统深厚,骑手和爱好者高度集中,2023年北美马术服装市场规模将达到19亿美元,到2032年将达到31亿美元。该地区广泛的马术赛事,例如大型比赛和表演,推动了对专业服装的巨大需求。此外,人们对马术活动的兴趣日益浓厚,以及对高品质装备的投资不断增加,进一步推动了市场的成长。完善的马术社区,加上消费者对高檔服装日益增长的偏好,使北美成为市场扩张的关键贡献者。
The Global Equestrian Apparel Market demonstrated USD 6.2 billion in 2023 and will grow at a 5.5% CAGR between 2024 and 2032, attributed to the rising interest in equestrian sports and the increasing popularity of equestrian events. As more individuals engage in equestrian activities, there is a heightened demand for specialized, high-quality apparel that meets both performance and safety standards. Major equestrian events, such as competitions and shows, further boost market visibility and consumer interest. This trend encourages both participation and investment in stylish and functional equestrian wear, fueling the market's expansion.
The equestrian apparel industry is divided based on product type, consumer group, apparel type, category, price range, distribution channel, and region.
The top wear segment achieved USD 3.1 billion in 2023 and will grow to USD 5.1 billion by 2032, fueled by the need for advanced fabric technologies in jackets, shirts, and vests that enhance performance, offering features like moisture-wicking, breathability, and UV protection for rider comfort and safety. Also, bottom wear, including tights, breeches, and riding pants, is sought for its durability and flexibility, with reinforced fabrics and stretch materials designed to endure the rigors of riding. Accessories like gloves, belts, and scarves are valued for their functionality and ability to enhance overall attire, with specific features such as grip-enhancing gloves and weather-resistant scarves adding extra value.
The cotton segment captured a 41% share in 2023 and will continue growing. Male riders typically focus on technical performance aspects in their apparel, such as moisture-wicking fabrics, breathable materials, and durable construction, which enhance comfort and functionality during riding. On the other hand, female riders often prioritize fashion, seeking trendy and stylish designs that reflect the latest fashion trends while maintaining practical functionality. Additionally, adjustable features like expandable waistbands, adjustable straps, and customizable sizes are crucial for accommodating growing children and extending the usability of the apparel.
North America equestrian apparel market upheld USD 1.9 billion in 2023 and will reach USD 3.1 billion by 2032 due to its strong tradition in equestrian sports and a high concentration of riders and enthusiasts. The region's extensive equestrian events, such as major competitions and shows, drive significant demand for specialized apparel. Moreover, the growing interest in equestrian activities and increasing investments in high-quality gear further boost market growth. The well-established equestrian community, combined with rising consumer preferences for premium apparel, positions North America as a key contributor to the market's expansion.