自动捲髮器市场机会、成长驱动因素、产业趋势分析和 2024 年至 2032 年预测

2023 年，全球自动捲髮器市场价值31 亿美元，2024 年至2032 年间将以5.1% 的复合年增长率增长。人士的最爱。随着全球可支配收入的增加，消费者越来越多地投资于高品质的个人护理产品。人们对个人修饰和美容趋势的日益重视进一步推动了对创新美髮产品的需求。消费者在优质护髮和美容产品上的支出增加极大地促进了自动捲髮器市场的成长。

此外，家庭美容的趋势以及社交媒体对美容标准的影响进一步推动了这一需求。根据产品类型，市场分为有线捲髮器和无线捲髮器。 2023 年，无线捲髮器的销售额约为 24 亿美元，预计 2024-2032 年复合年增长率为 5.5%。它们的流行源于便利性和便携性，因为它们不需要电源插座，允许用户在任何地方设计头髮。这种便携性使它们特别适合旅行和旅途中补妆。

此外，无线捲髮器提供了更高的安全性，进一步促进了其不断增长的需求。从材质上来说，自动捲髮器市场分为陶瓷、电气石、钛金属等。 2023年陶瓷细分市场占47%的份额，预计2024-2032年复合年增长率为5.4%。陶瓷深受捲髮棒筒的青睐，因为它能提供出色的控制力并适合所有髮质。它发射出带负电的离子，与头髮的正离子相互作用，保护头髮免受热损伤。

陶瓷材料的技术进步，例如双陶瓷或3D陶瓷涂层，进一步保护头髮，使陶瓷成为消费者的热门选择。 2023年，北美将占据全球自动捲髮器市场份额的34%左右，预计在预测期内复合年增长率将达到4.9%左右。技术进步、可支配收入增加以及消费者对方便易用的造型工具需求的增加推动了该地区的成长。随着人们对个人修饰和自我照顾的日益关注，消费者正在寻找既高效又可自订的先进髮型设计设备，适合家庭使用。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素。
  • 利润率分析。
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 产业影响力
  • 成长动力
    • 人们对个人打扮和美容的兴趣日益浓厚
    • 消费者对便利性的需求
  • 产业陷阱与挑战
    • 科技的快速进步
    • 市场竞争激烈
• 成长潜力分析
• 未来趋势分析
• 价格分析
• 消费者购买行为
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
  • 首选价格范围
• 技术概览
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品类型

• 主要趋势
• 有线捲髮器
• 无线捲髮器

第 6 章：市场估计与预测：按材料

• 主要趋势
• 陶瓷製品
• 电气石
• 钛
• 其他（金属等）

第 7 章：市场估计与预测：按桶尺寸

• 主要趋势
• 最大 1 英寸
• 1至1.5英寸
• 1.5至2英寸
• 2吋以上

第 8 章：市场估计与预测：按价格

• 主要趋势
• 低的
• 中等的
• 高的

第 9 章：市场估计与预测：按最终用户

• 主要趋势
• 个人
• 专业的

第 10 章：市场估计与预测：按配销通路

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 专卖店
  • 大型零售店
  • 其他的

第 11 章：市场估计与预测：按地区

• 主要动向：按地区
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第 12 章：公司简介

• Braun
• Conair
• Dyson
• Geepas
• Hot Tools
• Jemella
• John Paul Mitchell Systems
• Jose Eber Beauty
• Koninklijke Philips
• NUME
• Revlon
• Spectrum Brands
• VEGA
• Wahl Clipper
• Wella Operations

The Global Automatic Hair Curler Market was worth USD 3.1 billion in 2023 and will expand at a 5.1% CAGR between 2024 and 2032. Automatic hair curlers are gaining popularity due to their ease of use and time-saving features, making them a favorite among busy individuals. With rising disposable incomes globally, consumers are increasingly investing in high-quality personal care products. The growing emphasis on personal grooming and beauty trends further drives the demand for innovative hair styling products. Increased consumer spending on premium hair care and grooming products is significantly contributing to the growth of the automatic hair curler market.

Additionally, the trend of at-home beauty treatments and the influence of social media on beauty standards are further boosting this demand. Based on product type, the market is segmented into corded and cordless hair curlers. In 2023, cordless hair curlers generated approximately USD 2.4 billion and are projected to grow at 5.5% CAGR over 2024-2032. Their popularity is driven by convenience and portability, as they eliminate the need for power outlets, allowing users to style their hair anywhere. This portability makes them particularly ideal for travel and on-the-go touch-ups.

Moreover, cordless curlers offer enhanced safety, further contributing to their increasing demand. In terms of materials, the automatic hair curler market is divided into ceramic, tourmaline, titanium, and others. The ceramic segment accounted for 47% share in 2023 and is expected to grow at 5.4% CAGR during 2024-2032. Ceramic is highly favored for curling wand barrels as it provides excellent control and suits all hair types. It emits negatively charged ions that interact with hair's positive ions, protecting it from heat damage.

Technological advancements in ceramic materials, such as dual ceramic or 3D ceramic coatings, further protect the hair, making ceramic a popular choice for consumers. North America held around 34% of the global automatic hair curler market share in 2023 and is expected to grow at a CAGR of around 4.9% during the forecast period. The growth in this region is fueled by technological advancements, rising disposable incomes, and increased consumer demand for convenient and easy-to-use styling tools. With a growing focus on personal grooming and self-care, consumers are looking for advanced hair styling devices that offer both efficiency and customization for at-home use.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model.
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain.
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising interest in personal grooming and beauty
    • 3.2.1.2 Consumer demand for convenience
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Rapid advancement in technology
    • 3.2.2.2 Intense market competition
• 3.3 Growth potential analysis
• 3.4 Future trend analysis
• 3.5 Price analysis
• 3.6 Consumer buying behavior
  • 3.6.1 Demographic trends
  • 3.6.2 Factors affecting buying decision
  • 3.6.3 Consumer product adoption
  • 3.6.4 Preferred distribution channel
  • 3.6.5 Preferred price range
• 3.7 Technological overview
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Corded hair curler
• 5.3 Cordless hair curler

Chapter 6 Market Estimates & Forecast, By Material (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Ceramic
• 6.3 Tourmaline
• 6.4 Titanium
• 6.5 Others (metal etc.)

Chapter 7 Market Estimates & Forecast, By Barrel Size (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Up to 1 inch
• 7.3 1 to 1.5 inch
• 7.4 1.5 to 2 inches
• 7.5 Above 2 inches

Chapter 8 Market Estimates & Forecast, By Price (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By End User (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Individual
• 9.3 Professional

Chapter 10 Market Estimates & Forecast, By Distribution Channel (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce sites
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Specialty stores
  • 10.3.2 Mega retail stores
  • 10.3.3 Others

Chapter 11 Market Estimates & Forecast, By Region (USD Billion) (Thousand Units)

• 11.1 Key trends, by region
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Braun
• 12.2 Conair
• 12.3 Dyson
• 12.4 Geepas
• 12.5 Hot Tools
• 12.6 Jemella
• 12.7 John Paul Mitchell Systems
• 12.8 Jose Eber Beauty
• 12.9 Koninklijke Philips
• 12.10 NUME
• 12.11 Revlon
• 12.12 Spectrum Brands
• 12.13 VEGA
• 12.14 Wahl Clipper
• 12.15 Wella Operations