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市场调查报告书
商品编码
1616286
2024 年至 2032 年儿童市场机会、成长动力、产业趋势分析与预测Kids Marker Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032 |
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2023 年，全球儿童马克笔市场价值为1.52 亿美元，预计到2032 年将增长至2.574 亿美元，2024 年至2032 年复合年增长率为5.6%。纳入其课程，对美术用品，尤其是马克笔，数量激增。记号笔在培养创意表达和磨练技能方面发挥着至关重要的作用。此外，强调精细运动技能和认知发展的艺术教育计画放大了这项需求。学校通常在政府拨款的支持下，正在增加在美术用品上的支出。
随着参与艺术计画和课外活动的学生数量不断增加，记号笔的使用也不断增加。整个儿童记号笔产业根据记号笔的类型、类型、价格、年龄层、销售管道和地区进行分类。市场将记号笔分为多种类型：可洗/织物记号笔、可食用记号笔、香味记号笔、变色记号笔、皮肤记号笔、海报油漆记号笔、白板记号笔、书记号笔等。 2023 年，白板笔一马当先，占了 22.2% 的市占率。
该细分市场将保持其主导地位，预计到 2032 年估值将达到 6,090 万美元。教师利用它们进行写作和绘画，提高课堂参与度。对孩子来说，这些记号笔为他们的创造力和学习提供了一个整洁、可擦除的媒介。根据类型细分的市场包括可再填充型和一次性型。
| 市场范围 | |
|---|---|
| 开始年份 | 2023年 |
| 预测年份 | 2024-2032 |
| 起始值 | 1.52 亿美元 |
| 预测值 | 2.574 亿美元 |
| 复合年增长率 | 5.6% |
2023 年，一次性记号笔占据了59.7% 的市场份额，预计到2032 年将保持领先地位，估值将达到1.633 亿美元。最爱。家长和教育工作者都倾向于使用这些标记来进行各种活动，欣赏它们的使用者友善性和免维护的优势。它们有多种颜色和类型可供选择，包括可水洗、香味和闪光记号笔等吸引人的选项，可满足孩子们的创意需求。北美处于儿童马克笔市场的前沿，复合年增长率为 5.2%，预计到 2032 年估值将达到 7,400 万美元。
该地区强大的教育体系非常重视艺术和手工艺，推动了学校对标记的需求增加。由于可支配收入较高，北美消费者更倾向于投资各种教育和娱乐产品，包括优质标记。该地区复杂的零售和分销网络涵盖实体和线上平台，确保轻鬆取得标记。
目录
第 1 章：方法与范围
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 干扰
- 未来展望
- 製造商
- 经销商
- 监管环境
- 衝击力
- 成长动力
- 学校越来越重视艺术和手工艺
- 父母可支配所得增加
- 教育基础设施的成长
- 产业陷阱与挑战
- 提出环境问题
- 成长动力
- 消费者购买行为分析
- 人口趋势
- 影响购买决策的因素
- 消费品采用
- 首选配销通路
- 首选价格范围
- 成长潜力分析
- 波特的分析
- PESTEL分析
第 4 章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：市场估计与预测：按标记类型，2021 - 2032
- 主要趋势
- 可水洗/织物标记
- 食用标记
- 香味记号笔
- 变色标记
- 皮肤标记
- 海报油漆标记
- 白板笔
- 书法标记
- 其他（窗户油漆标记等）
第 6 章：市场估计与预测：按类型，2021 - 2032
- 主要趋势
- 可再填充
- 一次性的
第 7 章：市场估计与预测：按价格，2021 - 2032
- 主要趋势
- 低的
- 中等的
- 高的
第 8 章：市场估计与预测：依年龄组别划分，2021 - 2032
- 主要趋势
- 幼儿（2-4 岁）
- 学前班（4-6 岁）
第 9 章：市场估计与预测：按销售管道，2021 - 2032
- 主要趋势
- 在线的
- 电子商务
- 公司网站
- 离线
- 专卖店
- 大型零售店
- 其他的
第 10 章：市场估计与预测：按地区，2021 - 2032
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 阿联酋
- 沙乌地阿拉伯
- 南非
第 11 章：公司简介
- Arro Market Company LLC
- BIC Kids Coloring Markers
- Crayola LLC
- Edding Group
- Faber Castell USA
- Giotto Turbo Color Markers
- Marker USA
- Mr. Sketch Scented Markers
- Ohuhu Dual Tip Brush Markers
- Prang Washable Markers
- Sargent Art Washable Markers
- Shuttle Art Markers
- STA Stationery Co., Ltd
- STABILO Power Felt-Tip Pens
- Tombow Dual Brush Pens
The Global Kids Marker Market was valued at USD 152 million in 2023 and is projected to grow to USD 257.4 million by 2032, achieving a CAGR of 5.6% from 2024 to 2032. As schools increasingly incorporate arts and crafts into their curricula, the demand for art supplies, particularly markers, has surged. Markers play a crucial role in fostering creative expression and honing skills. Furthermore, arts education programs emphasizing fine motor skills and cognitive development amplify this demand. Schools, often bolstered by government grants, are ramping up their spending on art supplies.
With a rising number of students participating in art projects and extracurricular activities, the usage of markers has intensified. The overall kids marker industry is classified based on the type of marker, type, price, age group, sales channel, and region. The market categorizes markers into various types: washable/fabric markers, edible markers, scented markers, color-changing markers, skin markers, poster paint markers, whiteboard markers, calligraphy markers, and others. In 2023, whiteboard markers led the pack, commanding a notable 22.2% market share.
This segment is set to maintain its dominance, with projections estimating a valuation of USD 60.9 Million by 2032. Whiteboard markers reign supreme in the kids' marker market due to their versatility and practicality in educational settings. Teachers leverage them for writing and drawing, enhancing lesson engagement. For children, these markers offer a mess-free, erasable medium for creativity and learning. The market segments based on type include Refillable and Disposable.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $152 Million |
| Forecast Value | $257.4 Million |
| CAGR | 5.6% |
In 2023, the disposable segment captured a dominant 59.7% market share and is projected to maintain its lead, eyeing a valuation of USD 163.3 Million by 2032. The convenience, affordability, and widespread availability of disposable markers make them a favorite in the kids' marker market. Both parents and educators lean towards these markers for various activities, appreciating their user-friendly nature and maintenance-free advantage. Available in a myriad of colors and types, including appealing options like washable, scented, and glitter markers, they cater to children's creative whims. North America stands at the forefront of the kids marker market, boasting a CAGR of 5.2% and eyeing a valuation of USD 74 Million by 2032. Several key factors underpin North America's leadership in the kids' marker market.
The region's robust educational system places a pronounced emphasis on arts and crafts, driving heightened demand for markers in schools. With disposable incomes on the higher side, North American consumers are more inclined to invest in a diverse array of educational and recreational products, including premium markers. The region's sophisticated retail and distribution networks, spanning both physical and online platforms, ensure markers are easily accessible.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Regulatory landscape
- 3.3 Impact forces
- 3.3.1 Growth drivers
- 3.3.1.1 Growing emphasis on arts and crafts in school
- 3.3.1.2 Rising parents' disposable incomes
- 3.3.1.3 Growth in educational infrastructure
- 3.3.2 Industry pitfalls & challenges
- 3.3.2.1 Raising environmental concerns
- 3.3.1 Growth drivers
- 3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
- 3.4.5 Preferred price range
- 3.5 Growth potential analysis
- 3.6 Porter's analysis
- 3.7 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, by type of marker, 2021 - 2032, (USD Million) (Million Units)
- 5.1 Key trends
- 5.2 Washable/fabric markers
- 5.3 Edible markers
- 5.4 Scented markers
- 5.5 Colour-changing marker
- 5.6 Skin marker
- 5.7 Poster paint markers
- 5.8 Whiteboard markers
- 5.9 calligraphy markers
- 5.10 Others (window paint markers, etc.)
Chapter 6 Market Estimates & Forecast, by type, 2021 - 2032, (USD Million) (Million Units)
- 6.1 Key trends
- 6.2 Refillable
- 6.3 Disposable
Chapter 7 Market Estimates & Forecast, by price, 2021 - 2032, (USD Million) (Million Units)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
Chapter 8 Market Estimates & Forecast, by age group, 2021 - 2032, (USD Million) (Million Units)
- 8.1 Key trends
- 8.2 Toddlers (2-4 Years)
- 8.3 Preschool (4-6 Years)
Chapter 9 Market Estimates & Forecast, by sales channel, 2021 - 2032, (USD Million) (Million Units)
- 9.1 Key trends
- 9.2 Online
- 9.2.1 E-commerce
- 9.2.2 Company website
- 9.3 Offline
- 9.3.1 Specialty store
- 9.3.2 Mega retail stores
- 9.3.3 Others
Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Million) (Million Units)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.6 MEA
- 10.6.1 UAE
- 10.6.2 Saudi Arabia
- 10.6.3 South Africa
Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
- 11.1 Arro Market Company LLC
- 11.2 BIC Kids Coloring Markers
- 11.3 Crayola LLC
- 11.4 Edding Group
- 11.5 Faber Castell USA
- 11.6 Giotto Turbo Color Markers
- 11.7 Marker USA
- 11.8 Mr. Sketch Scented Markers
- 11.9 Ohuhu Dual Tip Brush Markers
- 11.10 Prang Washable Markers
- 11.11 Sargent Art Washable Markers
- 11.12 Shuttle Art Markers
- 11.13 STA Stationery Co., Ltd
- 11.14 STABILO Power Felt-Tip Pens
- 11.15 Tombow Dual Brush Pens
