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封面
市场调查报告书
商品编码
1615926

伏特加苏打水市场机会、成长动力、产业趋势分析与预测 2024 - 2032

Vodka Seltzer Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 200 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年，全球伏特加苏打水市场估值达到179 亿美元，预计2024 年至2032 年复合年增长率为10.4%。所推动的。伏特加苏打水作为传统饮料的清爽、清淡替代品而广受欢迎，特别是在千禧一代和Z 世代中。一致，使得伏特加苏打水对注重健康的消费者和寻求节制饮酒的消费者特别有吸引力。最近的趋势显示市场上的风味产品范围不断扩大。

虽然原味和果味仍然占据主导地位，但品牌正在扩展到草本、香料和更多实验品种，以吸引喜欢冒险的饮酒者。季节性和限量版产品也越来越受欢迎，使公司能够利用节日期间和特殊场合。此外，高端化正在成为一个关键趋势，消费者越来越多地寻求采用天然成分和独特口味製成的高品质、工艺伏特加苏打水。到 2023 年，果味香料市场的价值将达到 84 亿美元，预计在预测期内复合年增长率为 10.7%。

柑橘、浆果和热带风味等水果口味因其广泛的吸引力和清爽的性质而仍然受到消费者的喜爱。同时，混合了薄荷、生姜或香料等成分的草本和香料风味在那些寻求更复杂味觉体验的人中越来越受欢迎。新颖的水果组合和实验性口味也帮助品牌在这一竞争格局中开拓利基市场。标准酒精体积 (ABV) 为 4%-6% 的产品预计到 2023 年价值将达到 125 亿美元，复合年增长率为 10.6%。对注重健康的消费者很有吸引力。然而，对于休閒饮酒场合和练习正念饮酒的人来说，对低酒精度品种的需求不断增长，而高酒精度选择则迎合了寻求更强劲体验的饮酒者。到 2023 年，北美市场价值将达到 84 亿美元，引领全球伏特加苏打水市场。该地区的成长是由健康和保健趋势的上升以及美国和加拿大对即饮酒精饮料的强劲需求所推动的。

市场范围
开始年份 2023年
预测年份 2024-2032
起始值 179 亿美元
预测值 436 亿美元
复合年增长率 10.4%

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 主要製造商
    • 经销商
    • 全行业利润率
  • 产业影响力
    • 成长动力
    • 市场挑战
    • 市场机会
      • 新机会
      • 成长潜力分析
  • 原料景观
    • 製造趋势
    • 技术演进
      • 永续製造
        • 绿色实践
        • 脱碳
    • 原材料的可持续性
    • 价格趋势（美元/吨），2021 - 2032
  • 法规和市场影响
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场规模与预测：依口味，2021-2032 年

  • 主要趋势
  • 原味
  • 果味
  • 草本/香料口味
  • 其他的

第 6 章：市场规模与预测：按酒精含量划分，2021-2032 年

  • 主要趋势
  • 低 ABV（酒精体积比）（高达 4%）
  • 标准酒精度（4%-6%）
  • 高酒精度（6%以上）

第 7 章：市场规模与预测：依封装类型，2021-2032 年

  • 主要趋势
  • 罐头
  • 瓶子

第 8 章：市场规模与预测：按地区划分，2021-2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地区
  • MEA
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非
    • MEA 的其余部分

第 9 章：公司简介

  • High Noon
  • Anheuser-Busch Companies, LLC
  • Corona
  • Deep Eddy Vodka
  • Diageo
  • Hard Seltzer Beverage Company, LLC
  • Molson Coors Beverage Company
  • The Coca-Cola Company
  • The Mark Anthony Group of Companies
  • White Claw Seltzer Works
简介目录
Product Code: 11602

The Global Vodka Seltzer Market reached a valuation of USD 17.9 billion in 2023 and is projected to grow at a CAGR of 10.4% between 2024 and 2032. This growth is driven by changing consumer preferences toward healthier, low-calorie, and convenient alcoholic beverages. Vodka seltzers have gained significant popularity as refreshing, lighter alternatives to traditional drinks, especially among millennials and Gen Z. The increasing demand for low-sugar and low-carb options, aligned with the "better-for-you" trend, has made vodka seltzers particularly appealing to health-conscious consumers and those seeking to moderate their alcohol consumption. Recent trends show a broadening range of flavor offerings in the market.

While plain and fruity flavors still lead, brands are expanding into herbal, spiced, and more experimental varieties to attract adventurous drinkers. Seasonal and limited-edition releases are also gaining traction, allowing companies to capitalize on festive periods and special occasions. Additionally, premiumization is becoming a key trend, with consumers increasingly seeking high-quality, craft vodka seltzers made with natural ingredients and distinctive taste profiles. The fruity flavor segment, valued at USD 8.4 billion in 2023, is anticipated to grow at a CAGR of 10.7% during the forecast period.

Fruity options such as citrus, berry, and tropical flavors remain consumer favorites due to their broad appeal and refreshing nature. At the same time, herbal and spiced flavors, incorporating ingredients like mint, ginger, or spices, are gaining ground among those looking for more complex taste experiences. Novel fruit combinations and experimental flavors are also helping brands carve out niche markets in this competitive landscape. Products with a standard alcohol by volume (ABV) of 4%-6%, valued at USD 12.5 billion in 2023, are projected to grow at a CAGR of 10.6%.Standard ABV vodka seltzers offer a balanced alcohol presence while maintaining a lighter image that appeals to health-conscious consumers. However, there is growing demand for low ABV variants for more casual drinking occasions and for those practicing mindful drinking, while high ABV options cater to drinkers seeking a more robust experience. North America, valued at USD 8.4 billion in 2023, leads the global vodka seltzer market. The region's growth is driven by rising health and wellness trends and strong demand for ready-to-drink alcoholic beverages across the U.S. and Canada.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$17.9 Billion
Forecast Value$43.6 Billion
CAGR10.4%

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculation
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Key manufacturers
    • 3.1.2 Distributors
    • 3.1.3 Profit margins across the industry
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
    • 3.2.2 Market challenges
    • 3.2.3 Market opportunity
      • 3.2.3.1 New opportunities
      • 3.2.3.2 Growth potential analysis
  • 3.3 Raw material landscape
    • 3.3.1 Manufacturing trends
    • 3.3.2 Technology evolution
      • 3.3.2.1 Sustainable manufacturing
        • 3.3.2.1.1 Green practices
        • 3.3.2.1.2 Decarbonization
    • 3.3.3 Sustainability in raw materials
    • 3.3.4 Pricing trends (USD/Ton), 2021 - 2032
      • 3.3.4.1 North America
      • 3.3.4.2 Europe
      • 3.3.4.3 Asia Pacific
      • 3.3.4.4 Latin America
      • 3.3.4.5 Middle East & Africa
  • 3.4 Regulations & market impact
  • 3.5 Porter's analysis
  • 3.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Company market share analysis
  • 4.2 Competitive positioning matrix
  • 4.3 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Flavor, 2021-2032 (USD Million, Tons)

  • 5.1 Key trends
  • 5.2 Plain flavored
  • 5.3 Fruity flavors
  • 5.4 Herbal/spiced flavors
  • 5.5 Others

Chapter 6 Market Size and Forecast, By Alcohol Content, 2021-2032 (USD Million, Tons)

  • 6.1 Key trends
  • 6.2 Low ABV (alcohol by volume) (Up to 4%)
  • 6.3 Standard ABV (4%-6%)
  • 6.4 High ABV (Above 6%)

Chapter 7 Market Size and Forecast, By Packaging Type, 2021-2032 (USD Million, Tons)

  • 7.1 Key trends
  • 7.2 Cans
  • 7.3 Bottles

Chapter 8 Market Size and Forecast, By Region, 2021-2032 (USD Million, Tons)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 France
    • 8.3.4 Italy
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Japan
    • 8.4.4 South Korea
    • 8.4.5 Australia
    • 8.4.6 Rest of Asia Pacific
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
    • 8.5.4 Rest of Latin America
  • 8.6 MEA
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 South Africa
    • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

  • 9.1 High Noon
  • 9.2 Anheuser-Busch Companies, LLC
  • 9.3 Corona
  • 9.4 Deep Eddy Vodka
  • 9.5 Diageo
  • 9.6 Hard Seltzer Beverage Company, LLC
  • 9.7 Molson Coors Beverage Company
  • 9.8 The Coca-Cola Company
  • 9.9 The Mark Anthony Group of Companies
  • 9.10 White Claw Seltzer Works