市场调查报告书
商品编码
1616723
2024 - 2032 年美容隐形眼镜市场机会、成长动力、产业趋势分析与预测Cosmetic Contact Lens Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
2023年,全球美妆隐形眼镜市场价值为13亿美元,预计2024年至2032年复合年增长率为6.5%。需求镜头。 Instagram、TikTok 和 YouTube 等平台已成为美容和时尚潮流的中心枢纽。影响者和名人经常强调美瞳,将其定位为抢手的配件,可增强眼睛颜色和整体外观。除了美观之外,消费者也将美瞳视为个人表达的媒介。
有多种颜色和款式可供选择,个人可以尝试自己的外观,暂时改变眼睛的颜色,并将镜片与服装或特殊场合相搭配。电子商务平台的激增简化了购买各种美容镜片品牌和颜色的过程。消费者对订製镜片的需求不断增长,无论是处方颜色的镜片还是为特殊活动量身定制的镜片。作为回应,品牌正在扩大其个人化产品。
社群媒体,尤其是 Instagram 和 TikTok,在推广美瞳方面发挥关键作用,有影响力的人经常强调各种风格和品牌。整个产业分为产品类型、类型、材料、用途、设计、价格、配销通路和地区。市场依产品类型分为彩色镜片和圆形镜片。圆形镜头细分市场占据主导地位,到 2023 年将产生约 5 亿美元的收入,预计在预测期内复合年增长率为 6.6%。
市场范围 | |
---|---|
开始年份 | 2023年 |
预测年份 | 2024-2032 |
起始值 | 13亿美元 |
预测值 | 23亿美元 |
复合年增长率 | 6.5% |
圆形镜片越来越受欢迎,尤其是在韩国和日本等亚洲市场,它们是日常美容不可或缺的一部分。美瞳的通路包括眼镜店、网路平台、零售店、独立品牌展厅等。眼镜店占据约 31.1% 的重要市场份额,预计未来几年将以 6.7% 的复合年增长率成长。许多消费者喜欢在眼镜店购买隐形眼镜,因为这些场所以提供经过认证的正品产品而闻名。复合年增长率成长预测期。在北美,尤其是在美国和加拿大,人们都非常注重个人修饰、时尚和美容。因此,美容隐形眼镜作为提升外观的时尚配件而受到消费者的青睐。
The Global Cosmetic Contact Lens Market was valued at USD 1.3 billion in 2023 and is projected to grow at a CAGR of 6.5% from 2024 to 2032. The rising fashion consciousness and aesthetic awareness, especially among younger generations, have fueled the demand for cosmetic contact lenses. Platforms, such as Instagram, TikTok, and YouTube have emerged as central hubs for beauty and fashion trends. Influencers and celebrities frequently highlight cosmetic contact lenses, positioning them as sought-after accessories for enhancing eye color and overall appearance. Beyond aesthetics, consumers view cosmetic contact lenses as a medium for personal expression.
With a variety of colors and styles available, individuals can experiment with their looks, temporarily alter their eye color, and coordinate lenses with outfits or special occasions. The surge of e-commerce platforms has simplified access to a diverse range of cosmetic lens brands and colors. There is a growing consumer demand for customized lenses, be it prescription-colored options or those tailored for special events. In response, brands are expanding their personalization offerings.
Social media, especially Instagram and TikTok, plays a pivotal role in promoting cosmetic contact lenses, with influencers frequently highlighting various styles and brands. The overall industry is segmented into product type, type, material, usage, design, price, distribution channel, and region. The market is segmented by product type into colored and circle lenses. Dominating the market, the circle lens segment generated approximately USD 0.5 billion in 2023 and is projected to grow at a CAGR of 6.6% during the forecast period.
Market Scope | |
---|---|
Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $1.3 Billion |
Forecast Value | $2.3 Billion |
CAGR | 6.5% |
Circle lenses have seen a surge in popularity, especially in Asian markets like South Korea and Japan, where they are integral to beauty routines. The distribution channels for cosmetic contact lenses include optical stores, online platforms, retail outlets, independent brand showrooms, and more. Optical stores command a significant market share of about 31.1% and are expected to grow at a CAGR of 6.7% in the coming years. Many consumers prefer optical stores for their contact lens purchases, as these establishments are known for offering certified and authentic products.North America cosmetic contact lens market accounted for approximately 35.3% share in 2023 and is projected to grow at a CAGR of 6.4% during the forecast period. In North America, especially in the U.S. and Canada, there is a pronounced focus on personal grooming, fashion, and beauty. As a result, cosmetic contact lenses have gained traction among consumers as fashionable accessories to elevate their appearance.