市场调查报告书
商品编码
1615998
包装标籤市场机会、成长动力、产业趋势分析与预测 2024 - 2032Packaging Labels Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
2023 年,全球包装标籤市场价值516.7 亿美元,由于线上购物的兴起,零售商更加重视改善产品展示和有效地向消费者传达讯息,2024 年至2032 年,全球包装标籤市场将以4% 的复合年增长率增长。再加上印刷技术和标籤设计的创新,这一趋势可以实现标籤生产的更大客製化和效率。数位印刷技术可实现快速的周转时间和复杂的设计,迎合消费者对个人化包装的偏好。随着电子商务的不断扩张,对高品质、具有视觉吸引力的包装标籤的需求将大幅增加,从而推动市场成长。
整个包装标籤行业根据标籤类型、材料、印刷技术、最终用途行业和地区进行分类。凭藉其易用性和多功能性的推动,压敏标籤细分市场到 2023 年将占据 39% 的份额。这些标籤可以黏附在各种表面上,无需额外的黏合剂,使其成为从食品和饮料到药品等各种应用的理想选择。他们的客製化能力(包括鲜艳的色彩和独特的设计)增强了品牌知名度和吸引力。
此外,包装过程自动化的成长趋势正在推动压敏标籤的采用,巩固其市场主导地位。受其多功能性、耐用性和轻量化特性的推动,到 2032 年,塑胶产业的复合年增长率将达到 4.5%。塑胶标籤因其耐湿气和耐化学物质而越来越受到青睐,使其成为各种应用的理想选择,包括食品和饮料包装。此外,生物基和可回收材料等塑胶材料的进步满足了消费者对永续解决方案不断增长的需求。
市场范围 | |
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开始年份 | 2023年 |
预测年份 | 2024-2032 |
起始值 | 516.7 亿美元 |
预测值 | 750 亿美元 |
复合年增长率 | 4% |
随着製造商专注于提高产品知名度和品牌形象,塑胶领域继续在市场上获得相当大的吸引力。在该地区快速工业化和城市化的推动下,亚太地区包装标籤市场份额到 2023 年将达到 36%。蓬勃发展的电子商务产业极大地推动了对包装解决方案的需求,公司越来越多地投资于创新标籤技术。此外,可支配收入的增加和消费者对品牌产品偏好的变化促进了市场成长。关键贡献者。
The Global Packaging Labels Market was worth USD 51.67 billion in 2023 and will expand at 4% CAGR from 2024 to 2032 due to the rise in online shopping, as retailers are placing greater emphasis on improving product presentation and effectively conveying information to consumers. Coupled with innovations in printing technologies and label design, this trend allows for greater customization and efficiency in label production. Digital printing techniques enable quick turnaround times and intricate designs, appealing to consumer preferences for personalized packaging. As e-commerce continues to expand, the demand for high-quality, visually appealing packaging labels will increase substantially, fueling market growth.
The overall packaging labels industry is classified based on label type, material, printing technology, end-use industry, and region. The pressure sensitive labels segment secured 39% share in 2023, propelled by their ease of use and versatility. These labels can adhere to a wide range of surfaces without requiring additional adhesives, making them ideal for various applications, from food and beverages to pharmaceuticals. Their capability for customization, including vibrant colors and unique designs, enhances brand visibility and appeal.
Furthermore, the growing trend towards automation in packaging processes is driving the adoption of pressure-sensitive labels, solidifying their market dominance. The plastic segment established 4.5% CAGR through 2032, driven by its versatility, durability, and lightweight properties. Plastic labels are increasingly favored for their resistance to moisture and chemicals, making them ideal for various applications, including food and beverage packaging. Additionally, advancements in plastic materials, such as bio-based and recyclable options, align with the growing consumer demand for sustainable solutions.
Market Scope | |
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Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $51.67 Billion |
Forecast Value | $75 Billion |
CAGR | 4% |
As manufacturers focus on enhancing product visibility and branding, the plastic segment continues to gain considerable traction in the market. Asia Pacific packaging labels market witnessed in 2023 a share of 36%, fueled by rapid industrialization and urbanization across the region. The burgeoning e-commerce sector significantly fuels demand for packaging solutions, with companies increasingly investing in innovative label technologies. Additionally, the rising disposable incomes and changing consumer preferences toward branded products enhance market growth.Strong government support for manufacturing and stringent labeling regulations will further bolster this trend, establishing Asia Pacific as a key contributor to the global packaging labels industry expansion.